Strong consumer demand makes Versa the fastest selling product in
Fitbit history
i
SAN FRANCISCO--(BUSINESS WIRE)--
Fitbit,
Inc. (NYSE: FIT), the leading global wearables brand, today
announced that it has shipped more than one million Fitbit
Versa™ devices since general availability began on April 16,
demonstrating strong consumer demand for a well-designed health and
fitness-focused smartwatch with long battery life and broad
compatibility, at an affordable price point. Additionally, Fitbit
announced that more than 2.4 million users have already used its new female
health tracking feature, which became available to all Fitbit app
users last month.
“With Fitbit Versa, we are delivering on our promise to offer a true
mass appeal smartwatch with engaging new features. The positive response
to Versa shows that we are filling this void and well positions us to
gain share of the fast-growing smartwatch market,” said James Park,
co-founder and CEO of Fitbit. “The engagement we’ve seen with our new
female health tracking feature further demonstrates the value our users
see in being able to get a more comprehensive look at their overall
health and wellness, in a single place, in a way that other available
cycle tracking tools cannot.”
Within the first two weeks that female health tracking was made
available to iOS and Windows users, more than one million users began
using this feature. Now, with cross platform availability for Android
users as well:
-
More than 2.4 million users have added the feature to their Fitbit app
-
1.8 million users have added at least one period to the calendar
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More than 500,000 users have added two or more retrospective periods
-
Nearly 700,000 users have logged one or more symptoms
With female health tracking, Fitbit users can better understand their
overall health and wellness by accessing their data all in one place.
Combined with the user’s sleep and activity data, Fitbit is providing a
way for its users to gain a better understanding of how their cycle
impacts other aspects of their health and wellness, while also
potentially creating one of the largest databases of female health.
Fitbit continues to see growth in apps and clock faces built for Fitbit
OS. Through its software development kit (SDK), more than 18,000
developers have joined the Fitbit developer community and over 900 apps
and clock faces have been built. Fitbit smartwatch users also have new
options to help manage their health directly from the wrist, with new
apps and clock faces from partners like One Drop, Sickweather and
Walgreens.
Fitbit Versa is available at global retail partner stores and online
worldwide, as well as Fitbit.com,
for $199.95 (USD) in black with a black aluminum case, gray with a
silver aluminum case, or peach with a rose gold aluminum case; accessories range
from $29.95-$99.95 (USD). Fitbit Versa Special Edition, which includes
Fitbit Pay, is available for $229.95 (USD) in a lavender woven band with
rose gold aluminum case or charcoal woven band with graphite aluminum
case, each with an extra black classic band.
About Fitbit Versa
Fitbit Versa is your personalized daily health and fitness companion: a
modern, full-featured and competitively priced smartwatch that helps
empower you to take action, make the most of every moment, stay
connected and reach your goals. A 24/7 health and wellness companion,
Versa helps you reach your goals with a personalized on-device health
dashboard, new female
health tracking featureii, and an advanced health and
fitness experience – all with 4+ days battery lifeiii. Versa
also helps you stay connected with advanced smart features like
phone-free music, secure, wallet-free payments with Fitbit Versa Special
Editioniv, notifications, and Android quick replies – along
with more than 900 popular brand, developer and Fitbit Labs appsv, and
customizable clock faces. Versa currently holds the top two “Best
Seller” spots in Smart Watches on Amazon.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Blaze®,
Fitbit
Charge 2®, Fitbit
Alta HR™, Fitbit
Alta®, Fitbit
Ace™, Fitbit
Flex 2®, and Fitbit Zip®
activity trackers, as well as the Fitbit
Ionic™ and Fitbit
Versa™ smartwatches, Fitbit
Flyer™ wireless headphones and Fitbit
Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in over
45,000 retail stores and in 86 countries around the globe. Powered by
one of the world’s largest social fitness networks and databases of
health and fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and the
Fitbit OS for smartwatches. Fitbit Health Solutions develops health and
wellness solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans and
health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and
share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the strength of
retail and consumer demand for Fitbit Versa; expected market share of
the smartwatch category; and ability to create one of the largest
databases of female health. These forward-looking statements are only
predictions and may differ materially from actual results due to a
variety of factors, including the effects of the highly competitive
market in which we operate, including competition from much larger
technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches or
other defects; and other factors discussed under the heading "Risk
Factors" in our most recent report on Form 10-Q filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these statements as
a result of new information or future events.
i In North America only, based on sell-through data in the
first six weeks of availability
ii Female health tracking is available to adults 13 and over
in the U.S.; ages may vary by country.
iii Battery life use varies with use and other factors; 7+
hours playing playback and using Connected GPS.
iv Fitbit Pay is available on Fitbit Ionic, Fitbit Ionic:
adidas edition and Fitbit Versa Special Edition smartwatches in
the Americas; and on all Fitbit smartwatches in APAC and EMEA.
v Because Fitbit Labs content is experimental in nature,
users may experience minor issues, and the time period for which apps
and clock faces are available may be limited.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180604005735/en/
Fitbit, Inc.
Jen Ralls, 415-941-0037
PR@fitbit.com
Source: Fitbit, Inc.