Ranking the 10 Worst-Ever Reveals in WWE and WCW History

Erik Beaston@@ErikBeastonFeatured ColumnistJune 18, 2020

Ranking the 10 Worst-Ever Reveals in WWE and WCW History

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    Credit: WWE.com

    On June 18, 2001, Diamond Dallas Page made his WWE debut.

    Not as a former WCW world champion invading the company or the hottest new signing by the evil Mr. McMahon. No, instead, he arrived on the scene as The Undertaker's wife Sara's stalker.

    Yes, stalker.

    Wrestling history is polluted with truly awful reveals, the result of mystery storylines designed to drum up interest in any given company's product.

    As the two biggest companies of the last 50 years, WWE and WCW have been among the greatest offenders when it comes to disappointing conclusions to intriguing stories.

    Now, 19 years after DDP's first voyage into the deep waters of McMahonland, relieve these 10 worst reveals in WWE and WCW history. 

10. And Mr. McMahon's Illegitimate Son Is...Huh?

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    The year was 2008 and WWE was in the middle of another mystery-fueled storyline involving Mr. McMahon and a supposedly illegitimate child. 

    A transparent attempt to drum up ratings with a "whodunnit" storyline, many wondered how it would ultimately play out. Was it Mr. Kennedy? Maybe a brand new star on the receiving end of a mega-push right out of the gate? Perhaps it would be Triple H in the most crash-TV revelation ever, making his marriage to Stephanie McMahon all sorts of wrong.

    Instead of a satisfying conclusion to the ordeal, it was ultimately revealed that McMahon's illegitimate son was none other than...Hornswoggle.

    The sudden rush of warm air you feel is the defeated sighs of fans who actually expected a worthwhile payoff to the weeks-long story.

    The storyline lasted until WrestleMania XXIV, where Finlay lost a street fight to JBL, who had revealed the Northern Irishman was Hornswoggle's "father" rather than Mr. McMahon.

    It was then dropped and never spoken of again.

9. The Fake Razor and Diesel Invade WWE

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    When Jim Ross announced he was bringing Razor Ramon and Diesel back to WWE, no one really believed him. After all, Scott Hall and Kevin Nash had agreed to a deal with World Championship Wrestling for far more money and less work than Vince McMahon was offering. 

    Still, there was a certain level of intrigue among fans over what WWE had up its sleeve while promoting the return of two of the New Generation’s hottest stars.

    That interest turned to dismay as Rick Bognar and Glenn Jacobs (that's gotta be Isaac Yankem!) walked through the curtain in the guise of their predecessors, essentially two grown men playing cosplay as the former intercontinental champions. 

    Neither had the charisma of the men before them, and Ross just did not work as a heel manager. Within a month, they were shuffled into the midcard as management realized the terrible decision it had made solely as an attempt to stick it to WCW.

    The dud announcement only added to the rash of creative missteps by WWE and built more momentum for its competition as it rolled on with the new World order storyline, helmed by the real Diesel and Ramon.

8. Dustin Rhodes' Seven Lasts One Show

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    Head writer Vince Russo’s jump to WCW brought with it a number of horribly conceived stories and characters, not least of which was his own on-screen presence, but that's a story for another time.

    Shortly after he took over as the creative boss for Ted Turner’s promotion, a vignette portraying a creepy guy in white paint talking to a young boy through his window made air. It ended with the boy appearing to be possessed...or something like that.

    The newcomer, straight out of a C-level horror flick, became known as Seven and was slated to debut on the November 9, 1999 episode of Nitro.

    Emerging from the darkness in an elaborate entrance akin to The Undertaker’s in WWE, the enigmatic star hit the ring and immediately revealed himself to be Dustin Rhodes. The second-generation star denounced the character live on television, pointed out its stupidity and vowed the fans would never see it again.

    And with that, a character WCW spent however much money on setting up via the aforementioned vignettes was gone on the same night of his reveal.

7. Sara's Stalker: 'It's Me, It's Me, It's DDP!'

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    The spring of 2001 brought mysterious footage of The Undertaker’s then-wife Sara as she lived her everyday life. From shopping to swimming, her every move was on display in a series of videos aimed at antagonizing The Deadman and setting up his next major feud.

    On the surface, the storyline was cool. No one had attempted to get to 'Taker by exploiting his family. His personal life was off-limits. Anyone stupid enough to try to target his family was asking for a beating, thus ensuring whoever the perpetrator was had an ample amount of intestinal fortitude.

    The June 18 episode of Raw finally brought the revelation of the stalker after weeks of anticipation.

    The assailant slid into the ring and removed his hood. The fans erupted as Diamond Dallas Page made his first appearance on WWE programming following the sale of WCW. The excitement wore off rather quickly when fans realized the former WCW champion would never really fit that role. And he never did.

    Instead, he played the punching bag for The Deadman and his wife before being unceremoniously beaten down and pinned by Sara.

    For a moment, the pop surrounding the DDP reveal was impressive, but history tells us it was the start of a downward spiral for the character and his credibility.

    Worst of all, it essentially amounted to another reminder that WWE was vastly superior to WCW and everyone who was associated with that promotion in any high-profile manner had to be humbled by management.

6. The Anonymous General Manager Is...Huh?

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    For well over a year, The Anonymous Raw General Manager chimed in from an undisclosed location, prompting Michael Cole to rise from the announce position and read off their proclamations to the WWE Universe.

    Sometimes they skewed toward the babyface and others to the heel, but fans were always left wondering who was pulling the strings behind the laptop.

    After many months away, the power-broker returned on the July 9, 2012 episode of Raw, where it was revealed that the man behind some of the most significant matches and moments of the last two years was...Hornswoggle.

    For the second time in his career, the company’s resident leprechaun was at the center of a crappy reveal. 

    Obviously the result of creative running out of steam and having no real plan in place for the reveal, it was thrust upon Hornswoggle, likely in an attempt to bury the gimmick once and for all.

    It was successful in that regard as the Anonymous Raw GM was rarely used after that, but it still managed to let down a huge portion of the audience that had hoped for something a bit more significant given the high-profile role the character had played on the flagship show.

5. 'I Did It for the Rock. I Did It for the People'

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    For one year, WWE fans waited anxiously to find out who ran over "Stone Cold" Steve Austin in the parking lot of the Joe Louis Arena in Detroit at the 1999 Survivor Series.

    Many speculated it was Triple H, the most sensible assailant given the long feud they had leading into that event; others guessed it may have been Billy Gunn in an attempt to push him upon his comeback in the fall of 2000.

    Still, others believed it was Chris Jericho, especially when commissioner Mick Foley revealed the perpetrator had blonde hair.

    The mystery gripped fans and set up the first major storyline for Austin upon his return from neck injury, meaning the reveal would be a major development if and when it occurred.

    As history tells us, we should probably wish it didn't happen at all.

    On the October 8, 2000 episode of Raw, Foley announced the attacker was none other than Rikishi.

    Yes, the fun-loving big man with a penchant for dancing and shaking his ass was the guy who ran Austin over, nearly ending his career in the process. "I did it for The Rock. I did it for the people," he explained his actions in one of the most deflating segments of the last two decades.

    Rikishi was popular with fans but to catapult him to the top of the card in such a significant storyline was an example of the creative team overestimating how popular he was.

    Austin whupped the big man at No Mercy just a few weeks later, and by the time the calendar turned to 2001, Rikishi was mostly back in the midcard scene, this time as a heel struggling to find the same connection with fans he had before.

    It can be argued he never really did again.

4. 'It's the Yettay!'

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    After weeks of threatening the debut of yet another monstrosity aimed at defeating and demolishing Hulkamania, The Dungeon of Doom revealed The Yeti at Halloween Havoc 1995.

    A monstrosity, yes, but not in the way it had been hoped.

    Essentially Ron Reis wrapped from head to toe in what looked like used toilet paper from your local truck-stop dive bar, the massive creature walked the aisle and joined The Giant in the most awkward and uncomfortable double bear hug on Hulk Hogan.

    From the very moment The Yeti arrived on the scene, it became abundantly clear WCW had just added to its wing in the WrestleCrap hall of fame.

    Fans groaned, the character had a quick and merciful end and was never seen or heard from again outside of a rare in-ring appearance on a throwaway episode of WCW Worldwide. 

    To this day, the most memorable moment of the entire ordeal is announcer Tony Schiavone exclaiming, "It's the Yettay!”

3. 'It Was Me, Austin!'

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    The reveal of The Greater Power on the June 7, 1999 episode of Raw should have been a watershed moment for the company during its hottest period ever.

    Instead, it remains one of the biggest creative duds of the Attitude Era.

    After weeks of speculation as to who The Greater Power that The Undertaker repeatedly referred to could be, with fans guessing anyone from Jake Roberts to Hulk Hogan, it was revealed to be...Vince McMahon.

    The same McMahon whose life had been turned upside down by The Deadman and his minions. The same McMahon whose daughter was targeted and whose family was threatened with unimaginable violence.

    And why? So he could sucker an already untrusting Steve Austin in?

    It was a colossal letdown at a time when fans were so incredibly invested in the weekly storylines of WWE. It was a rare misstep at a time when the company's product was hitting on all cylinders and finding success in the mainstream media.

    More importantly, it was the first bit of evidence that Vince Russo's Crash TV-style booking was not without its downfalls.

2. What the Hell's a Gobbledy Gooker?

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    For weeks leading into the 1990 Survivor Series, the WWE commentary team put over a huge egg that had been appearing on television, advertising its hatching to occur at the annual November pay-per-view.

    Hosts and commentators opined on what (or who) may be inside. Might it be a debuting Superstar? Maybe it was a huge celebrity or centerfold.

    On November 22, 1990, fans let out an unbridled groan as The Gobbledy Gooker emerged from the egg and skipped his way into infamy.

    What the hell is a Gobbledy Gooker, you ask?

    It's Hector Guerrero, a member of the legendary Guerrero wrestling family, in a turkey suit.

    Announcer "Mean" Gene Okerlund, tasked with carrying the segment, was visibly dismayed by all of it, and the fans in Hartford, Connecticut openly booed.

    What was likely meant to be a nice, family-friendly moment instead went down in WWE history as one of the most ill-conceived ideas in Vince McMahon's long line of woeful gimmicks.

1. Shockmaster Tumbles into History

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    There will never be a worse (better?) reveal than that of The Shockmaster.

    A mystery addition to Sting's team ahead of War Games in 1993, he was to be a major part of WCW as a prominent star for the foreseeable future. In reality, it was WWE's Typhoon under a new moniker, but the company still had significant plans for him during Dusty Rhodes' time as booker.

    That is, until a fateful edition of "A Flair for the Gold" in which Sting introduced The Shockmaster to the wrestling world...and he fell flat on his ass.

    The character, wearing a bedazzled Stormtrooper helmet, tripped over a support beam in the wall he was supposed to explode through and fell right on his face. If that wasn't bad enough, the voiceover by Ole Anderson continued over the PA system even as it became clear Fred Ottman wasn't saying a word.

    Davey Boy Smith openly laughed at his peer's misfortune while the segment went to hell in a handbasket rather quickly.

    Any credibility or shot at a substantial push Ottman had prior to the segment had been erased in one fell swoop, and by the end of the broadcast, The Shockmaster had ensured his place in wrestling infamy.

    Today, the moment has become something of a pop-culture phenomenon, appearing in internet memes and GIFs. If nothing else, at least the artist formerly known as Tugboat etched his name in the history books for that.