LMA Vancouver Chapter Spring Newsletter

2016 President's message - Elizabeth Reymundo
Welcome to the first 2016 LMA Vancouver Chapter newsletter! Under the leadership of our Past Presidents, we have made significant progress on our objective to educate, elevate and inspire legal marketers in Vancouver. I am honoured to be leading the Chapter as President this year working together with members of our Board of Directors.  
I would like to formally welcome our new and continuing members as well as our roster of supportive sponsors.
My commitment this year is to foster engagement in our Chapter, set the tone for our association, and continue to drive positive change. Achieving engagement means having a culture where everyone feels welcome, included and supported.
One of the ways we are increasing engagement is through communication. This newsletter will share news and content that are relevant to you as a marketing professional on a quarterly basis. We encourage you to share your stories and express your thoughts! Our website continues to be a dynamic repository of useful material and a place where you can find information on our upcoming events, our Mentorship Programjob postings, as well as contact information for each member of our Board; please feel free to reach out to any of us if you have any questions or concerns.
We will also continue to be engaged with our strategic partners in the community, including BCIT and the BCLMA.
This month, I will be in Austin, Texas as the Vancouver Chapter's representative at the LMA Annual Conference.  In addition to the promising sessions, I will be attending the Chapter Presidents' meeting to discuss the LMA Regionalization structure.
It's going to be an exciting 2016 and I hope to see many of you at our upcoming events!

Meet your 2016 LMA Vancouver Board!


2016 saw the election of 5 new members to the LMA Board:

  • Chloe Thomas, McCarthy Tetrault, Programming Co-Chair;
  • Tiffany Hoos, Cushman & Wakefield, Programming Co-Chair;
  • Claire Walker, Stikeman Elliott, Secretary;
  • Pia Huynh, Business in Vancouver, Sponsorship Chair; 
  • Alison Stapleton, Gowling WLG, Communications Chair.

They joined existing Board Members:

  • Elizabeth Reymundo, Gowling WLG, President;
  • Christopher Bailey, McMillan, President-Elect;
  • Priscilla Martindale, Immediate Past President;
  • Lynn Foley, fSquared Marketing, Treasurer;
  • Hans Chang, McMillan, Membership Chair;
  • Paula La Brie, Access Pro Bono, Technology Chair.
LMA Vancouver Board 2016  
Front row: Priscilla Martindale and Elizabeth Reymundo
Second row: Chloe Thomas, Tiffany Hoos, Claire Walker and Hans Chang
Third row: Paula LaBrie and Alison Stapleton
Fourth row: Christopher Bailey, Pia Huynh and Lynn Foley 

Marketplace moves
  • Tiffany Hoos has moved from Bull Housser & Tupper to Cushman & Wakefield as a Marketing Associate.
  • Tammey George has joined Alexander Holburn Beaudin + Lang as Business Development Manager.
  • Sarah Kuchka has joined Singleton Urquhart as Marketing and Business Development Manager
  • Irina Kovalchuk has joined BLG as Senior CRM Data Specialist.

Please let us know of any new hires or other changes at your firm for future editions! 

Industry News
Breaking: 'Magic Circle' UK firm considering Vancouver for legal staffing hub
Freshfields Bruckhaus Deringer, a leading UK law firm, is considering opening a legal services hub in Vancouver. According to reports, the firm is looking to expand its legal services facilities to time zones that would provide coverage for 24/7 client service. Read more here.


French-headquartered law firm opens its doors in Vancouver

Earlier this year, DS Avocats, a Paris-based law firm with almost 300 lawyers practicing across 22 cities worldwide, opened in Vancouver. The firm has other Canadian offices in Montreal, Quebec City and Toronto.


Legal Trends 2016
Each year, the team at fSquared Marketing requests predictions from industry experts representing publications and sites such as Chambers, Lexology and ContactEase to produce a Legal Marketing Trends report.
You can find this year's report here.
We'd love to hear your thoughts on these predictions - do they tally with what you've experienced so far in 2016? Have you noticed any trends you might add?


A new international law firm
On February 22, the law firms of Gowlings (Canada) and Wragge Lawrence Graham & Co (WLG, headquartered in the UK), combined to form Gowling WLG. The new firm has more than 1,400 legal professionals in 18 cities worldwide. This combination is the first of its kind to be co-led by a Canadian firm. Find out more about Gowling WLG here.


Programming Update


LMA International Conference Debrief
Each year, following the LMA International Conference, members of the LMA Vancouver Chapter who attended the conference  share their key learnings with members of our local chapter.
Join us for this year's event on Wednesday, April 27th from 11:45am - 1:30pm. Invitation with location details to follow. This event is free and only open to LMA members.
  • Elizabeth Reymundo, Chapter President, Gowling WLG
  • Claire Walker, Chapter Secretary, Stikeman Elliott LLP
  • Hans Chang, Membership Chair, McMillan
  • Kimberlee Pascoe, Account Manager, Lexpert, Canadian Lawyer/Law Times
Digital Marketing Seminar
Stay tuned over the coming weeks for details of an upcoming seminar on Digital Marketing.

Event review: Growing Your Firm with Marketing Automation, Inbound Marketing and Content Strategy
On February 2nd, we held our first educational event of 2016.
We were lucky to secure Randall Craig, a web strategist based in Toronto, to present to us on 'Growing Your Firm with Marketing Automation, Inbound Marketing and Content Strategy'.
Randall's presentation gave interesting insights into how technology can be used strategically for lead generation.  To find out more about Randall and his team, visit their website

Vancouver venues
Looking for an event venue? Look no further - check out the  listings below for inspiration!
Do you have a funky favourite to share? Let us know!

Get involved!

This is your newsletter, and we welcome your input to help make it compelling! If you have suggestions for items you'd like to see in future editions - let us know!


To get us started - you'll have noticed the banner image we've chosen, capturing the beauty of Vancouver's skyline. Do you have a picture you'd like to see featured? Send it to us!

Thank you to our sponsors!

Gold Sponsors


Bronze Sponsor


Event Sponsors

Summerhill Global Marketing Limited Optinet Systems Inc.


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