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Small Business Heroes

How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls
Small Business Heroes

How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls

As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take.
Jon Robinson | 6 min read
How 'Clock-Changer' Employees Can Help Increase Your Bottom Line

How 'Clock-Changer' Employees Can Help Increase Your Bottom Line

You know that task that no one has ever bothered with? A clock-changer is the one person who steps up.
Jeffrey Hayzlett | 8 min read
How Image Recognition Is Going to Improve Your Social Media Ads

How Image Recognition Is Going to Improve Your Social Media Ads

The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers.
Syed Balkhi | 5 min read
5 Ways That Major Companies Invigorate Their Meetings

5 Ways That Major Companies Invigorate Their Meetings

Company meetings are at the core of a well-run business. Make yours as effective as possible.
Thomas Smale | 5 min read
She Was Told 'No' 100 Times. Now This 31-Year-Old Female Founder Runs a $1 Billion Business.

She Was Told 'No' 100 Times. Now This 31-Year-Old Female Founder Runs a $1 Billion Business.

Melanie Perkins, the co-founder and CEO of popular design platform Canva, and her team are constantly chasing big goals.
Nina Zipkin | 11 min read

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Cashing Out: What Every Entrepreneur Should Know Before Selling a Business
Small Business Heroes

Cashing Out: What Every Entrepreneur Should Know Before Selling a Business

When the allure of selling your startup becomes too hard to resist, a business broker can be your ace in the hole.
James Moran | 5 min read
The 3 Reasons Why Most Startups Never Reach 7 Figures Per Year
Small Business Heroes

The 3 Reasons Why Most Startups Never Reach 7 Figures Per Year

A/B testing, company agility and a focus on the little wins with compounding results are the secrets to realizing your dream.
Troy Osinoff and Michael Lisovetsky | 6 min read
An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees
Small Business Heroes

An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees

The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.
Stephen J. Bronner | 5 min read
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Small Business Heroes

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Mark Stiving | 4 min read
This Woman Entrepreneur Liquidated Her 401(k) to Co-Found Her Company. Now, It's Bringing in $100 Million.

This Woman Entrepreneur Liquidated Her 401(k) to Co-Found Her Company. Now, It's Bringing in $100 Million.

Trina Spear co-founded FIGS to reinvent scrubs for medical professionals. Here's how she did it.
Hayden Field | 7 min read
A Public-Private Partnership Could Be Key to Your Startup's Survival
Small Business Heroes

A Public-Private Partnership Could Be Key to Your Startup's Survival

Funding from public-private partnerships is there for the taking -- but it often focuses on startup launches rather than startup sustainability.
Jeff Mazur | 7 min read
How Sarah Pendrick Is Empowering the Next Generation of Women Entrepreneurs
Small Business Heroes

How Sarah Pendrick Is Empowering the Next Generation of Women Entrepreneurs

The Founder of GirlTalk discusses her early beginnings and her commitment to inspiring women entrepreneurs.
Terry Rice | 4 min read
How to Steer Clear of Gimmicks When You're Strategizing Your Prototype
Small Business Heroes

How to Steer Clear of Gimmicks When You're Strategizing Your Prototype

Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.
Marc Fischer | 5 min read
12 Ways to Make More Money Through LinkedIn
Small Business Heroes

12 Ways to Make More Money Through LinkedIn

It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
Ted Prodromou | 6 min read
How to Come Up With Startup Business Ideas in the Digital Era
Small Business Heroes

How to Come Up With Startup Business Ideas in the Digital Era

Your idea doesn't have to be completely original, just better than what's available already.
John Boitnott | 5 min read