< Go Back LATTELECOM SERIES Customer: Lattelecom / Helio Work: ATL, Case study A State enterprise, corporate, cold and pricy. How to make people love that, when much cheaper and friendlier rivals are invading the market? By being honest, self-ironic and demonstrating great vision. Lattelecom rebranded as a local enterprise with world-class ambitions, standards, achievements…
< Go Back Call Things their Real Names! Customer: PTAC Work: ATL, PR, Digital The loan market speaks such a sophisticated language. And people increasingly get tangled up in debt. Is this a coincidence? Anyway, a campaign led by the Ministry of Welfare changed the situation by calling credits, leases and all other possible loans…
< Go Back Remo-wax Customer: Olainfarm Work: ATL How to sell out a warehouse full of ear cleaning drops in two weeks – with a huge media budget or a joke that is perfectly appropriate for well-chosen audience? We recommended that Olainfarm take the second road. Hurray!
< Go Back If_kasko If_kasko IF Kasko Customer: IF P&C Insurance Work: POS If’s Kasko is not the cheapest. The benefits are hard to explain. What to do? When there are potholes all over the city, If KASKO gathers all the people, who are unified in their anger and then comes to their rescue. For…
< Go Back Alfa Rebranding Alfa Rebranding Alfa Rebrending Alfa Rebranding ALFA rebranding Customer: Shopping Centre “Alfa” Work: ATL. POS When there are new players in town that all shout like they own the city, our client had to regain the status of the No.1 shopping mall. Did we have to shout louder? No. We…
< Go Back CENTENNIAL LOTTERY To launch a new lottery that celebrates 100 years of Latvia, the strategy was to really find some values to support, instead of just writing patriotic slogans on scratch cards. So Latvijas Loto really got into Latvian paintings, established a grant and started to advertise Latvian art on lottery tickets.…
< Go Back LUCK MAKES YOU BEAUTIFUL! Customer: Latvijas Loto Work: ATL Talking about lotteries, luck can make you rich. But it is not legal to say it on ATL channels. Luckily, the moments of luck also bring out the next most wanted thing – beautiful, natural expressions on your face. Whether it is a…
< Go Back GOOD THINGS HAPPEN! Customer: Latvijas Loto Work: ATL, BTL What do locals do to attract luck? That was the question behind the Latvijas Loto brand campaign. The answer was a lot of weird things. And this approach for the creation of a video turned out to be both more successful and much…
< Go Back Human/Person, not the Diagnosis Customer: Ministry of Welfare Work: ATL Everyone should have a career that fits. Not every job is for anyone. The same applies to people with special psychological needs. This was the insight for “Human/Person, not a Diagnosis Campaign”. The results – 88% of people admitted that people with…
< Go Back Warning for Seniors Customer: Latvijas Dzelzceļš Work: ATL, BTL, Case study The older, the smarter – seniors don’t listen to anyone’s advice. The two exceptions are their children and doctors. This insight was used to reduce accidents on railways caused by elderly people, who also were the victims in those accidents. The…
