Our mission is to help brands
make an impact in the world

Innovation

The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors.

Audience Snapshot

#1

Destination for Opinion Leaders for 14 years 1

SOURCE:
2018 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 358 measured print, broadcast & cable programs, and digital media.

150M

The New York Times digital reaches 150M online users globally2

SOURCE:
NYT Internal 2019

60%

Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

SOURCE:
GfK MRI Spring 2019, US only, Generations: Millennials (b.1977-1996) or Gen Z (b.1997-2010), NET: New York Times (Sunday) or New York Times (Daily) or sites visited/apps used past 30 days: NYTimes.com

$1 trillion

The New York Times digital affluent visitors wield over $1 trillion in total buying power 4

SOURCE:
Ipsos Affluent Survey USA Fall 2019 Adults 18 or older, HHI $125,000+. Total Digital Brand Footprint (past 30 days). Expenditures weighted to household.

SOURCE:

Contact Us