WHAT IS FRIENDZ?

Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media. Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.


Friendz has been actively operating in the market since 2016. Here some of our numbers:


247k

3

Switzerland, Italy & Spain

200+

HAVE A LOOK AT THE VIDEO

#

BUSINESS MODEL

Friendz offers a variety of digital advertising services, among which brand awareness and product placement campaigns, sharing content activities and market researches. Friendz community can take part to the activities available on the platform, supporting brands in the process of content creation and validation and is rewarded for these activities.

THE CLIENTS

Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.

ACTIVITY APPROVERS

Activity approvers are highly skilled users with a professional background that validate the activity set up by the client and get rewarded for this activity. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community.

THE USERS

Users find a list of the activities available in the platform, read the guidelines provided by the Brands and Friendz, and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded.

CONTENT APPROVERS

Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded in the app, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded at the end of the validation activity.

AUDIENCE

Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but is peer-to-peer: the contents that a user posts are seen by his friends and online connections, people that he directly knows.

FRIENDZ APP

Friendz is a community of highly engaged and profiled users.


45,256

MONTHLY ACTIVE
USERS


247,119

TOTAL
DOWNLOADS


18,992

+

DAILY PICTURES
UPLOADED


3,747

LAUNCHED
CAMPAIGNS

MEET OUR CLIENTS

We have been working with more than 200 clients, the main ones are multinational enterprises.


200

+

TOP CLIENTS WE
HAVE WORKED WITH


124,440,550

OBTAINED BRAND
REACH


287,833

BRANDED PICTURES

ROADMAP

The next steps of our future expansion

Q1 2018


ICO launch & Identification of business scalability issues and new Roadmap

+

Q2 2018


Corporate Structuring

+

Q3 2018


App re-write in React Native

+

Q4 2018


New business and launch of new products

+

Q1 2019


The Friendz Fork: introducing the App Revolution

+

Q2 2019


Introducing: Atlantix & Friendz services paid in FDZ

+

Q3 2019


Atlantix Beta & Friendz App Beta

+

Q4 2019


Introducing: Atlantix new revenue models

+

Q1 2020


Scaling up: starting a new International expansion scalable model

+

Q2 2020


Expansion in Central Europe

+

Q3 2020


Expansion in UK

+

Q4 2020


Expansion in Nordics

+

MEET THE ICO TEAM

FOUNDERS

Alessandro Cadoni

Co-Founder

Cecilia Nostro

Co-Founder

Daniele Scaglia

Co-Founder

Alessandro Cadoni

Co-Founder

Cecila Nostro

Co-Founder

Daniele Scaglia

Co-Founder

DEVELOPMENT

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Silvia Romano

Graphic Designer

MARKETING TEAM

Francesca Bianchi

Community Specialist

MARTINA PIRISI

COMMUNITY MANAGER EN

FRANCESCA BIANCHI

COMMUNITY SPECIALIST

FRIENDZ TEAM

OPERATIONS

Andrea Pomponi

Operations Manager

Nicola Ranieri

Operations Specialist

MARKETING & SALES

Arnaldo Comé

Business Developer

Marco Iannaccone

Business Developer

Ilaria Zanetti

Account

COMMUNITY

Gabriella Berardi

Social Media Specialist

Lorenzo Capecchi

Community Manager

Rosa FUENTES T.

Community Manager ES

PARTNERS