OUR COLOR BRANDS
AS CUTE AS IT IS GOOD.
Kaja (pronounced "kah-jah," meaning "let's go" in Korean) is K-beauty for everyone. From adorable packaging on the outside to imaginative formulas on the inside, we create made-to-play beauty packed with Korean innovation for all skin types and skin tones.
Shop Now on Sephora >>
CREATE YOUR OWN EFFECT.
Pony Effect inspires everyone who wants to express daring makeup and gives the courage to show themselves. We offer professional products and solutions that showcase K-beauty exclusive tips and tricks for conceptual and dramatic makeup looks.
Shop Now on Amazon>>
EXPRESS YOURSELF, ANYTIME, ANYWHERE.
I’m MEME is ultra-portable, ultra-wearable makeup for everyday self-expression. Made for on-the-go application to express yourself, anytime, anywhere.
Shop Now on Amazon >>
Our Skincare Brands
SERIOUSLY FUN SKINCARE.
We make fun formulas that seriously work—smile-inducing K-beauty for her, him, they, everyone. Our goal is to inject a little happiness into each person’s daily routine with our bright packaging, quirky product names, and delightful textures. That’s #Skintertainment. Shop Now on Amazon or Ulta Beauty >>
LESS IS MORE.
We believe in creating high-quality skincare essentials. With so many products to choose from, Nooni keeps it simple with easy-to-use products with easy-to-see results. We strive to minimize unnecessary ingredients and maximize the use of key ingredients to target your skin concerns. Nooni focuses on uncomplicated, no fluff skin routines developed straight from Korea. Shop Now on Amazon >>
