Is Having a High Exit Rate Bad
Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
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Is Google Stealing Your Content and Hijacking Your Traffic
Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content ...
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What is Evergreen Content
Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
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Using Social Media Profiles for ORM
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the ...
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How Small and Local Businesses Can Use Facebook
If there's one aspect of social media that mainstream press seems to love, it's Facebook. For this post we're going ...
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How to Write Blog Posts For Your Existing and Repeat Customers
When you run a corporate blog sometimes it's difficult to come up with interesting topics on a regular basis. In ...
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How to Use Coupon Codes to Promote your business
If you are an run an online ecommerce program, it's very likely that you have come up against the coupon ...
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Creating Microsites for ORM
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
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How Businesses Should React to Negative Social Media & Reviews
Social Media still scares many businesses both large and small. But hiding from social media isn't the answer. The real ...
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How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
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Outbound Linking Can Boost Rankings
Many of the poorly ranking websites that I am asked to fix share a common problem - they do not ...
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Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
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Is a High Bounce Rate Bad?
Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
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How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really ...
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Why Website Owners Should Be Using Pinterest
A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can ...
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When To Pay Top Dollar for Copy
It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out ...
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How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property
If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
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How To Silo Your Website: The Masthead
One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
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How Google Profiles SEO’s
At SMX one of the more contentious subjects was the debate over Google's Android Phone giveaway, and demonstration that they ...
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Facebook and Google+ Competing For Your Attention
With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook--because a new shiny cat toy ...
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Why Google Doesn’t Like to Talk About Updates
One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
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Building a Niche Website
Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
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How To Silo Your Website: The Footer
This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
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Using Images for Better Linkbait
The following is part of a series on image optimization. In this post, we’re going to be talking about images ...
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Don’t Put All Your Eggs in the Facebook Basket
While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making ...
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Let’s Talk about Keyword Density
Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with ...
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How to Speed Up Your WordPress Website
"out of the box" wordpress is neither SEO friendly, or configured for performance...Right now, wordpress is running on over 10 ...
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How to Create an Amazing About Us Page
About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem ...
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How to Silo Your Website: The Content
The following is part of the series How To Silo Your Website. Be sure you have read parts one and ...
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How Many Websites Should I Run
A question that I get asked fairly regularly is "how many websites should I run? Am I better with one ...
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Why Categories Matter in a Blog Setup
In this post we're going to be looking at blog categories, why they matter, and how to use them most ...
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Link Building – Creating Exceptional Content for Boring Topics
Whenever you're at a conference and you speak to a Google Engineer about link building, they will almost always default ...
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Thesis Tutorial: How to Conditionally Change Content
In yesterday's post, we spoke about why you would want to change your content based on traffic intent. In today's ...
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Cleaning Up After Google’s URL Mess
Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects ...
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How Long Should Page Titles Be – The Social Media Factor
Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, ...
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25 Things I’d like to See Google Fix
While I'm well known for being critical of many of the things Google does, I'm also a power user of ...
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How to Cross Post From Twitter to Your Facebook Page
One of the questions I get asked by clients who are developing a social media strategy is should I cross ...
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Why You Should Blog Less and Update More
While there aren't many marketers who still feel you need to blog everyday, most will agree that you should blog ...
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How I Create and Manage A WordPress Website
While I do have some issues with Wordpress, it is one of my favorite CMS tools, because it's easy to ...
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What is the Best Time of Day to Tweet
Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to ...
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$5 million spent on a domain? Here’s why.
Recently Slots.com sold for 5.5 million dollars, when the general public looks at a domain sale of six to seven ...
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Does Your Publishing Schedule Match Your Readers Habits
In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday ...
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How to Add Singular and Plural Keywords to Your Page Titles
This post is a short response to a question I received via email last week. The question was how to ...
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How to Build an Affiliate Website Google Doesn’t Hate
In over a decade of working on websites I've see a lot of affiliate websites. Some were good but a ...
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How to Add a Carousel to Your Thesis Blog
If you've spent any time visiting blogs lately chances are you've seen those small little photo's accompained by a title ...
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Cloaking Affiliate Links, How and Why
Today's topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why ...
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Is Google Playing Monkey Games With Real Time Search
Last week Google launched real time SERP's, which included the possibility for twitter and facebook updates to appear in searches ...
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Facebook vs Twitter: Which is More Valuable?
Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers ...
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How To Silo Your Website:The Sidebar
The following post is part of a series on How to Silo Your Website. You should review, How to Silo ...
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Content Ideas – Creating an Ongoing Series
One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for ...
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AdSense Arbitrage: Tips, Tricks and Secrets
If you frequent any of the AdSense forums chances are you've come across the phrase 'AdSense Arbitrage', while it's been ...
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Is Having a High Exit Rate Bad
Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
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Matt Cutts on Link Brothels
So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
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How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
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Google News is Getting the Date Wrong on Old News Stories
Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news ...
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Google Needs to Stop Being a Crybaby About Paid Links
The following post is a response to Matt Cutts blog and the Official Google Blog, please stop being a bunch ...
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Google MFA and No Way Out!
I know Werty showed something similar to this at pubcon, but this is as bad as I've ever seen it ...
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FeedProxy.Google.com What The Heck is That
So What the heck is feedproxy.google.com why is it out there, what's it being used for, why is google letting ...
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The Only Real Hoax is that Google Treats Everyone The Same
Lately there's been quite a bit of brouhaha over a fairly popular bit of hoax marketing involving a teenager, stolen ...
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Is Matt Cutts Pulling the “I Did You a Favor” Card
C'mon Matt you either do things because they are the right thing to do or don't do them at all, ...
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Is a High Bounce Rate Bad?
Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
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How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really ...
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Google Adds Paid Links Reporting
Google added a new section to webmaster central today entitled "report paid links". How anyone other than me or quite ...
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Google: Greed over a Rollback
Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises ...
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How to Add Search Shortcuts to Google Chrome.
Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little ...
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How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property
If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
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How I Got Lost Using Google Maps and the iPhone
Over the years chances are you've seen stories about Google Maps or similar services sending people off course, sometimes by ...
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How Google Profiles SEO’s
At SMX one of the more contentious subjects was the debate over Google's Android Phone giveaway, and demonstration that they ...
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How Can So Many PHD’s Be So Wrong
There's a famous saying that if you put enough chimpanzees in front of enough typewriters eventually you'll end up with ...
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Google Not Afraid to Big & Ugly for Your Data
In a non logged in account in IE Google is not afraid to get big and ugly to get you ...
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New Ad Format For Image Search
Had to redact the terms (sorry) but here's a new advertising format I cam across while doing image searchs ...
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Why Big Brand Media Sites Are The Real Cesspool of the Internet
Eric Schmidt of Google famously remarked last year that "The internet is fast becoming a cesspool where false information thrives" ...
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Google Search Tricks, Tips and Hints
Even though I work in the search engine space I have a lot of the same bad search habits that ...
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Google Personalized Search – Don’t Become a Google Traffic Addict
Recently I was doing a bit of research on personalized search for two different projects (I love a bit of ...
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Prisoners of War in the Battle for Paid Links
Yesterday I came across a post from Dazzlin Donna entitled Matt Cutts, Why Am I Still Being Punished, there are ...
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Google SERP for Wiki Jacking
Boy it sure is a good thing we have wikipedia around so Google can use it to provide relevant results ...
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The Need For Better Communication From Google
As a company, Google tends to favor automation, whether it's in Adwords, organic algorithm updates, or dealing with the public ...
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Google Documents Folders Bug
Not really sure what's the best/most efficient way to get this info to the right person so I'm totally going ...
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Google has it’s Head up Wikipedias Ass
C'mon Google WTF how can you possibly say that Wikipedia deserves to above Delicious for the search term [delicious] screen ...
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Mosquito Ringtones and why New York Times Cloaking Sucks for Usability
Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the ...
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How to Turn Google Knols into an MFA Scraper
The following is purely hypothetical and should not be taken as advice or a suggestion ...
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25 Things I’d like to See Google Fix
While I'm well known for being critical of many of the things Google does, I'm also a power user of ...
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Google Bombs Defused … Not
So coming back from SMX (more on that later) I see a trackback from SEL about GWB ranking for [who ...
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Blue Widgets – Google and CSS Files
With all this talk about Google Crawling CSS files I thought it might be nice to get an idea what's ...
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Google Onebox with Maps Gone AWOL
So I was looking at something last week and I was getting onebox results with a map and three listings ...
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Using Google Checkout Buttons Doesn’t Increase Adwords CTR
If you don't believe that using that button from Google Checkout gives you a higher CTR and an advantage over ...
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Is Google Playing Monkey Games With Real Time Search
Last week Google launched real time SERP's, which included the possibility for twitter and facebook updates to appear in searches ...
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How Google’s Javascript Bot Can Kill Your Website
In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript ...
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Google Adwords More Pricing BS
Holy Cow Adwords you really have gone off the deep end with this one check it out Today, we'd like ...
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Serendipity … It’s What’s Missing From Personalized Search
I've spoken in the past about my concerns with Google's personalized search. Last week I came across an article in ...
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Who Can Stop Google From Gaining 90% Market Share
So Jason is predicting that "Google will have 90% search market share in the US one year from now", and ...
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Eco-Friendly Flip-Flops
Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly ...
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Is Google Too Powerful
Check out a guest piece I wrote over on the Context Web Blog Google: The Virtual Dictator of the Digital ...
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I’m Just Tired of Craigslist and Wikipedia’s in Commercial Serps
If I'm looking for [private jet long island] chances are I don't want to see craigslist crap nor do I ...
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Google Doubling up On YouTube in Universal Search
interesting oh and BTW can I mention what complete PIA it is to have celebrities muddying up SERP 🙂 ...
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How to Turn Off Personalized Search in Google Chrome
With the impending arrival of Google OS I've been spending more time in Google Chrome, and figuring out how to ...
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GoogleDashboard.com the Truth Behind the Speculation
Part of the fun and danger of the blogosphere and things moving at the speed of the internet, is quite ...
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Google Search Wiki – Like Forcing You To Eat The Heart of a Live Cobra
Last week Google announced the release of a new project known as the search wiki. This represents another step where ...
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Making Google Reader More Social
I know Google's been trying to get more involved in the social game, but here are a few suggestions on ...
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Is Google Stealing Your Content and Hijacking Your Traffic
Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content ...
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What is Evergreen Content
Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
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Google Says Screw Accuracy as Long As You’re An Authority
I've often chided google for trusting wikipedia so much when Wikipedia says we don't care about accuracy or truth, just ...
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How to Write Blog Posts For Your Existing and Repeat Customers
When you run a corporate blog sometimes it's difficult to come up with interesting topics on a regular basis. In ...
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Creating Microsites for ORM
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
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Traffic Down From Panda Update – Diversify Your Traffic Sources
Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have ...
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Matt Cutts on Link Brothels
So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
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How to Get Reviews For Your Website
Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique ...
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No Optimizer Left Behind
While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need ...
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Outbound Linking Can Boost Rankings
Many of the poorly ranking websites that I am asked to fix share a common problem - they do not ...
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Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
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How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really ...
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When To Pay Top Dollar for Copy
It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out ...
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No More Link Begging: 4 Engagement Methods for Content-Based Link Building
Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of ...
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Why Rank Checking Is Not Critical (at least for me)
Recently, I was talking with Graywolf about rank checking, a topic that we disagree on. Personally, I really enjoy debating ...
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How To Silo Your Website: The Masthead
One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
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Google Sandbox Patent?
I picked this up from Rustybrick who got it from SearchEngineWatch. Looks interesting the whole thing is here. [0077] The ...
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Where to Get Photos for Your Website or Blog
The following is part of a series on image optimization. In this post we're going to be looking at sources ...
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Why Google Doesn’t Like to Talk About Updates
One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
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Building a Niche Website
Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
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Use Scribe SEO to Optimize Your WordPress Posts
As you know I'm a big fan of the Wordpress platform. Although it's not the most optimal platform, there's no ...
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How To Silo Your Website: The Footer
This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
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Using Images for Better Linkbait
The following is part of a series on image optimization. In this post, we’re going to be talking about images ...
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Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators
The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily ...
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Let’s Talk about Keyword Density
Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with ...
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How to Create an Amazing About Us Page
About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem ...
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Can You Get a Website Indexed with No Links and XML Sitemaps?
This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test ...
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Mini Skirts and Home Pages
Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there ...
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What is an Internal Link Hub
I use the term internal link hub and link nexus here with some frequency, but I haven't actually done a ...
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Why You Should Avoid Numbers in Your URL
While linkbait posts aren't as popular as they once were, top 10 lists have been popular ever since Moses came ...
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How to Silo Your Website: The Content
The following is part of the series How To Silo Your Website. Be sure you have read parts one and ...
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How Many Websites Should I Run
A question that I get asked fairly regularly is "how many websites should I run? Am I better with one ...
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The Tales Silently Told By The Cannons Of Titles
What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return ...
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Developing Websites, Posts and Niches From the News
When you're looking for new websites to develop or to expand existing websites into new and profitable niches, the news ...
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How to Set up Caching on Your Blog
The question for today's post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching ...
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V7n Contest
So I've decided to enter the V7N SEO contest, not because I think I'm great, but because I'd really like ...
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Thesis Tutorial: How to Conditionally Change Content
In yesterday's post, we spoke about why you would want to change your content based on traffic intent. In today's ...
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KISS SEO – Keep it Simple Stupid
The following is a Guest Post from Michael Martin. When performing SEO its best to first implement the KISS strategy, ...
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Mosquito Ringtones and why New York Times Cloaking Sucks for Usability
Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the ...
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Cleaning Up After Google’s URL Mess
Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects ...
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Contextual Ads and Pictures
I've lost track of what's the current feeling on this issue. Last I remember YPN didn't like it Adsense wanted ...
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Chasing Keywords vs Chasing Conversions
One of the first questions that I like to talk with new clients about are their keywords: what are the ...
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Blue Widgets – Google and CSS Files
With all this talk about Google Crawling CSS files I thought it might be nice to get an idea what's ...
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How Mturk Protects My Site from Panda
Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers ...
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The Lisa – Search Engine Conference Clothing from Lisa Barone
Are you tired of wearing the some old dud's to Search Engine Conferences? Does that tired matching Ken & Barbie ...
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How to Add Singular and Plural Keywords to Your Page Titles
This post is a short response to a question I received via email last week. The question was how to ...
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The Role Social Media Plays In Crawling a Website
There have been many debates about the value social media plays in having content rank. While nothing has been definitively ...
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Tips for Ajax for SEO
Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep ...
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Keep Your Articles Narrowly Focused and Keyword Centric
One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics ...
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