Using Social Media Profiles for ORM

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

No The TSA Really Didn’t Take Your Baby

Late last week as we where all recovering from balloon boy, another minor kefuffle percolated to the top involving a mother and her child being separated during a TSA checkpoint screening. This story provides some interesting insight from a reputation management and social media perspective, so I’d like to delve a little deeper.

Online Reputation Management and the “Spaghetti Method”

Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.