ARCast.TV - The Story of MyChristmasCatalog.com

‘Twas the week before the holiday season… in this interview, with Jeff Barnes from Microsoft, Ron Teblum, CEO of Catalog Enterprises Inc. and Raphael Parentes, lead graphic designer, discuss the launch of MyChristmasCatalog.com and their innovative use of Silverlight3 and Expression Blend and to deliver a truly unique one-stop, holiday shopping destination and experience.
 
Catalog Enterprises was one of the first registered Microsoft Bizspark Partners when the program launched almost a year ago - and now they are leading the race in e-Commerce 3.0 using Microsoft technologies. By leveraging all the rich media capabilities in Silverlight 3, they have brought together all the familiar sights and sounds of Christmas, including Christmas in New York, Silverlight games for the kids, the narrated Christmas story, Christmas for soldiers, and a truly unique shopping experience to help you find that perfect gift for those on your holiday list this season.
 
And don’t forget to check the Christmas Traditions section - they have digitized all the old catalogs from your childhood; Sears, Spiegel’s, Schwarz, and JC Penney’s using their proprietary print media conversion tool that converts them into digital flip-books. And using the Silverlight Deep-Zoom technology – you can once again see all the cool toys you didn’t get for Christmas…