lichess.org Competitive Analysis, Marketing Mix and Traffic
Estimated Metrics
What are Estimated Site Metrics?
Not all websites implement our on-site analytics and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking.
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Overview
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- Keyword research
- Competitive analysis
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- Audience analysis
- Website traffic statistics
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Keyword opportunities breakdown
Keyword Opportunities Breakdown
These are customized keyword recommendations this site could target to drive more traffic.
Keyword GapsKeywords driving traffic to competitors, but not to this site.Easy-to-Rank KeywordsPopular keywords within this site's competitive power.Buyer KeywordsKeywords that show a high purchase intent.Optimization OpportunitiesVery popular keywords already driving some traffic to this site.
Keyword Opportunities Breakdown
These are customized keyword recommendations this site could target to drive more traffic.
Keyword Opportunities Breakdown
These are customized keyword recommendations this site could target to drive more traffic.Top Keywords by traffic
Top Keywords by Traffic
Top organic keywords that are driving traffic to this site.
Top Keywords by Traffic
Top organic keywords that are driving traffic to this site.
Top Keywords by Traffic
Top organic keywords that are driving traffic to this site.
Search Traffic
The percentage of organic search referrals to this site that come from this keyword.
Organic Share of Voice
The percentage of all searches for this keyword that sent traffic to this website.
Comparison metrics
Comparison Metrics
These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.
Comparison Metrics
These metrics show how this site compares to its competitors. The competitors list can be found next to the search input field above.
Search Traffic
The percentage of organic search referrals to this site.
Competitor Average
The average search traffic percentage for this site's competitors.
The competitors list can be found next to the search input field above.
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Competitor Average
The average bounce rate for this site's competitors.
The competitors list can be found next to
the search input field above.
Total Sites Linking In
Sites that link to this site, recalculated weekly.
Competitor Average
The average number of sites linking to this site's competitors.
The competitors list can be found next to the search input field above.
Search Traffic
Search Traffic
The percentage of organic search referrals to this site.
Search Traffic
The percentage of organic search referrals to this site.
Competitor Average
The average search traffic percentage for this site's competitors.
The competitors list can be found next to the search input field above.
Bounce rate
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Competitor Average
The average bounce rate for this site's competitors.
The competitors list can be found next to
the search input field above.
Sites Linking In
Total Sites Linking In
Sites that link to this site, recalculated weekly.
Calculating Sites Linking In
Total Sites Linking In
Sites that link to this site, recalculated weekly.
Calculating Sites Linking In
Competitor Average
The average number of sites linking to this site's competitors.
The competitors list can be found next to the search input field above.
Similar Sites by Audience Overlap
Similar Sites by Audience Overlap
Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
How to use similar sites
Similar Sites by Audience Overlap
Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
How to use similar sitesSite’s Overlap Score
A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.A site with a higher score shows higher audience overlap than a site with lower score.
Site’s Overlap Score
A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
A site with a higher score shows higher audience overlap than a site with lower score.
Alexa rank 90 day trend
Alexa Rank 90 Day Trend
Alexa Rank is an estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
This chart shows the Alexa Rank trend for this site over a trailing 90 day period.
Alexa Rank 90 Day Trend
Alexa Rank is an estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
This chart shows the Alexa Rank trend for this site over a trailing 90 day period.
Alexa Rank 90 Day Trend
Alexa Rank is an estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
This chart shows the Alexa Rank trend for this site over a trailing 90 day period.
Daily Time on Site
Average time in minutes and seconds that a visitor spends on this site each day.
Keyword Opportunities
Drive More Traffic
Improve results from search and content marketing. Use Alexa's keyword research tools to:
- Find gaps in your keyword strategy
- Identify high-value, buyer keywords
- Uncover competitors' top keywords
- Identify and compete against the top sites in your industry
Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools.
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Keyword Gaps
Keyword Gaps
This site is not gaining any traffic from these keywords.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Avg Traffic to Competitors
An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
The score ranges from 1 (least traffic) to 100 (most traffic).
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Keyword Gaps
This site is not gaining any traffic from these keywords.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Avg Traffic to Competitors
An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
The score ranges from 1 (least traffic) to 100 (most traffic).
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Easy to Rank Keywords
Easy-to-Rank Keywords
This site does not rank for these popular keywords, but they could if they wanted to.
Relevance to this Site
An estimate of how relevant a keyword is to this site.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Easy-to-Rank Keywords
This site does not rank for these popular keywords, but they could if they wanted to.
Relevance to this Site
An estimate of how relevant a keyword is to this site.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Buyer Keywords
Buyer Keywords
These keywords include certain phrases commonly associated with purchases.
Avg Traffic to Competitors
An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
The score ranges from 1 (least traffic) to 100 (most traffic).
Organic Competition
An estimate of how difficult it is to rank highly for this keyword in organic search.
The score ranges from 1 (least competition) to 100 (most competition).
Buyer Keywords
These keywords include certain phrases commonly associated with purchases.
Avg Traffic to Competitors
An estimate of the traffic that competitors are getting for this keyword.
The score is based on the popularity of the keyword, and how well competitors rank for it.
The score ranges from 1 (least traffic) to 100 (most traffic).
Organic Competition
An estimate of how difficult it is to rank highly for this keyword in organic search.
The score ranges from 1 (least competition) to 100 (most competition).
Optimization Opportunities
Optimization Opportunities
Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Organic Share of Voice
The percentage of all searches for this keyword that sent traffic to this website
Optimization Opportunities
Growing traffic for these popular keywords may be easier than trying to rank for brand new keywords.
Search Popularity
An estimate of how frequently this keyword is searched across all search engines.
The score ranges from 1 (least popular) to 100 (most popular).
Organic Share of Voice
The percentage of all searches for this keyword that sent traffic to this website
How to Analyze Competitor Keywords
A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.
Competitive Analysis
Outperform The Competition
Benchmark and track your performance relative to your competitors. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
Get a free trial of our Advanced Plan for unlimited access to:
Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.
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Traffic Sources
Referral Sites
Sites by Referrals
Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet.
About Sites Linking InSites
# Referral Sites
Also referred to as 'Sites Linking In', this is the number of sites linking to lichess.org that Alexa's web crawl has found.
About Sites Linking InTop Keywords
Traffic
Search Traffic
The percentage of organic search referrals to this site that come from this keyword.
Voice
Organic Share of Voice
The percentage of all searches for this keyword that sent traffic to this website
- lichess.org
- chess.com
- chess24.com
- chessbase.com
- chessgames.com
E-Book: Maximize Your Brand’s Competitive Potential
Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same?
Audience
Understand Your Audience
Alexa's audience analysis tools help you discover new ways to reach your target audience.
Understand:
- What topics your audience cares about
- What sites they visit most
- What keywords they're searching for to reach your site and competing sites
- What they search for when they're ready to make a purchase
Sign up for a free trial of our Advanced Plan for access to audience insights and all of our tools.
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Audience Overlap
Similar sites that share the same visitors and/or search keywords with this site.
Site’s Overlap Score
A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
A site with a higher score shows higher audience overlap than a site with lower score.
Site’s Overlap Score
A relative level of audience overlap between this site and similar sites. Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
A site with a higher score shows higher audience overlap than a site with lower score.
Alexa Rank
An estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Updated Daily.
Sign up for all Similar Sites
Site's Audience Interests
Categories of interest shared by this site's audience.
visits sites in this
category.
compared to all internet users.
visits sites in this
category.
compared to all internet users.
The Importance of Targeting in Marketing
Vague and generic messages are far less likely to resonate with audiences than specific, direct communication
Traffic Statistics
Traffic and Performance
Measure your site's popularity with Alexa's traffic analysis tools. Sign up for one of our pro plans to certify your site and access:
- Sites Linking In
- Site Traffic Data
- Unique Visitor Data
- All Traffic Sources
- All Visitors by Country
- All Country Alexa Ranks
- Site Keywords
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Estimated Metrics
Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.
About estimated metricsAlexa Rank
# 1,334
In global internet traffic and engagement over the past 90 days
#
#1,334
- 🇺🇸 United States #1,097
- 🇬🇧 United Kingdom #542
- 🇩🇪 Germany #930
- Sign up for all National Ranks
#
Estimated Metrics
Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.
About estimated metricsUnique Visitors
All visitors to this site in the past 30 days
- 🇺🇸 United States
- 🇬🇧 United Kingdom
- 🇨🇦 Canada
- 🇩🇪 Germany
- 🇪🇸 Spain
- 🇫🇷 France
Visits per Visitor
Pageviews per Visit
Pageviews per Visitor
Estimated Metrics
Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.
About estimated metricsAudience Geography
All visitors to this site in the past 30 days
-
🇺🇸 United States24.2%
-
🇬🇧 United Kingdom7.1%
-
🇩🇪 Germany5.6%
Estimated Metrics
Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases.
About estimated metricsSite Metrics
All visitors to this site
Engagement
11.4 4.13%
Daily Pageviews per Visitor
26:51 6%
Daily Time on Site
Daily Time on Site
Average time in minutes and seconds that a visitor spends on this site each day.
18.1% 1%
Bounce rate
Bounce rate
Percentage of visits to the site that consist of a single pageview.
Traffic Sources
Search Traffic %
The percentage of traffic that comes from both organic and paid search.
Site Flow
Visited just before
Sites that people visited immediately before this one.
11.4% youtube.com
10.8% yandex.ru
6.19% google.com
6.09% vk.com
3.86% facebook.com
Visited right after
Sites that people visited immediately after this one.
12.8% youtube.com
10.7% yandex.ru
7.83% google.com
6.83% vk.com
4.36% facebook.com
Total Sites Linking In
Sites that link to this site, recalculated weekly.
Calculating Sites Linking InAdditional Marketing Tools
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