Board of Directors

The Board of Directors of Visit Loudoun is responsible for the programmatic and fiscal integrity of the organization. They elect, evaluate, and counsel the Chair, Vice Chair, Secretary, and Treasurer; provide planning and guidance for the work of the organization; approve its policies; assist in securing the financial resources required to sustain and increase tourism programs; and share responsibility for effective recruiting and retention programs.

Visit Loudoun Board Members are recruited through a deliberate process to develop strong leadership for policy guidance for Visit Loudoun. The board members represent large and small tourism related businesses from all sectors of the tourism industry as well as marketing and other professional fields. Tourism is a county-wide program and the board member are also selected with consideration of the different geographies within Loudoun and its towns.Visit Loudoun partners elect board members during their annual meeting each year after a thorough nomination process has been completed. The board members are elected to a three year term.

Board meetings are held at 3:30 pm on the 4th Wednesday of every month (3rd Wednesday of November & December) at Visit Loudoun's offices. All board meetings are open to the public.


The Visit Loudoun Board of Directors is a working organization and has standing in special committees made up of Visit Loudoun board members, Visit Loudoun partners, and other qualified individuals that do the board's work between meetings. Committee activities include, but are not limited to, conducting research and investigations, and evaluating board issues. Each committee reports their findings and recommendations at board meetings for refinement and decision-making by the board in its entirety. Visit Loudoun committees include:

  • Executive
  • Annual Meeting & Tourism Awards
  • Tourism Marketing Leverage Fund Review
  • Weddings Advisory

Executive Committee meetings are held at 8:00 am on the 2nd Tuesday of every month at Visit Loudoun's offices. All committee meeting are open to the public.

2018-2019 Board of Directors


Chair: Jordan Harris - General Manager, Tarara Winery

Vice Chair: Anna Gebert - Consultant

Treasurer: Tony Stafford - Owner, Ford's Fish Shack

Secretary: Geoff Lawson - Vice President & General Manager, National Conference Center


Nicholas Bagg - Director, Chief of Staff, Brand Strategy, Verizon / Oath

Chris Burns - President, Old Ox Brewery

Paul Cerula - Principal, Global Periscope LLC

Christoper Coles - General Manager, Washington Dulles Airport Marriott

Reggie Cooper - General Manager, Salamander Resort & Spa

Tom Gates - Vice President Regional Director of Operations, B.F. Saul Hospitality Group

Bruce Gemmill - Senior Vice President & Chief Marketing Officer, Main Street Bank

Laura George - Director of Sales, Homewood Suites Leesburg

Kristin Gibson - Sr. Vice President Venue Sourcing & Industry Relations, SPARGO, Inc.

Shye Gilad - President & CEO, ProJet Aviation

Robert Lazaro Jr. - Executive Director , Nova Regional Commission

Amy Marasco - Owner, Fieldstone Farm Bed & Breakfast

Melanie Mathewes - Director of Development, Shenandoah University

Jason Miller - Co-Owner, The Wine Kitchen

Joel Paige - General Manager, Lansdowne Resort & Spa

Maggie Parker - VP Communications & Community Outreach, Comstock Partners, LLC

Mike Peverill - President & CEO, Pev's Paintball

Jim Ruedinger - Vice President Southeast, Hostelling International USA

Santosh Tiptur - Owner & Chef, The Conche

Ex Officio Members

Jamie Goucher - Business & Economic Development Director, Town of Middleburg

Russell C. Seymour - Director of Economic Development, Town of Leesburg

Caleb Weitz - Chief of Staff, Loudoun County

Grafton deButts - Director of Membership & Brand Strategy, Loudoun County Chamber of Commerce

Emily Miller - Board Chair, Visit Loudoun Foundation 

Aimee Hinkle - Loudoun Wineries Assoc. Board of Directors / Owner, The Vineyards & Winery at Lost Creek

Robert Pollard - Chair, Loudoun County Heritage Commission