Microdata can help searchengines better understand the content on your website. They are the prerequisite for Rich Snippets in the search results pages. Rich Snippets, for example, are preview pictures for videos and can increase the click-through-rate (CTR) of your searchresults.

Type in the URL of your YouTube or Vimeo video

Notice: create a video sitemap
Once you added the HTML-sourcecode to your website you will need to create a video sitemap and submit it to Google. For more information on video sitemaps please see: https://support.google.com/webmasters/answer/80471?hl=en

What are Rich Snippets?

Rich Snippets are based on the markup of microdata within the HTML-sourcecode of a page and will enhance regular searchresults by adding additional text and/or pictures.

By adding microdata you are able to label data in the HTML-sourcecode which makes it easier to structure them, which, in turn, helps searchengines better understand the content on your website.

What is schema.org?

Microdata make it possible to label different types of information within the content of your page, for example ratings/valuations, information to people or local businesses, events as well as videos.

schema.org offers a vocabulary for structuring these types of data and is supported by Google, bing and Yahoo!

To label a video with the schema.org markup you need the VideoObject type which provides the searchengines with important information on the video.

Why should I label my videos with the schema.org markup?

Google is advising all website operators to use the schema.org markup for their videos - regarless of them being added to YouTube or not. The more microdata on a page, the easier it is for the GoogleBot to recognize important content as such.

Should I add schema.org markup on my videos even if they're on YouTube?

Rich snippets are automatically added to SERPs for video results from YouTube. Is it recommended to add schema video markup onsite in order to get your page w/embedded video to rank in SERPs?