About TDK | Corporate Branding Activities

Outdoor Advertising - U.S.A. (New York)

The TDK logo, a representation of the TDK Group's identity, is displayed at landmark sites in major cities around the world as a part of the group's corporate branding activities.

Overseas - U.S.A. (New York)
Installation Location Size Type
1 Times Square, New York, NY 10036 U.S.A. 9.75 m high × 11.89 m wide LED

TDK has an LED advertisement installed on the One Times Square building, which is located at the intersection of 7th Avenue and Broadway in Manhattan, the central district of New York City. There are numerous billboards installed on the exterior walls of buildings in this area and many advertisements, large displays, and electronic billboards for global corporations, creating an atmosphere that represents shopping districts not only in America, but around the world. Times Square is extremely well known as a tourist spot and a site for disseminating information. It is also famous for the countdown on New Year’s Eve, and scenes of the countdown are broadcast throughout the world, providing global exposure to TDK’s neon sign.

Video of the neon set up in the One Times Square building can be seen.
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TDK and Toshiba Times Square Illumination Collaboration Celebrating Independence Day
TDK-Toshiba collaborated LED animation at Times Square celebrating US Independence Day
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Christmas Illumination
Christmas Illumination
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