12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Finalists

Long Form Video
finalist
Etihad Airways Introduces: The Etihad Ramadan Fridge
During Ramadan, Muslims around the world uphold the tradition of sharing – sharing their homes, sharing their hospitality, sharing their food - with others. And in the UAE, this spirit of sharing has been exemplified by the ‘Ramadan Fridge.’ Every year now, hundreds of people across the UAE place a fridge outside their homes. Fully stocked with…
Long Form Video
finalist
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…
Long Form Video
finalist
NURSES4NYC-Heal The City, Build A Career
At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neighborhood health centers, nursing homes and the city's jails. Our goal was to showcase the compassion and grit of NYC's public health system nurses and boost recruitment to expand the nursing force in high-need areas of ambulatory care, emergency rooms…
Long Form Video
finalist
Railroad Ties
In the 1860’s, nearly 100,000 slaves escaped via secret routes and safe houses in America – helped in secret by strangers via the Underground Railroad. By erasing all traces of their journey, they won their freedom but lost their history. So Ancestry, the leading family history company, had an unmatched collection of historical records and d…
Long Form Video
finalist
Shameless "Infatuation After Incarceration" Gallavich Webisode
Shameless has one of the most active and engaged fandoms and is SHOWTIME’s largest current series community with a total of 5.6M followers across our social platforms. This eager swarm of Shameless fans is always hungry for content, and in particular, content that is focused on their favorite Shameless couple, Ian Gallagher and Mickey Milkovich. I…
Long Form Video
finalist
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holiday season and delivering a Christmas video that spreads the holiday spirit. This year we wanted to position WestJet as a brand that cares and showcase our partnership with the Ronald McDonald House Charities Canada all while sparking joy in our gues…

Nominees

Long Form Video
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping underprivileged children to aiding new immigrants to Canada, the brand uses proceeds from their sales to make a positive impact on their community.  Tha…
Long Form Video
BuzzFeed's "I Tried To Get Fast Food With Zero Trash"
The objective of this series was to introduce people to environmental concepts through the lens of zero waste in a fun and relatable way. Zero waste means trying to send as little as possible to landfill, and in the series Joyce and Auri do everyday and novel tasks with the goal of trying to make as little trash as possible. The concept of sustainability ha…
Long Form Video
Carnival Row: Behind The Row Series
The Amazon Original Carnival Row offered fantasy, mystery, and romance all within a new world to explore. It promised a robust storyline, amazing production scale, and unique characters no one had ever seen before.  So, it took no time at all for the series to establish a core fanbase who, soon after the launch of the show, were clamoring for fresh conte…
Long Form Video
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Since its inception, SPARKS, with its 10 episodes, has garnered more t…
Long Form Video
Duluth Trading Co. And Yellowstone
Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesmen and allowed for endemic integration of Duluth’s brand messaging and products.  
Long Form Video
Etihad Airways Introduces: ManCity Freestylers
The primary creative challenge was devising a campaign that would reflect Etihad Airways and Manchester City’s shared values and also incorporate their distinct businesses. With one being a luxurious airline company and the other a world-leading football club, embracing their commonalities, as well as differences, would necessitate original thought and crea…
Long Form Video
Fork the System: What does food tell us about North Korea?
Kim Jong Un, missiles and conflict – we know little else about life in North Korea. In Episode One of Fork the System – a new Al Jazeera English series – we travel to South Korea to meet three North Korean defectors who share their favorite dishes from home. Beyond the typical news headlines, these meals give us a taste of everyday life in the hermit kingdo…
Long Form Video
Give a Little Bit
Imagine that you suffered from a developmental disorder and as a result of communication struggles and difficulty with social interaction, you lived an isolated existence. This is the unfortunate reality for many of the 1 in 66 Canadian children and youth ages 5-17 diagnosed with autism. To assist those on the autism spectrum and their families to feel more…
Long Form Video
How The Rock got a word into the dictionary
In October 2019, WWE celebrated 20 years of “SmackDown,” one of our weekly sports-entertainment flagship programs. To mark this historic occasion, the WWE digital team produced a short documentary telling the story of exactly how the word “smackdown” was entered into the Merriam-Webster dictionary in July 2007. The goal of this original content was twofo…
Long Form Video
Jordan Vacation Travel Guide | Expedia
To provide informative and inspiring travel videos of vacation destinations all over the world. Expedia’s reputation as leaders in online travel booking is firmly established; these videos are designed to expand that reputation, establishing Expedia as genuine authorities in the travel experience.
Long Form Video
Life At The Ridge: Outlander Atmospheric Rooms
For Season Five of Outlander we wanted to give our dedicated fan base a new way to experience the show's universe, irrespective of specific favorite characters or plots. But how to provide a unique entry into a world centuries in the past while making it relevant to their lives today?
Long Form Video
Lucifer Recap Teaser
Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of the great moments from past seasons to make the series accessible to brand new little devils looking for their next binge. And who better to walk through the past three seasons of Lucifer... than Lucifer himself?
Long Form Video
MTV News: How People of Color Survive in an Abortion Desert
In the midst of the state abortion bans in summer 2019, MTV News dived into under-reported communities fighting for reproductive access in order to highlight the marginalized groups that the bans would be affecting. Our goal was to utilize MTV’s unique brand as a youth pop culture powerhouse to bring light to social impact issues like abortion rights and re…
Long Form Video
Pitch Please
  Pitch Please is a comedic parody of Shark Tank that was created specifically for and in partnership with Facebook. An extension of the Comedy Central Originals franchise As Seen on CC series, Pitch Please shows what happens when the offbeat, original products are pitched to a panel of three very opinionated and discerning judges.
Long Form Video
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
Long Form Video
Rare As One
Rare disease is anything but rare. As many as 7,000 rare diseases affect 400 million people globally. The vast majority are not well understood, and less than 5% have approved treatments. Yet worldwide, patients and their loved ones are meeting these challenges head on. They are going back to school to become scientists; they are organizing research communi…
Long Form Video
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to source to re-engage in important global conversations. Audiences are lost in today’s vast news cycle of complicated, fast-moving stories. Al Jazeera English cuts through it all to set out what’s going on and why it matters in a new digital series START HERE – pr…
Long Form Video
Sadeem
Sadeem is a digitally exclusive talent competition format for aspiring content creators in the Arab world. In the series 20 contestants are brought to Beirut, Lebanon to compete for the title of the ‘Best Arab Content Creator.’ The aim of the competition is to provide content creators with the necessary skills, tools and exposure to elevate digital Arab …
Long Form Video
Shine in your own way
Bradesco has always had inclusion and diversity in its DNA. Since its foundation, the bank has accepted all people, regardless of origin, social class, religion or skin color. The decision to be an open door bank was one of the main drivers of business growth and made people recognize the inclusion in Bradesco. From the beginning, we bet on the power of sto…
Long Form Video
Soñando con LaLiga
Soñando con LaLiga details the experience and progress of the 17 players from the Allstate Sueño Alianza National Showcase while they traveled to Spain and competed against LaLiga academies and in front of LaLiga coaches and scouts. Several of the players were selected for trials by LaLiga teams throughout assorted divisions and will have the chance to play…
Long Form Video
The Desegregation of Huntsville
At American Experience we make long form digital videos to elevate awareness of people who deserve a place in history, expand concepts of history through storytelling and show how the past affects the present. Our long form video, THE DESEGREGATION OF HUNTSVILLE, accomplished all of these aims. We created the nine-minute short documentary as part of our dig…
Long Form Video
The Immortal Cockroach
Seriously Digital Entertainment, the creators behind hit mobile games Best Fiends and Best Fiends STARS, is building an entertainment franchise through mobile gaming experiences. Seriously has a vision that entertainment brands will be built on mobile first, with content directly connected to the audience and treated as a live service with constant updates …
Long Form Video
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan whiskies. To celebrate the importance of natural color, The Macallan sought out a collaboration with the Pantone Color Institute to create a un…
Long Form Video
The Mystical Journey of Jimmy Page’s ‘59 Telecaster
The Fender Jimmy Page Telecaster is a tribute to Jimmy Page's 1959 Telecaster, as played in the Yardbirds, Led Zeppelin, and beyond. As guitarist and producer of Led Zeppelin, Jimmy Page crafted some of the most iconic and memorable music of the 20th century. What many people don’t know is that this single Telecaster is featured heavily in much of Led Ze…
Long Form Video
The Secret Life of Pets 2 - "The Daily Show Investigates The Secret Life of Pets
The whimsical world of The Secret Life of Pets taps into the notion that every pet owner – or human companion, rather – has contemplated at one point: what do our pets do when we’re away?  The Daily Show may be the original fake news, but they’ve also done some hard-hitting investigative journalism in which they dive into things like women’s movement, gun c…
Long Form Video
The heartbreaking story of Paige’s retirement: WWE Chronicle
WWE Chronicle gives viewers an inside look into the life and career of a WWE Superstar as he/she juggles time on the road, backstage relationships and personal life matters. The documentary series covers specific periods in a Superstar’s career, like an in-ring return following a life-threatening injury to fasting as an athlete during Ramadan.  In early …
Long Form Video
Twin My Heart
We combined our audience's favorite things- dating, competition, and the Merrell Twins to create Twin My Heart. The Merrell Twins are notoriously discreet about their love lives and this show gives their audience an inside look as Vanessa, with the help of her twin Veronica, looks for a boyfriend.
Long Form Video
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America’s favorite matriarch invites fans into her kitchen as she whips up some of her favorit…
Long Form Video
Why this $300 clam is so important to Native Americans and China
For each and every episode of our documentary show, “In Real Life,” we have two equally important goals in mind: to inform and to entertain. Our attention spans (yup, us, the people who are writing this) have taken quite the beating from social media. So we’ve concluded it’s much easier to digest and retain information if we’re having a good time while doin…
Long Form Video
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the rise of the …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.