Are you trying to get your yoga business off the ground, on a firm front foot with a deep exhale, but stumbling because you’re on a tight budget?
Most of us start our yoga business with very few dollars to spare and even though we know how important marketing is, we are forced to bootstrap it without any serious kind of fund.

But don’t feel discouraged! There are plenty of budget-friendly marketing strategies that can help you build your yoga business, it just means getting a bit creative.

Now, before you dive into the technicalities of marketing on a shoestring, there are a few questions you need to answer to in order to really target your efforts and make sure you are reaching the right people, at the right time, with the right message.

You see, marketing is built of the foundation of knowing who your audience is and understanding exactly what they are looking for.

As a yoga teacher, you may assume that because they practice yoga they will come, but this is misguided. Why would they choosing to practice with you rather than someone else? What style of yoga are they drawn to? Is your target demographic men, women, young or old? What is their household income range? What are their interests, what are their challenges in life in general?

All of these questions give you insight into who you need to be targeting with your marketing and can save you considerable funds.

Once you’ve answered all the above questions it’s time to dive into the fun stuff.

8 Effective Strategies for Marketing your Yoga Business on a Budget

1. Make your website more than just a business card

Many studios and freelancers design their own website to share their contact details, schedules, location and so on. Essentially, it acts as a new age business card.

Think of your website rather as a two way communication channel – you can use it for so much! Think about publishing great content that current and potential clients will be drawn to and want to engage with. The more value you can provide, the more buzz you will create, and ultimately the word will get passed along that you are worth following.

2. Create instructional videos

Yoga can be very visual for some students. Learning new poses can be difficult for those who have a more kinesthetics learning style, so why not cater to these individuals with instructional videos?

Your videos don’t have to be fancy. In fact, you can use your iPhone/android camera or built-in laptop camera to create them. Then, sign up for a free YouTube account and upload them there.

Approximately 1.3 billion people use YouTube and nearly 5 billion videos are watched every single day on the platform. By simply uploading a few helpful videos, writing appropriate descriptions linking back to your website can help you reach so many potential new yoga clients.

The more creative the better – and don’t be scared to fall and fail on screen. It’s all learning.

3. Take advantage of ad promo credits

If you are interested in advertising on Google Adwords or Facebook ads, then keep your eyes peeled for promo credits.

Some web hosting companies offer advertising discount codes as part of their membership incentives. You can also search discount sites like Groupon or CouponFollow for even more promo codes – just be prepared for an influx of discounted customers and make sure you can afford.

4. Harness the power of social media

It’s hard to imagine a world without social media these days, so doesn’t it make sense that you should be where your clients are?

If you are looking to promote your yoga business then there’s no better (or cheaper!) way than through social media. Instagram, Facebook pages and even LinkedIn to name a few, can all be beneficial.

Setting up accounts is easy, and you can grow your community by sharing valuable posts and updates, engaging with your audience and following other pages and people in your niche.

Oh, and it’s all free so even if you’re working with the tightest of budgets this is eminently affordable. And don’t worry if you’re unaccustomed to ‘doing’ social media, we have more than enough resources to guide you through this – starting with google.

5. Offer a customer referral program

Word of mouth has always been one of the best ways to market your business. Looking back, I come back to this point again and again as I have personally checked out certain studios or teachers based on recommendations of others.

A customer referral program is an extension of word-of-mouth because it offers your current customers an incentive for bringing others into the fold. You can offer something as simple as a free class or even something like a yoga mat with your brand on it. The options are endless.

6. Test out email marketing

Email marketing is a great way to re-engage current customers and earn the trust of potential ones. You don’t have to spam their Inbox with daily messages, but sending out a regular update can be very powerful.

Share things like schedule updates, personal milestones like conquering a new yoga pose, or current news that would interest the yoga community. The more you reach out and touch your customers, the stronger the relationship you will build. And businesses are built on strong relationships.

Speaking of which – join our mailing list for updates, discounts, promos and more!

7. Host an event or workshop

Hosting a one-day workshop or event is a great way to engage with your tribe and accelerate your yoga business. When done correctly it can also be very affordable.

One day workshops/events work because most people don’t see there as being perceived pressure to commit, but it gives you the opportunity to showcase why these people should be coming to practice with you regularly. It’s a very effective soft-sell tactic.

If you want to go above and beyond you could always look into hosting a short retreat as well. Check out our upcoming retreat in beautiful Thailand for inspiration on running your own!

8. Join in with local events, fundraisers or giveaways

Whether you’re based in a small town or big city, chances are there are charity events or local contests running. Schools, hospitals, charities and more use contests to raise money, so why not join in on the fun?

Donate a yoga pack (for example, 3 free classes) as one of the prizes. Those holding the content or giveaway essentially do the marketing for you, while you reap the rewards at a more than affordable price.

So there you have it — 8 simple strategies for promoting your business with minimal funds. You don’t have to have a bulky bank account to get the word out and make your yoga business successful. Get crafty, try one of these strategies today, and let us know how it goes.

Have any cheap and creative marketing tips you have used to market your yoga? Share in the comment section below and help out a fellow yogi!

To give you a hand we created a handy little Marketing Template. Grab your FREE template here.

About The Author

Jules Barber

Jules Barber is the Founder & Creator of Yoginomics. Having worked in a golden cage in London for 15 years she sold out of her business to become a yoga teacher, corporate wellness specialist and location independent entrepreneur, on a mission to mentor and coach the next generation of amazing yogis - teachers and students alike.

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