You're aware how word of mouth works, right? Most people get to know that movies exists through marketing and people they know or follow, either through WeChat, Weibo, Youku or what have you. People use Maoyan to order tickets online. The fact that you put a great emphasis on aggegrated anonymous reviews is laughable.
Movie— Douban Rating — OWX
MCU
Doctor Strange—7.6 —
2.5
Thor Ragnarok—7.4 —
2.1
SHC—7.1 —
1.7 (1.67)
BP—6.4 —
1.6
DCU:
WW—7.1–
2.4
MoS—6.9–
2.4
BvS—6.7–
1.7 (1.718)
JL—6.5–
2.1
There are other factors to consider such as the time of year and other releases eroding mindshare and screens but in general there is something of a relationship that can be observed in China.
Are you attempting to make a correlation does not equal causation arguement? Ignoring that something doesn’t have to be the causal source to be an indicator representative of it?
Or
Are you just that very specific level of white hot blazing stupid to not that understand that user rankings through the biggest user aggregate sites and (one of) the biggest online ticket vendor in China is reflective of WOM? On top of completely dismissing any impact that colour coded user rankings can have on impulse/browse ticket buying for group purchases.
Aquaman outscored Venom, which up to that point had the best CBM Maoyan score. Funny how Aquaman opened smaller but ended up having a massive bump during OW and is now poised to overtake Venom.
I’m going to assume that your ‘list the social media apps in china’ tirade Is a quick bit of Google fu to try and buy credibility.
Tell me why it’s laughable to place importance on Moayan. Show me examples numerous enough to suggest the upending the general understanding that better user scores tends to = stronger legs.
Until you do that, you are exactly the joke you appear to be. A joke that has gotten BTFO three times (SMB/maoyan ‘critics’/‘spider-man bias’) with only this last lifeline of ‘why you look at user scores tho’ hanging.
Maoyan specific is preferable, thanks.