Type of site
|Key people||Kalyan Krishnamurthy (CEO)|
|Revenue||₹199 billion (US$2.8 billion) (2017)|
|Alexa rank|| 156 (Global, (June 2018[update])|
9 (India, June 2018[update])
Flipkart Pvt Ltd. is an e-commerce company based in Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, and lifestyle products.
The service competes primarily with Amazon's Indian subsidiary, and the domestic rival Snapdeal. as of March 2017[update], Flipkart held a 39.5% market share of India's e-commerce industry. Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by its acquisitions of Myntra and Jabong.com), and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI).
Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, who were both alumni of the Indian Institute of Technology Delhi and formerly worked for Amazon. The company initially focused on online book sales with country-wide shipping. Following its launch, Flipkart slowly grew in prominence; by 2008, it was receiving 100 orders per day. In 2010, Flipkart acquired the Bangalore-based social book discovery service weRead from Lulu.com.
In February 2012, the company unveiled its DRM-free online music store Flyte. However, the service was unsuccessful due to competition from free streaming sites, and shut down in June 2013.
In May 2012, Flipkart acquired Letsbuy, an online electronics retailer. In May 2014, Flipkart acquired Myntra, an online fashion retailer, for ₹20 billion (US$280 million). Myntra continues to operate alongside Flipkart as a standalone subsidiary; the site focuses on an upscale, "fashion-conscious" market, while Flipkart itself focuses on the mainstream market and major international brands.
In February 2014, Flipkart partnered with Motorola Mobility to be the exclusive Indian retailer of its Moto G smartphone. Motorola also partnered with Flipkart on the Moto E—a phone targeted primarily towards emerging markets such as India. High demand for the phone caused the Flipkart website to crash following its midnight launch on 14 May. Flipkart subsequently held exclusive Indian launches for other smartphones, including the Xiaomi Mi3 in July 2014 (whose initial release of 10,000 devices sold out in around 5 seconds), the Redmi 1S and Redmi Note in late-2014 (which saw similarly accelerated sellouts), and Micromax's Yu Yunique 2 in 2017.
On 6 October 2014, in honour of the company's anniversary and the Diwali season, Flipkart held a major sale across the service that it promoted as "Big Billion Day". The event generated a surge of traffic, selling US$100 million worth of goods in 10 hours. The event received criticism via social media over technical issues the site experienced during the event, as well as stock shortages.
In March 2015, Flipkart blocked access to its website on mobile devices, and began requiring that users download the site's mobile app instead. The following month, Myntra went further and discontinued its website on all platforms, in favour of operating exclusively through its app. The "app-only" model, however, proved to be unsuccessful for Myntra (reducing sales by 10%), and its main website was reinstated in February 2016. The experiment with Myntra led to suggestions that Flipkart itself would perform a similar move, but this did not occur. In November 2015, Flipkart launched a new mobile website branded as "Flipkart Lite", which provides an experience inspired by Flipkart's app that runs within smartphone web browsers.
In April 2015, Flipkart acquired Appiterate, a Delhi-based mobile marketing automation firm. Flipkart stated that it would use its technology to enhance its mobile services. In October 2015, Flipkart reprised its Big Billion Day event, except as a multi-day event that would be exclusive to the Flipkart app. Flipkart also stated that it had bolstered its supply chain and introduced more fulfilment centres in order to meet customer demand. Flipkart achieved a gross merchandise volume of US$300 million during the event, with the largest volumes coming from fashion sales, and the largest value coming from mobiles.
In December 2015, Flipkart purchased a minority stake in the digital mapping provider MapmyIndia. The company stated that it would licence its data to help improve delivery logistics. In 2016, Flipkart acquired the online fashion retailer Jabong.com from Rocket Internet for US$70 million, as well as the UPI mobile payments startup PhonePe. In January 2017, Flipkart made a US$2 million investment in Tinystep, a parenting information startup.
In April 2017, eBay announced that it would sell its Indian subsidiary eBay.in to Flipkart and make a US$500 million cash investment in the company. eBay promoted that the partnership would eventually allow Flipkart to access eBay's network of international vendors, and vice versa, but these plans never actually came to fruition. In July 2017, Flipkart made an offer to acquire its main domestic competitor, Snapdeal, for around US$700–800 million. It was rejected by the company, which was seeking at least US$1 billion.
Flipkart held a 51% share of all Indian smartphone shipments in 2017, overtaking Amazon India (33%). Flipkart sold 1.3 million phones in 20 hours on 21 September alone for its Big Billion Days promotion, doubling the number sold on the first day of the event in 2016 (where it sold a total of 2.5 million phones in five days).
Acquisition by Walmart
On 4 May 2018, it was reported that the US retail chain Walmart had won a bidding war with Amazon to acquire a majority stake in Flipkart for US$15 billion. On 9 May 2018, Walmart officially announced its intent to acquire a 77% controlling stake in Flipkart for US$16 billion, subject to regulatory approval. Following the proposed purchase, Flipkart co-founder Sachin Bansal left the company, while the remaining management now report to Marc Lore, CEO of Walmart eCommerce US. Walmart president Doug McMillon cited the "attractiveness" of the market, explaining that their purchase "is an opportunity to partner with the company that is leading transformation of eCommerce in the market". Indian traders protested against the deal, considering the deal a threat to domestic business.
In a filing with the U.S. Securities and Exchange Commission on 11 May 2018, Walmart stated that a condition of the deal prescribed the possibility that Flipkart's current minority shareholders "may require Flipkart to effect an initial public offering following the fourth anniversary of closing of the Transactions at a valuation no less than that paid by Walmart".
Following the announcement of Walmart's deal, eBay announced that it would sell its stake in Flipkart back to the company for approximately US$1.1 billion, and re-launch its own Indian operations. The company stated that "there is huge growth potential for e-commerce in India and significant opportunity for multiple players to succeed in India's diverse, domestic market." Softbank Group also sold its entire 20% stake to Walmart, without disclosing terms of the sale.
On 13 November 2018, Flipkart CEO Binny Bansal resigned, after facing an allegation of "serious personal misconduct". Walmart stated that "while the investigation did not find evidence to corroborate the complainant's assertions against Binny, it did reveal other lapses in judgment, particularly a lack of transparency, related to how Binny responded to the situation."
In a report dated 25 November 2014, a leading media outlet reported that Flipkart were operating through a complex business structure which included nine firms, some registered in Singapore and some in India. In 2012, Flipkart co-founders sold WS Retail to a consortium of investors led by Rajeev Kuchhal.
This section contains wording that promotes the subject in a subjective manner without imparting real information. (May 2018) (Learn how and when to remove this template message)
Initially, the Bansals spent ₹400,000 (US$5,600) on developing the site. Flipkart later raised funding from venture capital funds Accel India (US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). On 24 August 2012, Flipkart announced the completion of its 4th round of US$150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional US$200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.
In October 2013, it was reported that Flipkart had raised an additional US$160 million from new investors Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina SA, and Vulcan Inc., with participation from existing investor Tiger Global.
In early July 2014, it was also highly speculated that Flipkart was in negotiations to raise at least $500 million, for a likely listing in the US for 2016.
On 29 July 2014, Flipkart announced that it raised US$1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management, and a new investor, Singapore sovereign-wealth fund GIC.
In December 2014, after it received $700 million from another funding, Flipkart had a market cap of $11 billion.
On 20 December 2014, Flipkart announced filing application with Singapore-based companies' regulator ACRA to become a public company after raising $700 million for long term strategic investments in India following which its number of investors exceeded 50. The $700 million fund raised by Flipkart added new investors—Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar Investment Authority—on company's board. Its existing investors DST Global, GIC, ICONIQ Capital and Tiger Global also participated in this latest financing round. As of May 2015[update], Flipkart had raised $550 million from some of its existing investors, in a deal that raised its total valuation to $15 billion.
By August 2015, after raising another US$700 million, Flipkart had raised a total of $3 billion, after over 12 rounds and 16 investors. In April 2017, Flipkart underwent another round of funding, with $1.4 billion at a valuation of $11.6 billion, including eBay, Microsoft, and Tencent. On 10 August 2017, Softbank Vision Fund invested another US$2.5 billion in Flipkart.
On 19 September 2018, Flipkart Marketplace Singapore infused INR 3,463 crore into the Indian entity Flipkart Internet. The transaction was done in two tranches according to the regulatory filings.
Regulatory action and lawsuits
In November 2012, the Enforcement Directorate began investigating Flipkart for alleged violations of foreign direct investment regulations of the Foreign Exchange Management Act, 1999. On 30 November 2012, Flipkart's offices were raided by the Enforcement Directorate. Documents and computer hard drives were seized by the regulatory agency.
In August 2014, the Enforcement Directorate claimed that it had found Flipkart to be in violation of the Foreign Exchange Management Act.
The Delhi High Court observed violation of foreign investment regulations by E-Commerce firms including Flipkart.
In January 2016, a public interest litigation came up for hearing which accused Flipkart of contravention of foreign investment norms. The court asked the Reserve Bank of India to provide the latest circular on foreign investment policy.
In January 2016, the Department of Industrial Policy and Promotion (DIPP) clarified that it does not recognise the marketplace model of online retail.
Flipkart maintains several house brands, including Citron (home appliances) and Digiflip (formerly for electronics and accessories). In 2017, Flipkart launched additional brands, including Billion (smartphones), Smartbuy (electronics accessories, effectively replacing Digiflip), and MarQ (for large appliances, although its launch was faced with a trademark dispute with an existing company, Marc Enterprises).
On 13 September 2014, a Flipkart delivery boy allegedly molested a housemaid in Hyderabad. The house maid's employer has been fighting against Flipkart for justice on this issue, and also for making offline delivery services safe.
In 2014, competitors such as Future Group (owner of retail chain Big Bazaar) filed complaints with India's Ministry of Commerce and Industry, alleging that the site's Big Billion Days discounts undercut prices in a manner predatory to other retailers. The ministry stated that it would look into the complaints.
In April 2015, Flipkart faced criticism for being a launch partner in the Airtel Zero program, alleging that the zero-rating scheme violated the principles of net neutrality. Flipkart later pulled out.
In 2015, around 400 delivery executives working with eKart, the logistics arm of Flipkart, went on strike to protest poor working conditions. Complaints included seven-day workweeks, extended hours, lack of clean toilets and medical assistance for bike riders involved in accidents. In 2016, delivery executive Nanjunda Swamy was murdered by a customer who did not have money to pay for a product. In response, Flipkart launched a safety initiative -'Project Nanjunda', named after the deceased executive. This included an SOS button in the mobile app (called the Nanjunda button) that could be used by field executives in cases of emergencies.
Sellers on Flipkart have been facing several challenges while doing business on its marketplace, to the extent that some of them have had to quit the portal. Some of these challenges include Flipkarts unfair policies towards sellers, lack of a competent logistics service, and customer returns that are purely as a result of consumer fraud.
Awards and recognition
- Sachin Bansal was awarded Entrepreneur of the Year 2012–2013 from The Economic Times, a leading Indian economic daily newspaper.
- In September 2015, the two founders entered Forbes India Rich List debuting at the 86th position with a net worth of $1.3 billion each.
- In April 2016, Sachin Bansal and Binny Bansal were named to Time magazine's list of The 100 Most Influential People.
- "Kalyan Krishnamurthy to be Flipkart's new CEO; Sachin Bansal to remain group chairman". The Economic Times. 10 January 2017.
- "Flipkart losses swell 68% to Rs 8,771 crore in FY17". The Economic Times. Retrieved 3 February 2018.
- "Flipkart to sack 800 more amidst gloomy biz outlook". The Hindu. 9 September 2016.
- "flipkart.com Site Overview". Alexa Internet. Retrieved 3 February 2018.
- "Walmart Is Right on Flipkart Despite Investor Qualms". Bloomberg.com. 9 May 2018. Retrieved 11 May 2018.
- Punit, Itika Sharma. "Snapdeal may die a slow and painful death". Quartz. Retrieved 11 May 2018.
- "This Is Why Amazon Hasn't Beaten Flipkart In India Yet". Bloomberg Quint. Retrieved 23 March 2018.
- Tandon, Suneera. "Why Walmart bought Flipkart, according to Walmart". Quartz. Retrieved 13 May 2018.
- "Flipkart goes for fashion branding". The Times of India. Retrieved 5 October 2013.
- "Flipkart co-founder likely to quit after Walmart takeover". The Times of India. 4 May 2018.
- Geetika Rustagi (4 August 2010). "Now order your next mobile on Flipkart". Livemint. Retrieved 19 August 2010.
- "Flipkart's first customer almost didn't get his book". The Times of India. Retrieved 11 May 2018.
- "Flipkart Buys Social Book Discovery Tool WeRead". VCCircle. 22 December 2010. Retrieved 10 May 2018.
- Nikhil Pahwa. "Flipkart Acquires Mime360; To Launch Digital Distribution of Music, E-books, Games". medianama.com. Retrieved 14 October 2011.
- "Updated: Flipkart Acquires Bollywood Site Chakpak's Digital Catalogue; Inline With Digital Downloads?". MediaNama. 25 November 2011. Retrieved 11 February 2018.
- Lal, Abhinav (24 February 2012). "Flipkart to launch 'Flyte Digital Store' in March". Digit. India: 9.9 Media. Retrieved 27 February 2012.
- "Exclusive: Flipkart to Shutdown Flyte MP3 Store; To Exit Digital Music Business". NextBigWhat. Retrieved 29 May 2013.
- "Flyte MP3 Store Shutting Down". ThinkDigit. Retrieved 29 May 2013.
- "Why Flipkart Shut Down Flyte Music". Medianama. Retrieved 29 May 2013.
- "Flipkart Buys Letsbuy in Cash-Equity Deal". Business Standard. 11 May 2012. Retrieved 9 February 2012.
- "Big deal: Flipkart acquires online fashion retailer Myntra". The Indian Express. Retrieved 22 May 2014.
- Sen, Anirban (9 January 2018). "Flipkart fashion business catches up with Myntra". Livemint. Retrieved 13 May 2018.
- "Launch: Flipkart brings Motorola's 'Moto G' to India, prices it at Rs 12,499". The Indian Express. 5 February 2014. Retrieved 11 May 2018.
- Singhal, Nidhi (14 May 2014). "Flipkart server crashes as Motorola Moto E goes on sale". Business Today. Retrieved 10 June 2014.
- Aulakh, Gulveen (30 July 2014). "Xiaomi's Mi3 sold out in 5 seconds, says Flipkart". The Economic Times. Retrieved 11 May 2018.
- "40,000 Redmi 1S Smartphones Gone in 3.4 Seconds: Xiaomi". Gadgets.ndtv.com. Retrieved 18 February 2015.
- "60,000 Redmi 1S Smartphones Go Out of Stock in 5.2 Seconds: Xiaomi". Gadgets.ndtv.com. Retrieved 18 February 2015.
- "60,000 Redmi 1S Phones Go Out of Stock in 13.9 Seconds, Says Xiaomi". Gadgets.ndtv.com. Retrieved 18 February 2015.
- "50,000 Redmi Note handsets sold out in 6 seconds". Deccan Chronicle. Retrieved 18 February 2015.
- "Yu Yunique 2 launched at Rs. 5999 on flipkart exclusively". Retrieved 25 July 2017.
- "Why Flipkart chose today for its Big Billion Day sale". Economic Times. Retrieved 29 June 2018.
- "Flipkart Big Billion Day Sale Riddled With Problems". NDTV Gadgets360.com. Retrieved 10 May 2018.
- "'Big Billion Day' sale gets Flipkart millions of unhappy customers". The Indian Express. 6 October 2014. Retrieved 10 May 2018.
- Flipkart sells goods worth $100 million in 10 hours, backlash on social media. The Economic Times. Retrieved 8 October 2014.
- Flipkart hosts biggest ever sale, website crashes. The Times of India. Retrieved 8 October 2014.
- "Myntra to Shut Down Website, Go App-Only on May 15". NDTV Gadgets360.com. Retrieved 13 May 2018.
- Karrishma Modhy (20 May 2015). "Will Myntra's move away from desktop cause its downfall? apart from this they have a strong appeal amongst smartphone users with this new approach". Tech.firstpost.com/. FirstPost. Retrieved 21 May 2015.
- Besta Shankar (21 May 2015). "Myntra Sees 10% Drop in Sales After Moving to App-only Format". International Business Times. Retrieved 21 May 2015.
- "Flipkart drops its plan to go app-only". The Times of India. Retrieved 23 May 2018.
- "Myntra no longer app only, brings back mobile site to woo customers". The Economic Times. Retrieved 16 February 2016.
- "Flipkart acquires mobile marketing firm Appiterate". The Economic Times. 30 April 2015. Retrieved 10 May 2018.
- "Flipkart Big Billion Days Sale to Be App-Only, Start October 13". NDTV Gadgets360.com. Retrieved 10 May 2018.
- "Flipkart 'Big Billion Days' sale does $300 million GMV in business". The Financial Express. 19 October 2015. Retrieved 10 May 2018.
- Dalal, Mihir (3 December 2015). "Flipkart buys stake in MapmyIndia to improve delivery operations". Mint. Retrieved 10 May 2018.
- "Flipkart-owned Myntra acquires fashion and lifestyle site Jabong". Hindustan Times. 26 July 2016. Retrieved 10 May 2018.
- "Flipkart acquires UPI-based payments start-up PhonePe". Mint. 4 April 2016.
- "Flipkart backs parenting network TinyStep with $2 million investment". TechCrunch. Retrieved 10 May 2018.
- "eBay to sell stake in Flipkart for about $1.1 billion, to relaunch eBay India". The Economic Times. The Times Group. 10 May 2018.
- "Why eBay's CEO sold eBay India and poured $500 million into the country's top Amazon rival". Recode. Retrieved 10 May 2018.
- SN, Vikas (10 April 2017). "Flipkart raises $1.4Bn from Tencent, eBay & Microsoft at $11.6Bn valuation, acquires eBay India". The Economic Times. Retrieved 20 April 2017. Puneet
- "Flipkart 'beats' Amazon in m-sales". The Times of India. Retrieved 11 May 2018.
- Punit, Itika Sharma. "In 20 hours, Flipkart sold a record-breaking 1.3 million smartphones". Quartz. Retrieved 11 May 2018.
- Purnell, Newley; Bellman, Eric; Abrams, Corinne (7 May 2018). "Walmart Bets $15 Billion on an E-Commerce Passage to India". The Wall Street Journal. ISSN 0099-9660. Retrieved 7 May 2018.
- Browne, Ryan (4 May 2018). "Walmart reportedly triumphs over Amazon with approval of $15 billion deal for majority stake in Flipkart". CNBC. Retrieved 7 May 2018.
- Bansal, Varsha; Chanchani, Madhav (12 May 2018). "Walmart can invest another $3 billion in Flipkart at the same valuation". The Economic Times. Retrieved 15 May 2018.
- "Sachin Bansal to sell entire 5.5% to Walmart as he exits Flipkart - Times of India". The Times of India. Retrieved 9 July 2018.
- "Walmart wins battle for India's Flipkart". BBC News. 9 May 2018. Retrieved 9 May 2018.
- "Walmart acquires Flipkart for $16 bn, world's largest ecommerce deal". The Economic Times. 9 May 2018. Retrieved 9 May 2018.
- "Indian traders protest $16 billion Walmart-Flipkart deal". Indian traders protest $16 billion Walmart-Flipkart deal (in Turkish). Retrieved 4 July 2018.
- Sen, Anirban (14 May 2018). "Walmart has long-term plans for Flipkart, an IPO isn't one of them". Livemint. Retrieved 14 May 2018.
- "Walmart's deal to buy Flipkart came with an interesting caveat". TechCrunch. Retrieved 14 May 2018.
- "SoftBank is selling its entire Flipkart stake to Walmart". CNBC. 22 May 2018. Retrieved 23 May 2018.
- "Walmart completes deal to acquire 77% stake in Flipkart, to invest $2 billion". Times of India. Retrieved 18 August 2018.
- Sen, Anirban (18 August 2018). "Walmart completes deal to buy Flipkart for $16 billion". Livemint. Retrieved 12 November 2018.
- Iyengar, Rishi. "Setback for Walmart: Flipkart CEO resigns after misconduct investigation". CNN. Retrieved 2018-11-21.
- "Binny Bansal resigns from Flipkart on charges of 'personal misconduct': A case of opportunism on Walmart's part?". Firstpost. Retrieved 2018-11-21.
- Verma, Shrutika. "Inside Flipkart's complex structure". livemint.com. Retrieved 28 February 2016.
- Archana Rai (30 June 2010). "Flipkart: Country's largest online bookstore". The Economic Times. Retrieved 19 August 2010.
- "How much did Flipkart raise through Accel funding in Oct 2009?". Quora. Retrieved 5 October 2013.
- Sengupta, Snigdha. "Is Accel Eyeing a 25X Partial Exit From Flipkart? : STARTUPCENTRAL". Startupcentral.in. Retrieved 5 October 2013.
- Sinha. "Accel India Invests in Flipkart". pluggd.in. Retrieved 25 August 2011.
- "Flipkart Raises $150Mn From Accel Partners, Tiger Global". 31 January 2012. Retrieved 5 May 2012.
- Sudipta Datta; Suman Tarafdar (7 February 2010). "A Tale of Two Book Fairs". The Financial Express. Retrieved 19 August 2010.
- "Inlogistics: India's first private train cargo operator". CNBC-TV18. 18 March 2010. Retrieved 19 August 2010.
- Jayadevan PK. "Flipkart Raises Fresh $200 mn from Existing Investors Tiger global, Naspers & Others". NextBigWhat.
- "Cash on delivery". Business Standard. 19 July 2010. Retrieved 19 August 2010.
- Dua, Aarti (28 February 2010). "A winning chapter". The Daily Telegraph. Calcutta, India. Retrieved 19 August 2010.
- "Bibliofile:A Garage Takes Off". Outlook. 22 March 2010. Retrieved 19 August 2010.
- "Flipkart may launch online marketplace on its website". Business Standard. Retrieved 23 July 2013.
- "Flipkart India Reports Loss of Rs. 281.7 Crore". Hindustan Times – via Highbeam (subscription required). 19 December 2013. Archived from the original on 29 March 2015. Retrieved 31 January 2015.
- "Flipkart raises $160 mn in latest funding drive". Moneycontrol.com. Retrieved 18 February 2015.
- "Flipkart raises $160M more from Morgan Stanley, Vulcan Capital, Tiger Global, others". VCCIRCLE.
- Vikas SN (9 October 2013). "Flipkart Raises $160M From Dragoneer Investment, Morgan Stanley Investment & Others". MediaNama. Retrieved 25 October 2013.
- "Flipkart valued at roughly `9,900 crore, says MIH India". Livemint. 26 November 2013. Retrieved 27 November 2013.
- Rajat Agrawal. "Flipkart raises $210 million in financing round led by DST Global". BGR.in. Retrieved 18 February 2015.
- Ankit Pandey. "Etailer Flipkart in talks to raise $500 mn for likely US listing next year; GIC & T Rowe Price keen on investing". The Economic Times. Retrieved 18 February 2015.
- "Flipkart raises $1 billion from investors". Indiasnaps.com. Retrieved 18 February 2015.
- Dhanya Ann Thoppil. "India's Flipkart Raises $1 Billion in Fresh Funding". The Wall Street Journal. Retrieved 18 February 2015.
- "Flipkart now has market cap of $11 billion". Business Standard. 23 December 2014. Retrieved 18 February 2015.
- Flipkart files application to become public, raises 700 million dollars. The Times of India. Retrieved 20 December 2014.
- Thoppil, Dhanya Ann (19 May 2015). "Flipkart Valued at $15 Billion After Latest Funding". The Wall Street Journal.
- "August roundup: top 5 Indian startups and their investments". Hot Topics. Retrieved 2 November 2015.
- Russell, Jon. "Flipkart raises $1.4 billion from eBay, Microsoft and Tencent at an $11.6 billion valuation". TechCrunch. Retrieved 10 April 2017.
- "SoftBank Vision Fund Invests a Record $2.5 Billion in Flipkart". TechStory. 10 August 2017. Retrieved 10 August 2017.
- Khatri, Bhumika (19 September 2018). "Ahead Of Festive Season Sale, Flipkart Infuses Marketplace Arm With $457.7 Mn". Inc42 Media.
- ET Bureau. "Enforcement Directorate to probe Flipkart". The Times of India.
- "Flipkart under ED scanner". The Hindu. Chennai, India. 28 November 2012.
- "Flipkart office was raided by Enforcement Directorate on Nov 30th? [Updated]". NextBigWhat. Retrieved 28 February 2016.
- "Flipkart case: ED finds FEMA violation, Rs 1,400 cr fine likely". The Indian Express. 20 August 2014. Retrieved 28 February 2016.
- "Ecommerce companies like Flipkart, Amazon violated FDI Norms: Delhi High Court". timesofindia-economictimes. Retrieved 28 February 2016.
- Mittal, Priyanka. "Delhi high court asks RBI to submit latest circular on FDI policy". livemint.com/. Retrieved 28 February 2016.
- "Marketplace model of online retailers not under India's FDI policy: DIPP". International Business Times. Retrieved 28 February 2016.
- www.ETRetail.com. "Action against Snapdeal, Amazon.com, Flipkart for selling medicines without licence | ET Retail". ETRetail.com. Retrieved 28 February 2016.
- "Flipkart Launches Its Own Home Appliances, Personal Healthcare Brand". NDTV Gadgets360.com. Retrieved 11 May 2018.
- "Flipkart Billion Capture+ Smartphone Launched; Price Starts at Rs. 10,999". NDTV Gadgets360.com. Retrieved 11 November 2017.
- "Flipkart SmartBuy Launched, Offers Self-Branded Chargers and Micro-USB Cables at Low Prices". NDTV Gadgets360.com. Retrieved 15 December 2017.
- Bailay, Rasul (2018). "Flipkart can't use 'MarQ' till February 5". The Economic Times. Retrieved 11 May 2018.
- "Flipkart delivery boy molests maid in Hyderabad". Deccan Chronicle. 14 December 2014. Retrieved 15 December 2014.
- "Women's safety: E-commerce companies need to do more to ensure quality of offline workforce". The Economic Times. 14 December 2014. Retrieved 15 December 2014.
- Anand, Shambhavi; Malviya, Sagar (2014-10-08). "Future Group's Kishore Biyani, vendors accuse Flipkart of undercutting to destroy competition". The Economic Times. Retrieved 2019-02-05.
- "Future Group's Kishore Biyani, vendors accuse Flipkart of undercutting to destroy competition". The Economic Times. 8 October 2014. Retrieved 18 February 2015.
- "Centre to look into complaints against Flipkart sale". Business Line. 8 October 2014. Retrieved 18 February 2015.
- "Big Billion Day sale cost Flipkart big; govt takes notice". Business Standard. 9 October 2014. Retrieved 18 February 2015.
- "Flipkart Pulls Out of Airtel Deal Amid Backlash Over Net Neutrality". NDTV.com. Retrieved 2019-02-05.
- "Logistics staff go on strike, Flipkart, Myntra in a fix". The Indian Express. 2 August 2015. Retrieved 9 July 2018.
- "Flipkart Delivery Man Murdered For ₹12,000 Cellphone In Bengaluru". HuffPost India. 15 December 2016. Retrieved 9 July 2018.
- Mitter, Sohini. "A month after delivery boy's murder, Flipkart launches new SOS feature". Mashable. Retrieved 9 July 2018.
- Rebecca Menezes (25 November 2016). "Seller Interview – "We quit Flipkart 3 times due to missing products, order cancellations" Online seller Ravi Chopra shares why quitting Flipkart was needed".
- "ET Awards 2012–13: How IIT-alumnus Sachin Bansal built Flipkart into a big online brand". The Economic Times. Retrieved 26 September 2013.
- "Forbes India rich list: Mukesh Ambani tops for 9th year, Flipkart's Bansals debut at 86th slot". Firstpost. 24 September 2015. Retrieved 24 September 2015.
- TIME 100 Titans – Binny Bansal and Sachin Bansal, Time, 21. April 2016