African Affluent at the forefront of adopting new media technologies
September 20 - Would you like to find out more about the media usage and consumption...
The African middle class are thriving, and with that brings new opportunities. But who...
Ipsos Update
News from the Ipsos Foundation and SINCE in Uganda.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights.
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
RT @Ipsos: Ipsos has 5 values expressing our DNA and giving a sense of our culture. They should inspire all our employees as we explore the…