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Journal Article

Notes on the History of Marketing Research

Lawrence C. Lockley

Journal of Marketing

Vol. 14, No. 5 (Apr., 1950), pp. 733-736

Published by: Sage Publications, Inc. on behalf of American Marketing Association

DOI: 10.2307/1246952

https://www.jstor.org/stable/1246952

Page Count: 4

Topics: Market research, Advertising research, Commercial publishing, Marketing, Commercials, Business schools, Market development, Advertising agencies, Questionnaires

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