44 entertainment/character properties reach $100 m in sales of licensed merchandise; 50% of sales are Disney's.
The Licensing Letter estimates that 44 properties reached $100
million or more in retail sales of licensed merchandise in the U.S. and
Canada in 2013. This compares to 34 that made the list for 2012 and 37
in 2011. (See exhibit on pages 3-4.)
Retail sales generated by the $100 million-plus properties in the U.S. and Canada totaled $16.002 billion in 2013, compared to $13.483 billion for the 2012 list as restated in the current chart. (Note: Based on more in-depth input from many licensors, The Licensing Letter has restated many of the dollar values published last year--some now appearing higher, others lower. As a result, direct year-to-year comparisons to the list published a year ago should not be attempted.)
Disney's classic Mickey & Friends (including Minnie Mouse) tops the list at almost $1.6 billion in retail sales for 2013 (Mickey Mouse Clubhouse and Minnie's Bow-Tique each have their own licensing programs and are included on the list separately). Disney Princess is in second place at $1.2 billion. Only one other property exceeded $1 billion in 2013 U.S./Canada retail sales: Hello Kitty, at $1.048 billion. (Star Wars fell just below the billion-dollar mark in the U.S./Canada, with estimated retail sales of $980 million).
These three $1 billion-plus properties, while accounting for 7% of the properties making the list, accounted for 24% of estimated sales generated collectively by all of the members of the "$100 million club."
Just 10 (23%) of the properties that were on the list in both 2012 and 2013 experienced growth in U.S./Canada retail sales in 2013; of course, the dozen new properties grew, as evidenced by their addition to the list.
Doc McStuffins was the fastest growing property, at 20% over 2012, followed by My Little Pony, with an 18% gain, and Power Rangers, at 15%. Others showing increases include Sesame Street, Spider-Man, Peanuts, Monster High, Betty Boop, The Simpsons, and Garfield.
New properties on the list for 2013 include Teenage Mutant Ninja Turtles ($750 million in retail sales in the U.S. and Canada), Monsters University ($600 million), Duck Dynasty ($360 million), Skylanders ($300 million), Sofia the First ($193 million), Minnie's Bow-Tique ($175 million), Minecraft ($150 million), Despicable Me ($130 million), Mickey Mouse
Clubhouse ($125 million), Popeye ($110 million), Adventure Time ($105 million), and Lalaloopsy ($100 million).
Year-on-year declines in the U.S. and Canada for the remaining properties ranged from -2% (for Batman) to -40% (for Dora the Explorer).
The fluctuations in year-to-year performance were relatively narrow in 2013, with only six of the properties demonstrating double-digit changes. The majority of changes up or down were in the low single digits.
Franchise Trends
In the past, the list has been dominated almost exclusively by classic properties. But 2013 sees the addition of a combination of rebooted or retargeted classics (Teenage Mutant Ninja Turtles, Minnie's Bow-Tique, Mickey Mouse Clubhouse), new and recent properties (Duck Dynasty, Skylanders, Sofia the First, Minecraft, Adventure Time, and Lalaloopsy), studio franchises (Monsters University and Despicable Me), and one "classic" classic: Popeye, whose steady presence at retail may have warranted its inclusion on prior lists.
For the 2012 list, we wrote that "almost all of the [new] properties on the list were already well established in the market before calendar year 2012, and almost all are supported by multiple media and entertainment vehicles, including films, television shows, publishing, interactive games, and so on."
That's less true this year. Some of the properties generally grouped as "Disney Junior" because they air on that cable channel (Doc McStuffins, Sofia the First, Mickey's Clubhouse, Minnie's Bow-Tique--though Mickey and Minnie are obviously well established in their classic incarnations) have some other exposure, including live touring shows, but they are essentially TV shows. The same is true for the Turtles (based on a comic and the earlier TV show and movies), Duck Dynasty, and Adventure Time. Two are video games: Skylanders and Minecraft. The only new properties that originated as films that have been added to the list are Monsters University and Despicable Me 2 (both of which are sequels).
Global Performance
The top entertainment/character properties in the U.S. and Canada registered an additional $22.393 billion in retail sales outside North America, for a total of $38.460 billion in estimated global retail sales in 2013. Sales outside the U.S. and Canada accounted for 58% of this group--substantially greater than the average of 37% across all licensed properties. This can be attributed to growth in the box office performance of major franchise films outside North America, as well as to a dramatic increase in the number of media outlets for children's television in both mature and emerging markets globally.
The top global performers from among the members of the U.S./Canada "$100 million club" are Mickey & Friends and Hello Kitty, with estimated retail sales of licensed merchandise of nearly $4 billion each. In all, 10 properties have retail sales of licensed merchandise of $1 billion or more worldwide: Mickey & Friends, Hello Kitty, Disney Princess, Winnie the Pooh, Cars, Star Wars, Angry Birds, Monsters University, Spider-Man, and Peanuts.
The top 10 properties globally represent 23% of the list but account for 62% of retail sales.
Definitions and Methodology
The overall list reflects the top properties in the U.S. and Canada only and excludes top-performing global properties that have U.S. and Canadian retail sales of less than $100 million. Some of the top properties globally--especially those coming out of the Asian markets--do not have a significant presence in the U.S. and Canada and therefore are not included in this ranking.
Properties included in this list are broader than those in TLL's traditional entertainment/character segment as defined for our annual businesswide estimates. For this analysis, we have included properties that are based on a recognized character(s) and use the strategies associated with an entertainment/character licensing program, as well as the expected TV shows and films. Some properties on this list would normally be categorized as "toy" (Barbie, My Little Pony, Lalaloopsy) or "interactive" (Angry Birds, Skylanders, Minecraft), for example.
The individual property figures are sometimes at variance with publicly reported numbers in company financials or cited by company executives. We look exclusively at consumer products that are licensed to third parties for manufacture and distribution and for which the manufacturer is paying a royalty. It does not include products created through in-house divisions of the licensor rather than through licensing agreements with third parties, or "core" products made by the licensor (e.g., toys for Hasbro- or Mattel-owned properties).
In addition, the numbers reflect retail sales of traditional licensed products but exclude content licensing (mobile apps, Web entertainment, virtual worlds, and the like) and nonretail products such as live touring shows, theme park attractions, lotteries and slot machines, cruises, and similar ventures.
For those properties that are multimedia, the estimates include all merchandise for the franchise (e.g., tied to films, TV shows, etc.). LEGO cross-licensing deals (e.g., LEGO Star Wars, LEGO Batman) are included under the respective partners' properties (e.g., "LEGO Star Wars" under "Star Wars"). Subbrands are included along with the master property (e.g., "Clone Wars" under "Star Wars"). If individual properties are sometimes licensed as a group (e.g., Batman as part of a multiproperty DC Comics), the estimate includes only those products tied to the individual property as specified.
These estimates are developed through a combination of surveys; interviews with licensors, licensees, agents, and retailers; analysis of annual reports, royalty income, and data from publicly held companies; store visits; corporate retail sales information from websites; press releases; and articles. All the licensors that appear on the list were given the opportunity to comment. However, all estimates are by The Licensing Letter.
DISNEY ACCOUNTS FOR HALF OF DOLLAR VALUE OF $100 MILLION ENTERTAINMENT/CHARACTER PROPERTIES
Disney dominates the list of properties with estimated retail sales of $100 million or more in the U.S./Canada once again in 2013. Fifteen of the 44 properties (34%) emanate from the company's Disney, Pixar, Marvel, and Lucasfilm divisions. However, those 15 properties account for 49% of the list in dollar value based on estimated retail sales of licensed merchandise in the U.S. and Canada as well as globally. Six of the top 10 properties in the U.S. and Canada are under the Disney umbrella; globally seven of the top 10 are Disney-owned.
Other licensors with multiple properties on the list include Nickelodeon (Turtles, Dora, and SpongeBob) with 7% of listings and accounting for 7% of retail sales in the U.S. and Canada, and Warner Bros. (Batman, Looney Tunes, and Superman), also with 7% of listings but accounting for less than 5% of retail sales. Cartoon Network, King Features, Mattel, and Hasbro have two properties each on the list (less than 5% each of the total) and account for less than 3% each in retail sales.
Retail sales generated by the $100 million-plus properties in the U.S. and Canada totaled $16.002 billion in 2013, compared to $13.483 billion for the 2012 list as restated in the current chart. (Note: Based on more in-depth input from many licensors, The Licensing Letter has restated many of the dollar values published last year--some now appearing higher, others lower. As a result, direct year-to-year comparisons to the list published a year ago should not be attempted.)
Disney's classic Mickey & Friends (including Minnie Mouse) tops the list at almost $1.6 billion in retail sales for 2013 (Mickey Mouse Clubhouse and Minnie's Bow-Tique each have their own licensing programs and are included on the list separately). Disney Princess is in second place at $1.2 billion. Only one other property exceeded $1 billion in 2013 U.S./Canada retail sales: Hello Kitty, at $1.048 billion. (Star Wars fell just below the billion-dollar mark in the U.S./Canada, with estimated retail sales of $980 million).
These three $1 billion-plus properties, while accounting for 7% of the properties making the list, accounted for 24% of estimated sales generated collectively by all of the members of the "$100 million club."
Just 10 (23%) of the properties that were on the list in both 2012 and 2013 experienced growth in U.S./Canada retail sales in 2013; of course, the dozen new properties grew, as evidenced by their addition to the list.
Doc McStuffins was the fastest growing property, at 20% over 2012, followed by My Little Pony, with an 18% gain, and Power Rangers, at 15%. Others showing increases include Sesame Street, Spider-Man, Peanuts, Monster High, Betty Boop, The Simpsons, and Garfield.
New properties on the list for 2013 include Teenage Mutant Ninja Turtles ($750 million in retail sales in the U.S. and Canada), Monsters University ($600 million), Duck Dynasty ($360 million), Skylanders ($300 million), Sofia the First ($193 million), Minnie's Bow-Tique ($175 million), Minecraft ($150 million), Despicable Me ($130 million), Mickey Mouse
Clubhouse ($125 million), Popeye ($110 million), Adventure Time ($105 million), and Lalaloopsy ($100 million).
Year-on-year declines in the U.S. and Canada for the remaining properties ranged from -2% (for Batman) to -40% (for Dora the Explorer).
The fluctuations in year-to-year performance were relatively narrow in 2013, with only six of the properties demonstrating double-digit changes. The majority of changes up or down were in the low single digits.
Franchise Trends
In the past, the list has been dominated almost exclusively by classic properties. But 2013 sees the addition of a combination of rebooted or retargeted classics (Teenage Mutant Ninja Turtles, Minnie's Bow-Tique, Mickey Mouse Clubhouse), new and recent properties (Duck Dynasty, Skylanders, Sofia the First, Minecraft, Adventure Time, and Lalaloopsy), studio franchises (Monsters University and Despicable Me), and one "classic" classic: Popeye, whose steady presence at retail may have warranted its inclusion on prior lists.
For the 2012 list, we wrote that "almost all of the [new] properties on the list were already well established in the market before calendar year 2012, and almost all are supported by multiple media and entertainment vehicles, including films, television shows, publishing, interactive games, and so on."
That's less true this year. Some of the properties generally grouped as "Disney Junior" because they air on that cable channel (Doc McStuffins, Sofia the First, Mickey's Clubhouse, Minnie's Bow-Tique--though Mickey and Minnie are obviously well established in their classic incarnations) have some other exposure, including live touring shows, but they are essentially TV shows. The same is true for the Turtles (based on a comic and the earlier TV show and movies), Duck Dynasty, and Adventure Time. Two are video games: Skylanders and Minecraft. The only new properties that originated as films that have been added to the list are Monsters University and Despicable Me 2 (both of which are sequels).
Global Performance
The top entertainment/character properties in the U.S. and Canada registered an additional $22.393 billion in retail sales outside North America, for a total of $38.460 billion in estimated global retail sales in 2013. Sales outside the U.S. and Canada accounted for 58% of this group--substantially greater than the average of 37% across all licensed properties. This can be attributed to growth in the box office performance of major franchise films outside North America, as well as to a dramatic increase in the number of media outlets for children's television in both mature and emerging markets globally.
The top global performers from among the members of the U.S./Canada "$100 million club" are Mickey & Friends and Hello Kitty, with estimated retail sales of licensed merchandise of nearly $4 billion each. In all, 10 properties have retail sales of licensed merchandise of $1 billion or more worldwide: Mickey & Friends, Hello Kitty, Disney Princess, Winnie the Pooh, Cars, Star Wars, Angry Birds, Monsters University, Spider-Man, and Peanuts.
The top 10 properties globally represent 23% of the list but account for 62% of retail sales.
Definitions and Methodology
The overall list reflects the top properties in the U.S. and Canada only and excludes top-performing global properties that have U.S. and Canadian retail sales of less than $100 million. Some of the top properties globally--especially those coming out of the Asian markets--do not have a significant presence in the U.S. and Canada and therefore are not included in this ranking.
Properties included in this list are broader than those in TLL's traditional entertainment/character segment as defined for our annual businesswide estimates. For this analysis, we have included properties that are based on a recognized character(s) and use the strategies associated with an entertainment/character licensing program, as well as the expected TV shows and films. Some properties on this list would normally be categorized as "toy" (Barbie, My Little Pony, Lalaloopsy) or "interactive" (Angry Birds, Skylanders, Minecraft), for example.
The individual property figures are sometimes at variance with publicly reported numbers in company financials or cited by company executives. We look exclusively at consumer products that are licensed to third parties for manufacture and distribution and for which the manufacturer is paying a royalty. It does not include products created through in-house divisions of the licensor rather than through licensing agreements with third parties, or "core" products made by the licensor (e.g., toys for Hasbro- or Mattel-owned properties).
In addition, the numbers reflect retail sales of traditional licensed products but exclude content licensing (mobile apps, Web entertainment, virtual worlds, and the like) and nonretail products such as live touring shows, theme park attractions, lotteries and slot machines, cruises, and similar ventures.
For those properties that are multimedia, the estimates include all merchandise for the franchise (e.g., tied to films, TV shows, etc.). LEGO cross-licensing deals (e.g., LEGO Star Wars, LEGO Batman) are included under the respective partners' properties (e.g., "LEGO Star Wars" under "Star Wars"). Subbrands are included along with the master property (e.g., "Clone Wars" under "Star Wars"). If individual properties are sometimes licensed as a group (e.g., Batman as part of a multiproperty DC Comics), the estimate includes only those products tied to the individual property as specified.
These estimates are developed through a combination of surveys; interviews with licensors, licensees, agents, and retailers; analysis of annual reports, royalty income, and data from publicly held companies; store visits; corporate retail sales information from websites; press releases; and articles. All the licensors that appear on the list were given the opportunity to comment. However, all estimates are by The Licensing Letter.
DISNEY ACCOUNTS FOR HALF OF DOLLAR VALUE OF $100 MILLION ENTERTAINMENT/CHARACTER PROPERTIES
Disney dominates the list of properties with estimated retail sales of $100 million or more in the U.S./Canada once again in 2013. Fifteen of the 44 properties (34%) emanate from the company's Disney, Pixar, Marvel, and Lucasfilm divisions. However, those 15 properties account for 49% of the list in dollar value based on estimated retail sales of licensed merchandise in the U.S. and Canada as well as globally. Six of the top 10 properties in the U.S. and Canada are under the Disney umbrella; globally seven of the top 10 are Disney-owned.
Other licensors with multiple properties on the list include Nickelodeon (Turtles, Dora, and SpongeBob) with 7% of listings and accounting for 7% of retail sales in the U.S. and Canada, and Warner Bros. (Batman, Looney Tunes, and Superman), also with 7% of listings but accounting for less than 5% of retail sales. Cartoon Network, King Features, Mattel, and Hasbro have two properties each on the list (less than 5% each of the total) and account for less than 3% each in retail sales.
ESTIMATED RETAIL SALES OF LICENSED MERCHANDISE
BASED ON ENTERTAINMENT/CHARACTER
PROPERTIES WORLDWIDE, 2013
PROPERTIES THAT GENERATED $1 BILLION OR MORE GLOBALLY
2013 GLOBAL RETAIL
PROPERTY SALES (MILLIONS OF DOLLARS)
1 Mickey & Friends $3,968
2 Hello Kitty $3,859
3 Disney Princess $2,885
4 Winnie the Pooh $2,808
5 Cars $2,300
6 Star Wars $2,200
7 Angry Birds $1,882
8 Monsters University $1,500
9 Spider-Man $1,333
10 Peanuts $1,167
Notes: Figures are for retail sales of all licensed merchandise for
calendar year 2013. Many figures for 2012 have been restated since
they were initially published a year ago.
n/a = not applicable
Does not include:
* Content licensing such as DVD/mobile apps, Web entertainment, etc.
* Products created through in-house divisions at the licensor rather
than through licensing agreements with third parties (e.g., toys at
Mattel or Hasbro)
* Nonretail products such as touring shows, theme park attractions,
cruises, gambling/lotteries, and the like.
(1) 2013 was a transition year for Thomas, with toy manufacturing
largely moving over to Mattel and that portion of the property's
sales not reflected in our total for licensed goods.
(2) Nintendo, an equity owner of The Pokemon Co., is the video game
licensee. As it is both a part owner and a licensee, its figures are
not included. TLL estimates that Pokemon video game sales were in
excess of $300 million during 2013.
Source: The Licensing Letter
ESTIMATED RETAIL SALES OF LICENSED MERCHANDISE BASED ON
ENTERTAINMENT/CHARACTER PROPERTIES, U.S. & CANADA, 2013
PROPERTIES THAT GENERATED $100 MILLION OR MORE (DOLLAR FIGURES IN
MILLIONS)
2013
RETAIL
SALES,
2012 RETAIL U.S. AND
SALES, CANADA,
U.S. AND PERCENT
PROPERTY LICENSOR CANADA CHANGE
1 Mickey & Friends Disney $1,670 -5%
2 Disney Princess Disney $1,215 -5%
3 Hello Kitty Sanrio $1,080 -3%
4 Star Wars Lucasfilm/ $1,031 -4%
Disney
5 Winnie the Pooh Disney $929 -10%
6 Cars Disney $860 -7%
7 Teenage Mutant Nickelodeon First n/a
Ninja Turtles appearance
8 Monsters Disney First n/a
University appearance
9 Sesame Street Sesame $583 3%
Workshop
10 Angry Birds Rovio $590 -3%
11 WWE WWE $596 -6%
12 Spider-Man Marvel/ $388 3%
Disney
13 Duck Dynasty A&E First n/a
appearance
14 Peanuts Peanuts $340 3%
Worldwide
15 Batman DC/Warner $355 -2%
16 Thomas the Tank HIT $370 -6%
Engine (1)
17 Skylanders Activision First n/a
appearance
18 Monster High Mattel $225 8%
19 Ben 10 Cartoon $244 -4%
Network
20 Betty Boop King $220 3%
Features
21 Barbie Mattel $232 -9%
22 Looney Tunes Warner $214 -3%
23 Power Rangers Saban $180 15%
24 SpongeBob Nickelodeon $286 -30%
25 Dora the Nickelodeon $333 -40%
Explorer
26 Sofia the First Disney First n/a
appearance
27 Transformers Hasbro $197 -4%
28 Doc McStuffins Disney $155 20%
29 Minnie's Bow- Disney First n/a
Tique appearance
30 Superman Warner $173 0%
31 Simpsons Fox $161 5%
32 My Little Pony Hasbro $131 18%
33 Minecraft Mojang First n/a
appearance
34 Avengers Marvel/ $149 -2%
Disney
35 Despicable Me Universal First n/a
appearance
36 Garfield Paws Inc. $124 1%
37 Mickey Mouse Disney First appearance n/a
Clubhouse
38 Star Trek CBS $124 0%
39 Pokemon (2) Pokemon Co. $115 n/a
40 Popeye King First appearance
Features
41 Adventure Time Cartoon First appearance n/a
Network
42 Toy Story Disney $108 -7%
43 Disney Fairies Disney $105 -5%
44 Lalaloopsy MGA First n/a
appearance
TOTAL $13,483
2013
RETAIL
2012 SALES 2013
2013 RETAIL OUTSIDE RETAIL
RETAIL SALES U.S. AND SALES
SALES, OUTSIDE CANADA, OUTSIDE
U.S. AND U.S. AND PERCENT U.S. AND
PROPERTY CANADA CANADA CHANGE CANADA
1 Mickey & Friends $1,587 $2,452 -3% $2,381
2 Disney Princess $1,154 $1,681 3% $1,731
3 Hello Kitty $1,048 $2,959 -5% $2,811
4 Star Wars $990 $1,235 -2% $1,210
5 Winnie the Pooh $836 $2,241 -12% $1,972
6 Cars $800 $1,667 -10% $1,500
7 Teenage Mutant $750 n/a n/a $100
Ninja Turtles
8 Monsters $600 n/a n/a $900
University
9 Sesame Street $600 $314 3% $323
10 Angry Birds $572 $1,259 4% $1,309
11 WWE $560 $253 -7% $235
12 Spider-Man $400 $897 4% $933
13 Duck Dynasty $360 n/a n/a $0
14 Peanuts $350 $801 2% $817
15 Batman $348 $149 -2% $146
16 Thomas the Tank $348 $628 -8% $578
Engine (1)
17 Skylanders $300 n/a n/a $200
18 Monster High $243 $75 4% $78
19 Ben 10 $234 $475 -1% $470
20 Betty Boop $227 $443 4% $461
21 Barbie $211 $196 -10% $176
22 Looney Tunes $208 $410 0% $410
23 Power Rangers $207 $120 5% $126
24 SpongeBob $200 $556 -10% $500
25 Dora the $200 $667 -10% $600
Explorer
26 Sofia the First $193 n/a n/a $82
27 Transformers $189 $117 -2% $115
28 Doc McStuffins $186 $104 10% $114
29 Minnie's Bow- $175 n/a n/a $175
Tique
30 Superman $173 $104 0% $104
31 Simpsons $169 $191 7% $204
32 My Little Pony $155 $131 20% $157
33 Minecraft $150 n/a n/a $150
34 Avengers $146 $183 -2% $179
35 Despicable Me $130 n/a na/ $240
36 Garfield $125 $300 2% $306
37 Mickey Mouse $125 n/a n/a $125
Clubhouse
38 Star Trek $124 $24 0% $24
39 Pokemon (2) $115 $191 0% $191
40 Popeye $110 n/a n/a n/a
41 Adventure Time $105 n/a n/a $35
42 Toy Story $100 $110 -9% $100
43 Disney Fairies $100 $106 -6% $100
44 Lalaloopsy $100 n/a n/a $25
TOTAL $16,002 $21,035 $22,393
2013
2012 GLOBAL 2013 2013
GLOBAL RETAIL GLOBAL SHARE
RETAIL SALES RETAIL FOR U.S./
PROPERTY SALES CHANGE SALES CANADA
1 Mickey & Friends $4,122 -4% $3,968 35%
2 Disney Princess $2,896 -1% $2,885 40%
3 Hello Kitty $4,039 -4% $3,859 27%
4 Star Wars $2,266 -3% $2,200 45%
5 Winnie the Pooh $3,170 -11% $2,808 30%
6 Cars $2,527 -9% $2,300 35%
7 Teenage Mutant n/a n/a $850 88%
Ninja Turtles
8 Monsters n/a n/a $1,500 40%
University
9 Sesame Street $896 3% $923 65%
10 Angry Birds $1,849 2% $1,882 30%
11 WWE $849 -6% $796 70%
12 Spider-Man $1,285 4% $1,333 30%
13 Duck Dynasty n/a $360 $360 100%
14 Peanuts $1,141 2% $1,167 30%
15 Batman $504 -2% $494 70%
16 Thomas the Tank $998 -7% $926 38%
Engine (1)
17 Skylanders n/a n/a $500 60%
18 Monster High $300 7% $321 76%
19 Ben 10 $719 -2% $704 33%
20 Betty Boop $663 4% $687 33%
21 Barbie $428 -9% $387 55%
22 Looney Tunes $624 -1% $617 34%
23 Power Rangers $300 11% $333 62%
24 SpongeBob $841 -17% $700 29%
25 Dora the $1,000 -20% $800 25%
Explorer
26 Sofia the First n/a n/a $275 70%
27 Transformers $314 -3% $304 62%
28 Doc McStuffins $259 16% $300 62%
29 Minnie's Bow- n/a n/a $350 50%
Tique
30 Superman $277 0% $277 63%
31 Simpsons $352 6% $373 45%
32 My Little Pony $260 20% $312 50%
33 Minecraft n/a n/a $300 50%
34 Avengers $332 -2% $325 45%
35 Despicable Me n/a n/a $370 35%
36 Garfield $424 2% $431 29%
37 Mickey Mouse n/a n/a $250 50%
Clubhouse
38 Star Trek $148 0% $148 84%
39 Pokemon (2) $306 0% $306 38%
40 Popeye n/a n/a $175 63%
41 Adventure Time n/a n/a $140 75%
42 Toy Story $217 -8% $200 50%
43 Disney Fairies $212 -6% $200 50%
44 Lalaloopsy n/a n/a $125 80%
TOTAL $34,516 $38,460 42%
Notes: Figures are for retail sales of all licensed merchandise for
calendar year 2013. Many figures for 2012 have been restated since
they were published a year ago.
n/a = not available.
Does not include:
* Content licensing such as DVD/mobile apps, Web entertainment, etc.
* Products created through in-house divisions at the licensor rather
than through licensing agreements with third parties (e.g., toys at
Mattel or Hasbro)
* Nonretail products such as touring shows, theme park attractions,
cruises, gambling/lotteries, and the like.
(1) 2013 was a transition year for Thomas, with toy manufacturing
largely moving over to Mattel and that portion of the property's
sales not reflected in our total for licensed goods.
(2) Nintendo, an equity owner of The Pokemon Co., is the video game
licensee. As it is both a part owner and a licensee, its figures are
not included. TLL estimates that Poke-mon video game sales were in
excess of $300 million during 2013.
Source: The Licensing Letter
ESTIMATED RETAIL SALES OF LICENSED MERCHANDISE
BASED ON ENTERTAINMENT/CHARACTER PROPERTIES,
U.S. & CANADA, PERCENTAGE OF TITLES VS.
PERCENTAGE OF SALES GENERATED, 2013
PROPERTIES THAT GENERATED $100 MILLION OR MORE
Share of this Share of sales
$1 billion and up 7% 24%
$500 million $999 million 18% 36%
$300 million $499 million 14% 13%
$200 million-$299 million 18% 11%
$100 million-$199 Million 43% 17%
Note: Table made from bar graph.
LICENSOR SHARE OF ESTIMATED RETAIL SALES OF LICENSED
MERCHANDISE BASED ON ENTERTAINMENT/CHARACTER
PROPERTIES, U.S. & CANADA, 2013
PROPERTIES THAT GENERATED $100 MILLION OR MORE
Disney/Pixar/Marvel/Lucasfilm 49%
All others 30%
King Features 2%
Cartoon Network 2%
Hasbro 2%
Mattel 3%
Warner/DC 5%
Nickeldeon 7%
Note: Table made from pie chart.
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| Comment: | 44 entertainment/character properties reach $100 m in sales of licensed merchandise; 50% of sales are Disney's. |
|---|---|
| Publication: | Licensing Letter |
| Article Type: | Statistical data |
| Geographic Code: | 1CANA |
| Date: | Nov 3, 2014 |
| Words: | 3126 |
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