B2B Recent Work
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Phases of pandemic recovery: Insights from the CMA B2B Council
Recently, a CMA thought leadership discussion introduced the notion that COVID-19 recovery phases might help Canadian marketers develop their COVID-19 recovery strategy. In late March, Nike … more
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Marketing during the pandemic: Insights from the CMA B2B Council
While Covid-19 is having an impact on everyone, new global research [1] on how the pandemic is affecting marketing indicates that, compared to B2C marketers, their B2B counterparts:
Are … more
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Top tips for remote media interviews
With the shift towards more remote work during COVID-19, members of the media are increasingly relying on virtual interviews through platforms such as Skype and Zoom, as well as live or pre- … more
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Martech implementation in B2B marketing: Insights from the CMA B2B Council
New research by MarTech Today reveals that over 80% of marketers changed at least one martech application in the last 12 months. There’s no reason to believe this percentage is any lower in … more
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Reputation should be managed as a financial asset
Globally, we have trust issues.
All you need to do is watch the news or scroll through Twitter for five minutes to witness examples of mistrust, mistruths and misinformation. And, Canada is not … more
