The economy is in a rut because of Big Risk – beyond just the subprime housing market. First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising – WPP et al.
Foreign Languages As A Competitive Differentiator
Post Updated: February 28, 2018 - By
A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]
When To Pay Top Dollar for Copy
Post Updated: February 7, 2018 - By
It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]
No More Link Begging: 4 Engagement Methods for Content-Based Link Building
Post Updated: February 5, 2018 - By
Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Link begging typically ignores the original context of the link, as well as the probable motivation of the linker. Not only that, it’s potentially destructive to an organization’s industry relationships and the link … [Continue reading No More Link Begging: 4 Engagement Methods for Content-Based Link Building]
Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators
Post Updated: January 15, 2018 - By
The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in … [Continue reading Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators]
7 Tips To Make Training Your Web Team Merry
Post Updated: December 21, 2017 - By
Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.
KISS SEO – Keep it Simple Stupid
Post Updated: December 20, 2017 - By
The following is a Guest Post from Michael Martin. When performing SEO its best to first implement the KISS strategy, Keep It Simple S….. Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links. KISS SEO would include, but not limited to: Unique TITLE tag for each … [Continue reading KISS SEO – Keep it Simple Stupid]
10 Commandments of Affiliate Web Design
Post Updated: December 15, 2017 - By
This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique because it’s purpose is to generate conversions – in contrast to providing an outlet … [Continue reading 10 Commandments of Affiliate Web Design]
Outsourcing Content Creation Vs. Hiring in House
Post Updated: December 11, 2017 - By
One of the first considerations for a web site owner is how to get the content you need at fair prices. Most serious web site developers have little to no time to create the most important aspect of a web site – the content. Outsourcing content creation to a company has many advantages. However, hiring in house writers can give … [Continue reading Outsourcing Content Creation Vs. Hiring in House]
SEO Haters: Misconceptions and Misinformation
Post Updated: December 10, 2017 - By
The following is a Guest Post from Melanie Nathan. There is a harsh wind blowing through our industry. We all feel it. and if we don’t, perhaps we’ve got our heads in the sand. The truth is SEOs are, for the most part, loathed. As a transparent and somewhat public SEO I personally receive at least one piece of hate … [Continue reading SEO Haters: Misconceptions and Misinformation]
How To Add Thesis Teasers To A Static Homepage
Post Updated: December 8, 2017 - By
So you’ve got Thesis for your WordPress site (and if you haven’t got Thesis yet go and check out Michael’s excellent Thesis review to find out why you should) and you want to use a static homepage to give your visitors a consistent experience when they visit your site. The problem is that you really like the look of Thesis’ … [Continue reading How To Add Thesis Teasers To A Static Homepage]
Are You in Violation of Google’s Double Serving Policy? You Just Might Be!
Post Updated: November 26, 2017 - By
The following is a Guest Post from Amber Benedict. A client of mine emailed me in a panic, saying two of their affiliate PPC sites have been “tagged” by Google Adwords for violation of the Google double serving policy. “Tagged” meaning that Google is planning to take down my clients’ paid ads for violation of the policy. The Google double … [Continue reading Are You in Violation of Google’s Double Serving Policy? You Just Might Be!]
Repeat Business: There’s More of You to Love
Post Updated: November 25, 2017 - By
Are you familiar with the following concept? It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one. Which one would you rather have? Sell 50 items to 5 people or 50 items to 50 people. When you are designing and tweaking your marketing campaigns, be sure to include your … [Continue reading Repeat Business: There’s More of You to Love]
Outrank Your Competition By Taking One More Step
Post Updated: November 24, 2017 - By
I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone. There are two niches that I hold the top 5 spots for, and it’s exciting. Let me give you a … [Continue reading Outrank Your Competition By Taking One More Step]
Five Search Queries to Find Sponsorship Link Opportunities
Post Updated: November 22, 2017 - By
And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).
Your Facebook Fan Page – 5 Ways to Make the Most of It
Post Updated: November 16, 2017 - By
If your business targets consumers, do you already have a Facebook fan page? If not, why? With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business. Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]
Google FINALLY Admits That GWO Could F*** Up Your Rankings
Post Updated: November 15, 2017 - By
Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****.
Singing In The Rain
Post Updated: November 12, 2017 - By
or “How To Be Creative In 4 Steps” Ever pay attention to the affiliate network ads that pervade the blogs-on-blogging-and-marketing blogosphere? If you have, then you know that they’re all interchangeable. Every network promises you “better payouts and unique offers.”
Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs
Post Updated: November 11, 2017 - By
I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]
Blogher, Pro-Woman or Anti-Man?
Post Updated: November 10, 2017 - By
The following is a Guest Post from Brandy Eddings. Last school year while at recess my daughter approached a group of boys playing kickball. She asked if she could join, the boy holding the ball told her “only boys can play”. My daughter’s response was “then why are they letting you play” she grabbed the ball and ran onto the … [Continue reading Blogher, Pro-Woman or Anti-Man?]
