The Radio Station: Broadcast, Satellite and Internet

Front Cover
Taylor & Francis, Sep 10, 2012 - Language Arts & Disciplines - 352 pages
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.

Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
 

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Contents

Radio Advertising Bureaus RAB Radio Research Glossary
Promotion
Who Promotion Directors Hire
Sales Promotion
Promotions and the
The Traffic Managers Credentials
The FCC and Traffic
CHAPTER HIGHLIGHTS

Station Management
Managing the Cluster
The Manager and Industry Associations
The Programmer
Station Web Sites Podcasts and Blogs
CHAPTER HIGHLIGHTS
A Station Owner Airchecks His Programming
Points of the Pitch
Selling with and without Numbers
AdvertisingAgencies
The Newsroom
Radio Network News
The Ratings and Survey Services
Research Deficits
The Studios
Digital Mini Disc Machines
Patch Panels and ISDNs
Announcing Tips
SUGGESTED FURTHER READING
Satellite and Internet Radio
Smart Receivers
The Emergency Alert System
Posting Licenses and Permits
Consultants and Syndicators
Hardware Requirements and Quality
Glossary
Copyright

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