The Newzoo Team | Newzoo 

Team Newzoo

Meet the Newzoo team! We are an energetic and ambitious crew, driven by our passion for games and digital media. You can find us in one of our international offices or at events across the globe.

Leadership

Peter Warman
CEO

Newzoo’s Troublemaker.
Always in charge of the fun, this CEO is also our creative mastermind, tech and techno lover, and games industry guru.

Thijs Hagoort
CFO

Newzoo’s Conscience.
Excellent at seeing the story behind the numbers. Greatest in telling telemarketers to sod off.

Sander Bosman
VP Research

Newzoo’s Sandman.
The bigger the project, the bigger his smile. Happily married despite his taste in 90s music.

Emma McDonald
Director of Marketing

Newzoo’s Content Wizard.
A ball of sunshine and energy, she is as good at marketing strategy as she is bad at accepting defeat at the ping pong table. Hates fast food despite her surname.

Darcy de Bood
Finance Director

Newzoo’s Keeper of the Purse.
Looking for adventure, he jumped corporate ship to come sail with us. Grew up in a family business, so supporting ours is second nature.

Irene van der Wal
HR Director

Newzoo’s Fire Fighter.
As skilled at HR as she is at kickboxing, nothing gets past Irene: The Recruitment Machine. In typical Dutch fashion, this Groningen native is very direct in all languages, including Gronings.

Pieter van den Heuvel
Head of Product Development

Newzoo’s Hair.
Mr. Esports / Mr. Hardware / Mr. Core Gamer, take your pick. This guy has it all, including the heartiest laugh in the office.

Board

Michiel Mol
Board Member
Whitney Shaw
Board Member
Ben-Newhouse
Ben Newhouse
Board Member
Emily Souza
Client Success Director

Newzoo’s Expert Smizer.
Our rock in The City. Edgy and cool, never afraid of being thrown in at the deep end.

Bente de Heij
Sr. Client Success Manager

Newzoo’s Net-Twerker.
Loves her clients and keeping Sander on his toes. Brilliantly honest and honestly brilliant.

José Rodrigues
Account Manager

Newzoo’s Need for Speed.
This festival fan thinks that Bacalhau is the most important meal of the day. In his spare time, he learns Russian and dreams of becoming a race car driver.

Richard Hordijk
Sr. Client Success Manager

Newzoo’s Know-It-All.
When he’s not busy being an ultimate gamer or building and painting his miniatures, he’s always ready to answer questions and wow clients with his knowledge of the gaming and esports industry.

Minh Tue Le Ngoc
Strategic Project Manager

Newzoo’s Ms. International.
Knows the international markets well because she’s lived in most of them. Feisty and enthusiastic in every way.

Lotte Meijling
Client Success Manager

Newzoo’s Foodie.
Lotte doesn’t discriminate when it comes to food: McDonald’s, pizza, whatever—all part of Lotte’s balanced diet. Every summer, her alter ego Lozzilla terrorizes festival goers with a crab impression. Don’t ask.

Cat Nasi
Client Success Manager

Newzoo’s Yogi.
Baking, Netflix binging, and chilling with her pets—Cat has the most chilled hobbies ever. She’s also a qualified yoga instructor, which makes sense: we’re always relaxed when our clients are with Cat.

Alyssa Paramo
Client Success Manager

Newzoo’s Sass Platform.
Alyssa’s favorite hobby is entertaining people with unbelievable stories from her life (they’re all true; trust us). The only thing equal to her SaaS experience: her experience in being sassy.

Max Otten
Junior Client Success Manager

Newzoo’s Record Player.

When he’s not cultivating great relationships with our clients, he’s cultivating his vinyl collection—think Arctic Monkeys and Editors.

Emily Walkin
Client Success Manager

Newzoo’s Lucky Charm.
Found a house and a job on the same day, but forgot to buy a lottery ticket. Coffee and beer drive her happy energy. The Irish gem at the end of our rainbow.

Marshall Chen
China Market Representative

Newzoo’s Baller.
Smallest guy on the court, but this basketball MVP knows how to take the winning shot. Comparable ping pong skills, but only silver rank in League of Legends.

Toni Miettinen
Business Development Representative

Newzoo’s Finnisher.
Loves dealing with our incoming leads so much he even plays lead guitar. Also, Toni comes from Finland, lives in Amsterdam, and has an Irish accent. Work that one out.

Olaf Romeijn
Olaf Romeijn
Client Development Representative

Newzoo’s Pro.
Newzoo’s Pro (a.k.a. Prolaf) because he’s the face of Newzoo Pro for prospective and current clients, but also because he interned here twice before getting his full-time gig. They say third time’s a charm!

Dave Nannings
Business Development Manager

Newzoo’s Gatecrasher.

This new-bizz wiz is a wanderer in every sense of the word. He once even wandered onto the set of Homeland while exploring Berlin (ignoring security, of course). Yes, he made it onto the show… Classic Dave.

Tom Sepers
Business Development Manager

Newzoo’s Explorer.

From scouring Amsterdam’s tiniest cobbled streets for hidden gems to diving deep into the trends our clients need to know about, exploration’s the name of the game for Tom. He also lived in Southeast Asia for almost six years, where he discovered his ‘talent’ for Asian karaoke. Talent, it seems, is subjective.

Emma McDonald
Director of Marketing

Newzoo’s Content Wizard.
A ball of sunshine and energy, she is as good at marketing strategy as she is bad at accepting defeat at the ping pong table. Hates fast food despite her surname.

Ana Morenc Rodrigues
Design Director

Newzoo’s Ms. Style.
Guardian of Newzoo’s core identity, she keeps us in style. Secret ambition: drummer for the Pixies.

Linda Tu-Linh Doan
Editor in Chief

Newzoo’s Eye for Detail.
Loves live shows of unpronounceable bands, her vinyl collection, ordering tequila shots, and the Oxford comma. Secret talent: sabrage.

Rae-Woo Koh
Graphic Designer

Newzoo’s Rae of Sunshine.
Whether she’s skipping through the office to her next meeting or giggling to herself at her desk, it’s never a gloomy day when Rae-Woo’s around.

Ina Navahrodskaya
Visual Designer

Newzoo’s Natural.

When she’s not creating stunning visuals, she’s taking them in; this nature-lover hikes through forests, mountains, and deserts alike.

Alessandro Benassi
Front-End Web Developer

Newzoo’s Web Slinger.
Alessandro started as a freelancer working on our website, but his work was so slick, we simply had to hire him fulltime. We’d say his greatest skill is his coding, but he does cook a mean truffle risotto.

Rhys Elliott
Content Marketing Manager

Newzoo’s Wordsmith.
This self-professed word nerd was writing about games long before we knew him. A Welsh dragon and metal head all rolled into one, he can’t fly but he can skate.

Danjing Zhou
Digital Marketing Manager

Newzoo’s Experimenter.
When Danjing’s not experimenting with the latest digital marketing innovations, she’s experimenting with the quirkiest art house flicks and kookiest indie games she can get her hands on. You’ll even find her experimenting with beer tasting, which is how she discovered sour beer is her absolute fave.

Alina Geosanu
PR & Communications Manager

Newzoo’s Snow White.
Ali’s closest friends describe her as a modern-day Disney princess, as she’s boundlessly idealistic and always does things for ‘’the greater good’’ (not in a cultish way, though). And these heroic ideals are a blessing, as Ali’s also the guardian of Newzoo’s brand messaging and image.

Pieter van den Heuvel
Head of Product Development

Newzoo’s Hair.
Mr. Esports / Mr. Hardware / Mr. Core Gamer, take your pick. This guy has it all, including the heartiest laugh in the office.

Marenco Kemp
Marenco Kemp
Head of Data Acquisition

Newzoo’s Mixer.
From mixtapes back in the early 80s, to podcast pioneer in the 00s, to Spotify playlists today, this music obsessive loves tinkering with new tech. He can also impersonate a Ukrainian rugby player to get into parties. All valuable skills, we think.

Thomas Neppelenbroek
Product Lead

Newzoo’s It Guy.
Can fix everything except his terrible jokes. Proud owner of the office pinball high score.

Tyler Long
Market Lead – Developers and Publishers

Newzoo’s Game Dev.

When Tyler’s not analyzing all aspects of the game creation, he’s actively contributing to it. Before he started at Newzoo, Tyler had a 10-year stint in China building up local game studios. Unluckily for our ears, these talents don’t transfer to his bass-playing.

Niels de Ruiter
Product Manager

Newzoo’s Professional.

Niels is a pro in every sense of the word! Not only does he manage Newzoo Pro and have a pro-tier knowledge of Dutch memes (don’t ask!), but he’s also acted professionally on Japanese national TV. His character was obsessed with denim. No—that’s not a joke. You can take the man out of the Netherlands…

Sian-Selina Grant
Partnerships Manager

Newzoo’s Partner in Crime.
When she’s not reading manga or scouting for the next life-changing food experience, she levels up our partnerships. Introduces herself as “Germaican” <3

Rachel Schachter
Agile Project Manager

Newzoo’s Bullseye.
Rachel: a better archer than Link, more agile than Sonic, and better-read than a level-120 mage. But unlike most of the office, Rachel stays away from chocolate and sweets. But she does get competitive when she plays Mario Kart—definitely one of us…

Navaneeth Soori
Product Manager Intern

Newzoo’s High-Flyer.

Into all thing aircrafts/aviation, Navaneeth completed his undergrad degree in Aerospace Engineering before joining our product team. Equally extraordinary: terrified of puppies but not of public speaking.

Philip Goh
Head of Engineering

Newzoo’s Road Runner.
Lightning-fast on his motorbike but codes even faster. Gets through the tunnel where others hit a brick wall and never hits the brakes, even while facing the toughest coding challenges.

Hayo Friese
Front-End Developer

Newzoo’s Music Man.
Vocals, guitar, drums, piano, bass, producing—this developer does it all, and it’s all self-taught. Hayo originally vowed never to show off his musical skills in the office. But give him a few beers on a Friday, and he changes his tune. Literally.

Bernd van der Wielen
Full-Stack Developer

Newzoo’s Clark Kent.
Multi-talented whiz kid, performs amazing feats on the down-low. Only uses his vast analytical powers for good.

Duncan Barker
Full-Stack Developer

Newzoo’s Ninjaneer.
Little is known about his past high-rolling banking career. His passion for tech and programming led him to us. Our perfect Q and Bond in one.

Corine Jacobs
Junior Full-Stack Developer

Newzoo’s Programming Performer.
When she’s not coding or playing the latest indie and shooter games on Steam, you’ll probably find Corine dancing, whether it’s jazz, vintage, or burlesque.

Sam Pop
Junior Front-End Developer

Newzoo’s Popstar.
Ironically, Sam Pop’s favorite music genre is rap. What Sam does obsess over, though, is all things racing: trial, drift, offroad, motorsports—if it goes around a track, he’s into it. Of course, racing is one expensive hobby, so Sam usually sticks to the virtual tracks, especially on Forza and Dirt Rally.

Yahia El-Sherbini
Full-Stack Developer

Newzoo’s Mr. Something

Self-taught musician, Nintendo enthusiast (perhaps a bit too competitive playing Super Smash Bros.), and HUGE Beatles fan. “Something” was the song of choice for his first dance with his wife.

Andras Szesztai
Data Visualization Designer

Newzoo’s Best-Dressed.
The only thing more stylish than his clothes? His front-end design work. Loves coffee almost as much as he loves Tableau. Almost.

Matthew van den Steen
UI/UX Designer

Newzoo’s Marathon Man.
Starting every day with a 5K run, Matthew also makes sure our UX and UI is running smoothly. He’s also the world’s only Dutchman who hates cheese and orders cheese-free pizzas!

Agung Tarumampen
UI/UX Designer

Newzoo’s Too Cool for School.
Ironically, so cool there’s a volcano named after him. And ironically, still in school. Currently completing his second internship at Newzoo!

Christiaan Kreeftmeijer
Front-End Developer

Newzoo’s Hobbyist.
From hockey to cruising Amsterdam’s canals by boat (that’s right, he’s got a boat), this front-end whizz is a man with countless hobbies. Even his programming started as a hobby.

Vuk Mišović
QA Engineer

Newzoo’s Exterminator.
No bug is safe when Vuk’s testing our products. When he’s not bug-squashing, you’ll find him hiking, gardening, or reading up on all things QA. And did we mention his name means ‘’Wolf’’ in Serbian? 

Milagros Arietti
QA Engineer

Newzoo’s Bug/Dog Detector.

An avid lover of both quality and canines, Milagros spends her days either finding and reporting bugs or finding and petting dogs.

Jelle Kooistra
Head of Analytics

Newzoo’s Whiz Kid.
Had two going away parties but never really left. Loves Excel so much, he even rows in his spare time.

Candice Mudrick
Head of Market Analysis

Newzoo’s Esports Blogger.
“I have no life outside techno, fried chicken, and esports” – Candice Mudrick.

Remer Rietkerk
Head of Esports

Newzoo’s Knifebear.
Remer is a social butterfly who never says no to a beer, good food, music, or a festival with all those things. Luckily for us, he’s equally hungry for esports. And yeah, we also have no idea what his nickname’s about.

Jurre Pannekeet
Sr. Market Analyst

Newzoo’s Mr. Tall.
As tall as his knowledge of the global esports market runs deep. Can’t be fazed, no matter what task lies ahead.

Tom Wijman
Market Lead - Games

Newzoo’s Model Man.
Keeper of our global models, between running marathons and traveling the world. Loves deep diving into data almost as much as into oceans.

Michiel Buijsman
Financial Analyst

Newzoo’s Man of Mystery.
A self-starting personality with broad interests, from solving international data puzzles to playing any game.

Fabrice Zaumseil
Market Analyst

Newzoo’s Solemate.
This German has lived in Caracas, Montreal, and Tokyo, studied in Paris, Capetown, and Maastricht. How does he manage all this running around? His collection of 60+ rare sneakers.

Tianyi Gu
Market Lead - Mobile

Newzoo’s Ms. Emoji.
Won us over with her radiant smile and advanced emoji skills. Keeps our Chinese clients and partners happy.

Guilherme Fernandes
Market Consultant

Newzoo’s Cookie Monster.
He’s an avid gamer and a lover of Disney movies, spicy food, and indie rock. But more importantly, he’s our chief cookie consumer.

Tony Habschmidt
Head of Consulting

Newzoo’s Historian.
Tony’s such a history buff he could once name all the Byzantine Emperors—in order. Rumor has it he can still do it after a few craft beers. Even his gaming preferences are retro. Despite building a liquid-cooled gaming PC, he mostly plays pixelated games from the ’90s that could run on a potato. Classic.

Jeremy Jackson
Market Analyst

Newzoo’s Jester.
Born in France and raised in California, JJ has a talent for snappy quips and for snapping amazing photographs. Also an incognito metal head.

Tomofumi Kuzuhara
Market Analyst - Japan

Newzoo’s Adventurer.
Whether it’s exploring new countries (33 visited and counting!), tracking down beasts in Monster Hunter, or scoping out the craziest theme parks, Tomo is an adventurer in every sense. He’s also a keen snowboarder. He’s a little upset by the Netherlands’ lack of hills, but not enough to dampen this new Dutch adventure.

Walter Hoekstra
Data Scientist

Newzoo’s Digital Overlord.
So dedicated to the cause that he created an app to check on his own happiness, which is also how we know that Magic the Gathering makes him the happiest of all.

Aditya Singh
Data Analyst

Newzoo’s Breakdancer.
This Manchester United fan has a knack for working with numbers to see the bigger picture. He mostly hopes that picture also involves sports, dancing to hip hop, and new experiences.

Wesley Beerepoot
Data Analyst

Newzoo’s Machine Learning Machine.
This Python pro loves using Newzoo data to put his knowledge to the test. And despite his surname, he’s impervious to the effects of beer.

Eva Lammers
Data Analyst Intern

Newzoo’s Atypical Intelligence.

She’s an ace at algorithms, but we challenge anyone to develop one for her eclectic interests: knowing every bird species, reciting poems in Elvish, playing Vivaldi on the violin, touring Ireland with her band, among others!

Sander Bosman
VP Research

Newzoo’s Sandman.
The bigger the project, the bigger his smile. Happily married despite his taste in 90s music.

Gijs Holleman
Senior Research Analyst

Newzoo’s Single Player.
Hired to balance Sander’s music taste, now indispensable to the data team. Takes everything we throw at him, including 150 BPM.

Kaylee van Geene
Sr. Research Analyst

Newzoo’s Ms. Plays it Cool.
Hates running unless it’s an analysis. Shows no mercy at the foosball table, unless you distract her with pizza.

Orla Meehan
Sr. Research Analyst

Newzoo’s Prodigy.
Avid traveler, violinist, strategy board game enthusiast, and employee of the day within her first week. Clearly not just luck of the Irish.

Stijn Wernars
Research Analyst

Newzoo’s Disco Dancer.
Data-driven by day, disco dancer by night, wishes he could time travel to Paradise Garage’s heyday. Also enjoys Speyside single malt and David Lynch films.

Jorik Weustink
Research Analyst

Newzoo’s Mr. Hip (Hop).
A regular concert and festival attendee, when he’s not watching football or playing FIFA. With his love for Lamar and smart threads, he hops with the hippest of them.

Joan Payuran
Consumer Insights Analyst

Newzoo’s Sweetest.
No surprise: Possibly the sweetest human being on the planet also has the biggest sweet tooth. Big surprise: She’s obsessed with all things The Walking Dead.

Sinman Lai
Research Analyst

Newzoo’s Dutchophile.
She’s lived in Hong Kong, Sydney, Singapore, and London, but she fell in love with Amsterdam. Determined to settle down here, she’s currently learning Dutch and soaking up all the culture, including how to survive on her bike during rush hour!

Yasmin Berry
Sr. Research Analyst

Newzoo’s Dynamo.

Known to go the distance, and not just for Newzoo’s research team; this ball of energy once cycled 750km in five days to raise funds for cancer research.

Niklas Melcher
Research Analyst

Newzoo’s King of Culture.

Armed with a background in communications, Niklas applies his comms and culture expertise to our research. In his downtime, you’ll find Niklas researching foreign politics, food, and culture. And he almost started a rap career in Germany once upon a time. The less said about that, the better…

Darcy de Bood
Finance Director

Newzoo’s Keeper of the Purse.
Looking for adventure, he jumped corporate ship to come sail with us. Grew up in a family business, so supporting ours is second nature.

Irene van der Wal
HR Director

Newzoo’s Fire Fighter.
As skilled at HR as she is at kickboxing, nothing gets past Irene: The Recruitment Machine. In typical Dutch fashion, this Groningen native is very direct in all languages, including Gronings.

André Ferreira
ICT Manager

Newzoo’s Cyberpunk.
When he’s not taking care of our ICT infrastructure, André’s geeking out over the latest cybersecurity tech. And thanks to his knack for fixing things, Newzoo’s coffee machine is no match for André!

Kim Vissers
HR Generalist

Newzoo’s Sweet Tooth.
When she’s not making sure all Newzoo operations are running smoothly, Kim enjoys acting, improv training, and CrossFit. But above all else, she likes desserts. Direct quote: “I really like desserts.”

Alina Filippova
Office Manager

Newzoo’s Superstar.
Our Russian office superstar is addicted to coffee by day and Netflix by night. When she’s not walking her two dogs, she’s learning about all things Japan and analog photography.

Kwadwo Ansah
Office Assistant

Newzoo’s Fitness Freak.

Kwadwo basically manages our well-being. Speaking of well-being, the man goes to the gym six times a week. And he can dance! Sign up for his next Afro beat cardio session.

Martynas Ivanovas
Financial Accountant

Newzoo’s Backpacker.
As if accounting wasn’t challenging enough, Martynas is always on the lookout for the next adventure—whether he finds it in a TV show, a book, solo backpacking through Asia, or moving to a new country.

Stella Zheng
Assistant Controller

Newzoo’s Queen of the Coin.
Raised in China and Italy, this avid badminton player also serves up plenty of high scores on Overcooked. But her payment and finance assists are even more impressive.

Tibor Kalános
Finance Assistant

Newzoo’s Money Man.
When he’s not keeping our finances in order, you’ll find Tibor on the football pitch, travelling the world, or attending galas. Still, he thinks his most interesting feature is that his beard’s turning ginger…