Selling on Amazon is a program that enables both individuals and businesses to sell their products and inventory on Amazon.com.
Frequently Asked Questions
Overview
What is Selling on Amazon?
Why should I sell on Amazon?
There are many reasons to sell on Amazon—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website. Learn more about the benefits of Selling on Amazon.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Categories page for more information.
What type of products cannot be listed on Amazon.com?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?
Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the A-to-z Guarantee program.
The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
How do I open a new Amazon seller account?
You can register today for the selling account of your choice, without the need to contact a sales person by clicking on the Sell as a Professional or Sell as Individual buttons on this page.
Before you begin the self-service registration process, be sure to have the following information available.
• Your business name, address, and contact information
• An internationally-chargeable credit card with valid billing address
• A phone number where you can be reached during this registration process
• Your tax identity information
Before you begin the self-service registration process, be sure to have the following information available.
• Your business name, address, and contact information
• An internationally-chargeable credit card with valid billing address
• A phone number where you can be reached during this registration process
• Your tax identity information
Can I cancel my Professional selling account?
Professional Sellers can switch to an Individual selling plan at any time by changing account settings. Your account remains open and you can continue to offer items on Amazon as an Individual Seller. You will not have access to Professional account benefits, such as bulk upload and order reports, seller customized shipping rates, and special listing features.
How can I close my Amazon seller account?
If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.
Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account ›
Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account ›
Where else can I learn about how selling on Amazon works?
We have videos, webinars, web pages, and more to help you find what you need.
Getting Started page › Training and tutorials › Webinars › Blog ›
Getting Started page › Training and tutorials › Webinars › Blog ›
Do Amazon sellers make money?
Millions of small and medium-sized businesses from around the world are selling on Amazon. More than half of the items sold in Amazon stores worldwide come from these businesses. On average, U.S.-based small and medium-sized businesses made more than $90,000 selling in Amazon’s stores in 2018.
How can I sell on the US, Canadian, and Mexican marketplaces?
When you sign up as a Professional Seller, you will have access to sell on our US, Canadian, and Mexican marketplaces through a North America Unified Account. This will enable you more easily to share product listing information and manage your inventory consistently across all three marketplaces. For all per-item transaction fees, sellers will pay the fees applicable to the marketplace in which the item was sold. If you're a Professional Seller, you will only be charged one monthly subscription fee for selling in North America.
If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in the US, Canada, or Mexico, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country supported by Amazon.
Find out more about selling on Amazon.com with a North America Unified Account (Seller Central login required)
If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in the US, Canada, or Mexico, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country supported by Amazon.
Find out more about selling on Amazon.com with a North America Unified Account (Seller Central login required)
Pricing
How much does it cost to sell on Amazon.com?
Amazon offers two selling plans. The Professional selling plan is available for a $39.99 monthly subscription fee plus per-item selling fees, which vary by category.
If you plan to sell fewer than 40 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold plus other selling fees, which vary by category.
Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
If you plan to sell fewer than 40 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold plus other selling fees, which vary by category.
Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
How much does it cost to start Amazon FBA?
Fulfillment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
What are the differences between Professional and Individual accounts?
Third parties can sell on Amazon.com as Individual or a Professional Sellers.
Seller Account Type
Individual
Professional
Monthly Subscription
N/A
$39.99
Per Sale Closing Fee1
$0.99
N/A
Use of feeds, spreadsheets, and other tools to load inventory
No
Yes
Access to order reports and order-related feeds
No
Yes
Earn top placement on product detail pages
No
Yes
Sell in 20+ open categories
Yes
Yes
Apply to sell in 10+ additional categories
No
Yes
Customize shipping rates
No
Yes
1 In addition to separately stated selling fees
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only, and begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
Sell Your Items
How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
• Use the Sell on Amazon button on Amazon product pages.
• Use the Add a Product feature on Seller Central to create one product at a time.
• Use Excel-based inventory files to create multiple products simultaneously.
• Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
• Use the Sell on Amazon button on Amazon product pages.
• Use the Add a Product feature on Seller Central to create one product at a time.
• Use Excel-based inventory files to create multiple products simultaneously.
• Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How much does it cost to ship items I sell?
When you fulfill orders yourself, Amazon shipping rates apply to media products (books, music, video, DVD, software, and video games) sold by Professional Sellers, and to all products sold by Individual Sellers. We charge these shipping rates based on the product category and shipping service selected by the buyer, and then pass the amount on to you.
For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage, and optional services.
For products that Amazon fulfills for you, in addition to the Selling on Amazon fees, you will be charged fees for order fulfillment, storage, and optional services.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Learn more about FBA ›
What is the Buy Box?
The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon platform is that the same product can have multiple sellers. If more than one seller offers the same product in "New" condition, they may compete for the Buy Box for that product.
To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
Can I offer gift-wrap and gift messaging services to my customers on Amazon.com?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order.
Please note: All new Selling on Amazon subscriptions include access to sell on Amazon.com, Amazon.ca, and Amazon.com.mx. Fees, available product categories, and selling requirements may vary between the three marketplaces.
Just have a few items to sell? Sign up to become an individual seller ›
Start selling today
Put your products in front of the millions of customers that search Amazon.com every day.
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