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CORPORATE SOCIAL RESPONSIBILITY
By leveraging its global reach to billions of prospects in the G77 Developing Countries, ICWFD partnered with the world's leading E-Learning content provider to offer over 3000 of the highest quality certification level, IT and Professional Development courseware to the underprivileged of the developing countries. These are the very same courses used by Ivy League universities in the US and which are commercially sold by the content provider @ US$ 99 to US$ 540 each; however, through ICWFD, they are now available for sponsorship (for the G77 Developing countries only) at just $10.
Once sponsored, these courses are then distributed for FREE to the underprivileged masses under Corporate Social Responsibility [CSR] programs that can provide a company the best ROI as it allows them to disseminate them NATION WIDE.
The courses can be accessed from anywhere through a PIN based branded scratch card which lends itself very well to branding. Using our system the entity can very easily show CSR and bridge the digital divide at the same time! A nationwide education based CSR campaign rather than just something limited to a small community provides excellent publicity and PR as the scratch cards can be branded with an organization's logo and message and can be distributed free to the masses under a high profile initiative.
This global education initiative for the Developing Countries provides a tangible, auditable and high-profile opportunity for any organization to demonstrate social commitment and responsible corporate citizenship by addressing the digital divide and the lack of quality education issues in underdeveloped nations, and is an outstanding example of addressing all of the barriers to quality education for the underprivileged masses.
Corporate partnerships are a vital component of community collaboration to strengthen education as their future employees are today's students and in reaching out to them now, companies will continue to strengthen their ability to attract and recruit the very best later.
If interested in finding out how your company can get the best ROI on CSR then please email us at csr [at] icwfd.org.
A program where an employee"adopts" just ONE underprivileged student and sponsors just one course a month (recurring basis).
A simple email campaign with words to the effect: "You've made it,now help those who didn't" has been known to motivate and galvanize the employees to sponsor- after all it is just ONE course a month. -Please note that the employees can also track their "adopted" student and his/her progress.
This not only develops a sense of caring and giving back to the community but the "adoption" element can also build long term relationships and interactions where the employees then help their "adoptees" find jobs, etc.- a far reaching and mushrooming effect akin to ripples in a pond.
Please contact us if interested in starting an employee giving / engagement program in your organization. We have tons of case studies that we would love to share. Please give a gift that will never end. God bless!
Customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.
If your business or brand doesn't stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent, a dramatic increase in recent years.
Contact us at cause.marketing [at] icwfd.org to find out the number of ways your brand can leverage our initiative.