The Radio Station: Broadcast, Satellite and InternetThis book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station. |
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Contents
Radio Advertising Bureaus RAB Radio Research Glossary | |
Promotion | |
Who Promotion Directors Hire | |
Sales Promotion | |
Promotions and the | |
The Traffic Managers Credentials | |
The FCC and Traffic | |
CHAPTER HIGHLIGHTS | |
The Programmer | |
Station Web Sites Podcasts and Blogs | |
CHAPTER HIGHLIGHTS | |
A Station Owner Airchecks His Programming | |
Points of the Pitch | |
Selling with and without Numbers | |
AdvertisingAgencies | |
The Newsroom | |
Radio Network News | |
The Ratings and Survey Services | |
Research Deficits | |
The Studios | |
Digital Mini Disc Machines | |
Patch Panels and ISDNs | |
Announcing Tips | |
SUGGESTED FURTHER READING | |
Satellite and Internet Radio | |
Smart Receivers | |
The Emergency Alert System | |
Posting Licenses and Permits | |
Consultants and Syndicators | |
Hardware Requirements and Quality | |
Glossary | |
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