New Uniforms: 2020-21
Celtics' 17 NBA titles a key part of City Edition uniforms
Boston's 17 NBA titles play a key role in the team's new City Edition look for 2020-21.
NBA.com staff and Twitter reports
The Boston Celtics are perhaps the most storied team in the NBA thanks to their 17 NBA titles, countless Hall of Fame players and the legendary NBA moments they have been a part of.
From the rafters to the parquet, it’s all about #TheBanner. pic.twitter.com/YVwvba5U1j
— Boston Celtics (@celtics) November 20, 2020
It is fitting, then, that the City Edition uniform for the Celtics in 2020-21 takes a sizable page from that history in its look. The Celtics unveiled their new uniforms on Friday, which are very similar to the NBA championship banners that hang above TD Garden.
The uniform features a solid white base with green coloring projected on the wordmark, number, and taping. The wordmark, new to the Celtics uniform collection, features the font that appears on the banners that hang from the rafters in TD Garden, and includes the organization’s full ‘Boston Celtics’ name on the jersey for the first time ever.
Additionally, the team’s jersey has a print on the left shoulder of team jersey partner Vistaprint. That logo features its wordmark in a unique nameplate in a nod to the Celtics’ warmups from the 1980s.
Cool Touch: @celtics jersey patch sponsor @Vistaprint designed their wordmark in a “nameplate” on the City Edition uniforms to look like the iconic Celtics warmups from the 1980’s. pic.twitter.com/l3QIqPDcWb
— Darren Rovell (@darrenrovell) November 20, 2020
Details matter.@Vistaprint | #TraditionRedefined pic.twitter.com/XRgKx3D801
— Boston Celtics (@celtics) November 20, 2020
“A banner is created to celebrate and recognize a past accomplishment, and our 17 NBA Championship banners hanging in the rafters of TD Garden highlight what has been an incredible run of excellence throughout the franchise’s nearly 75-year history,” Celtics chief marketing officer Shawn Sullivan said in a statement Friday. “But while this uniform pays tribute to the past, it also symbolizes our always present championship-driven mindset, and we want our fans to share that mentality as we pursue Banner 18.”
