Bloomingdale’s Teams With Universal Music Group and Bravado for Major Retail Promotion

Coinciding with the Grammy Awards returning to New York on Jan. 28, Bloomingdale’s is partnering with Universal Music Group and Bravado, its global merchandise and brand management company, to present Music is Universal, a tour-inspired retail experience. It will be unveiled on Jan. 10 at Bloomingdale’s 59th Street flagship, SoHo and Beverly Center stores and bloomingdales.com.

Music Is Universal, a campaign in partnership with American Airlines, will feature exclusive women’s, men’s and children’s merchandise and artist collections, limited-edition product, in-store activations and a host of events throughout the month.