12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

Best in Fashion

Fashion brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Finalists

Fashion
finalist
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A distinctly Japanese brand, UNIQLO delivers easy-going apparel that serves a larger purpose: improving your life with thoughtful, functional details. Innovation is at the heart of UNIQLO - as president and CEO Tadashi Yanai states “We’re not a fashio…
Fashion
finalist
GUESS J Balvin Campaign
Global fashion brand teamed up with the global music superstar to create an exclusive ‘GUESS Vibras’ capsule collection designed by J Balvin. Hailing from Medellín, Colombia, J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media fo…
Fashion
finalist
Refinery29 X Eloquii Collection
In 2018, Eloquii tapped Refinery29 for a viral idea that would bring brand awareness to Eloquii and disrupt the plus size retail category. Why? Although 67% of all women are size 14+, plus size women have less clothing opportunities — think: some retailers only sell their plus size pieces online while others house plus size items in totally differ…
Fashion
finalist
Savers® Presents: The Thriftie Awards
In honor of National Thrift Shop Day on August 17, the Savers® family of brands (which includes Savers®, Value Village™ and Village des Valeurs) wanted shoppers to rally around all things secondhand. We knew our shoppers were passionate about thrift, but we wanted to inspire a different, more positive association with thrifting and grow visibility…
Fashion
finalist
YouTube Fashion Channel Launch
Where does fashion reign supreme on social media? Well if your first thought was Instagram, you’re not alone. However, there’s another player you should consider. Fashion and beauty content on YouTube generated more than 169 billion views on YouTube last year. In fact, Fashion & Beauty channels on the site had grown more than 6x from 2014 to 2018.…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.