Audio-Technica

Elevate Your Game (feat. Summit1G)

Audio-Technica makes some of the best headphones around. One of their biggest markets is gamers, and with that came Twitch.tv sponsoring. They came to us to make ads specific to this platform, using a couple of their most popular sponsored talent: Summit1G and TimTheTatMan. We wanted to play on the old film tropes with a wise monk leading our gamers to a higher realized form of themselves, all through the power of these gaming headphones. Working in this genre / storyline gave us the ability to really camp it up, connecting to the specific demographic and audience, leading to a higher percentage of watch through rates. 

Elevate Your Game (feat. TimTheTatMan)