Amazon Advertising

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Sponsored ads

Sponsored ads are self-serve solutions available to registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies. To start creating sponsored ads, choose one of the following options:

I have a Seller Central account
I have a Vendor Central account
I have an Advantage Central account
I have a KDP account (after signing in, click Promote and Advertise next to a KDP title)
I am a vendor agent
I don’t have any of the above accounts

Display ads, video ads, and Amazon DSP

Display ads, video ads, and ads run through Amazon DSP (formerly Amazon Advertising Platform) are managed with an Amazon Advertising consultant. Contact us to get started.

Stores

To create a Store, you must be an Amazon seller, vendor, or vendor agent.

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