"GHOSTBUSTERS" Fans Set New Guinness World Record

GHOSTBUSTERS FANS SET A NEW GUINNESS WORLD RECORDS™ TITLE FOR LARGEST GATHERING OF PEOPLE DRESSED AS GHOSTS

SINGAPORE, June 12, 2016 – Ghostbusters fans have set a new Guinness World Records title for the Largest Gathering of People Dressed as Ghosts at a Single Venue.  The event was organized by Sony Pictures Entertainment in anticipation of the release of Ghostbusters, the hotly anticipated reboot of the classic film, which will be released domestically on July 15, 2016.  Around the globe, the film will roll out from mid-July through to August.

Fans of the beloved franchise came to the event at The Event Plaza at Marina Bay Sands in Singapore dressed as ghosts, cleverly incorporating the franchise’s familiar “no ghost” icon into their outfits. An adjudicator for Guinness World Records confirmed that a total of 263 people dressed as ghosts claimed a new title for Largest Gathering of People Dressed as Ghosts at a Single Venue.

Commenting on the announcement, Ghostbusters director Paul Feig said, “Seeing this many people get their ghost on and set a Guinness World Records title is a true testament to this amazing franchise that Dan, Harold and Ivan created 32 years ago.  Fortunately, I ain’t afraid of no ghosts because we were up to our armpits in them.  Ghostbusters of the world, gear up!”

 

 

Rishi Nath, Guinness World Records Adjudicator, added, “We are incredibly impressed the fans’ dedication to Ghostbusters as well as their sense of adventure and fun.  It’s official – this is a fantastic achievement!”

Following the announcement, fans attended a gala red-carpet event and were joined by Ghostbusters star Melissa McCarthy and director Paul Feig.  Set against the spectacular Singapore skyline, the excited fans were treated to a bit of Hollywood magic in anticipation of the upcoming movie.

About Ghostbusters
Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters.  Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth.  This summer, they’re here to save the world!  The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film “Ghostbusters,” an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis. 

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

About Guinness World Records
Guinness World Records (www.guinnessworldrecords.com) is the global authority on record-breaking achievement.  First published in 1955, the annual Guinness World Records book is one of the best-selling books of all time and currently sells more than 2.5 million copies in 22 languages and over 100 countries. The Guinness World Records brand extends across a wide range of media, with global television audiences of 250 million annually, a website that attracts over 13 million visitors, and live events which have entertained and inspired more than 1.5 million people around the world.

"GHOSTBUSTERS" Fans Set New Guinness World Record

"GHOSTBUSTERS" -- Sony Pictures Offers First-Ever Front and Rear-Facing Lens on Snapchat

SONY PICTURES' "GHOSTBUSTERS" OFFERS
FIRST-EVER FRONT AND REAR-FACING LENS ON SNAPCHAT

On July 7th, Snapchatters Can "Bust" Ghosts Using Their
Front-Facing Camera or "Slime" Friends Using their Rear-Facing Camera on Highly Popular Lens Feature Adored By Millions

(Culver City, July 7, 2016) - For the first time ever, Snapchatters can use both the front and rear cameras of their phones with a new type of Lens as millions of users become true Ghostbusters on the popular digital platform.  Using the front camera on your smart phone, you can "Bust" ghosts. By switching to the rear camera, users can "Slime" unsuspecting friends or themselves.

Sony Pictures is the first brand partner to use this new kind of Lens on Snapchat, taking full advantage of the fact that smart phones come equipped today with front and rear- facing cameras.

Sponsored Lenses allow brands to take part in the communication between Snapchatters in the most interactive and personal way. Lenses are a creative, dynamic and fun extension for Snapchatters to make the most out of their selfies. They offer users the opportunity to add a selection of real-time visual effects and sounds to their photos.

With the Ghostbusters Lenses, the iconic music from the movie will play in the background as Snapchatters can choose between wearing a proton pack and becoming a genuine Ghostbuster or getting doused with green slime by a playful apparition.

"Whether its dog ears or flower crowns, face swapping or alien eyes, Snapchat's popular portfolio of Lenses are highly engaging pieces of content that fans truly love," said Elias Plishner, Executive Vice President of Digital Marketing for Sony Pictures. "We are very excited to be the first ever partner to introduce this new type of Lens to the market. These Lenses are fun and creative extensions of Ghostbusters and we think Snapchatters will have a great time using them."

Ghostbusters makes its long-awaited return to theaters on July 15 with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today - Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they're here to save the world! The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film "Ghostbusters," an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis.

ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

"GHOSTBUSTERS" -- Sony Pictures Offers First-Ever Front and Rear-Facing Lens on Snapchat

Moviegoers to Become "GHOSTBUSTERS" During the BET Awards

MOVIEGOERS TO BECOME GHOSTBUSTERS DURING THE BET AWARDS

Bust Slimer and Get the Chance to win 4 Custom Ghostbusters Uniforms

This Sunday, June 26, beginning at 8PM / 7PM central on BET, during the BET Awards (check local listings), movie fans watching the show will have the chance to become Ghostbusters themselves.

When the specially tagged Ghostbusters TV spot airs during the broadcast, anyone watching the show can Shazam the spot using their Shazam app and bust Slimer, as the famous ghost is captured from the TV onto users' smart phones.

After busting Slimer, audiences can learn more about Slimer and the upcoming Ghostbusters movie, in theaters July 15.  They can also enter a sweepstakes, with a chance to win four custom-made Ghostbusters suits.

This Sunday, tune in to the BET Awards, Shazam the Ghostbusters spot, and become a Ghostbuster!

Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters.  Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today - Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth.  This summer, they're here to save the world! The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film "Ghostbusters," an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis.

NO PURCHASE, PAYMENT, USE OF APPLICATION OR SOCIAL MEDIA SHARING IS NECESSARY. A purchase, payment, use of Application or sharing via social media will not improve your chances of winning. Sweepstakes starts 12:00:01 am PT on 6/1/16 and ends 11:59:59 pm PT on 7/17/16 for entry via Shazam or Facebook/Twitter and 7/18/16 for postmarking mail-in entry.Open only to legal residents of the 50 U.S & DC and Canada; except Province of Quebec (collectively, the "Eligibility Area"), age 13 or older. Limit 100 entries per person. Subject to Official Rules. See Official Rules for complete details including how to enter by mail and odds of winning. Void outside Eligibility Area and where prohibited. Sponsor: Shazam Media Services, Inc., 52 Vanderbilt, 19th Floor, New York, NY 10017. Not sponsored by Facebook or Twitter.

Moviegoers to Become "GHOSTBUSTERS" During the BET Awards