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Reserve Bank of India's
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Raju

Financial Inclusion and Education are two important elements in the Reserve Bank of India's developmental role. Towards this, it has created critical volume of literature and has uploaded on its website in 13 languages for banks and other stakeholders to download and use. The aim of this initiative is to create awareness about financial products and services, good financial practices, going digital and consumer protection.

The Financial Literacy Week is an initiative by RBI to promote awareness on key topics every year through a focused campaign.

Financial Literacy Week 2019 will be observed from June 3-7 on the theme of “Farmers” and how they benefit by being a part of the formal banking system. The messages disseminated during the week will focus on Responsible Borrowing & Agricultural Finance. The promotional material for the Financial Literacy Week has been uploaded in the Downloads tab under the heading "Financial Literacy Week 2019"

The booklet FAME (Financial Awareness Messages) provides basic financial literacy messages for the information of general public. It contains eleven institution/product neutral financial awareness messages, such as, documents to be submitted while opening a bank account (KYC), importance of budgeting, saving and responsible borrowing, maintaining a good credit score by repaying loans on time, banking at doorstep or at vicinity, knowing how to lodge complaints at the bank and the Banking Ombudsman, usage of electronic remittances, investing money only in registered entities, etc.

The RBI has developed tailored financial literacy content for five target groups' viz. Farmers, Small entrepreneurs, School children, Self Help Groups and Senior Citizens that can be used by the trainers in financial literacy programmes.

Audio visuals have been designed for the benefit of general public on topics relating to Financial Literacy. These Audio visuals are on "Basic Financial Literacy", "Unified Payments Interface" and "Going Digital".

UPI_Ad USSD_AdTwo posters - UPI (Unified Payment Interface) and *99# (Unstructured Supplementary Service Data) - explained these new concepts in digital payments space.




Raju MoneyKumarAdEarlier, the Reserve Bank had published a series of pictorial booklets. Under the 'Raju' title, it created literature on the habit of savings and banking concepts. The 'Money Kumar' series simultaneously explained the role and functions of the Reserve Bank.



All this is available in 13 regional Indian languages and can be easily downloaded at 'Downloads' tab.MoneyKumar

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