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Nielsen said it would replace its current TV ratings system by 2024 with a metric that incorporates digital viewing including streaming TV as well as the current traditional audiences, a shift that could transform how TV and digital video ads are bought and sold in the future
The political marketing veteran Michael Bassik has left the advertising holding company MDC Partners Inc. to relaunch Brooklyn Magazine and start a flurry of other ventures, including a sprinkles company and health data firm.
‘Ryan’s World’ in Roblox will offer interactive areas and activities for players, including a racetrack, a school and a ‘fun zone,’ where players can challenge each other in obstacle courses.
Reddit averaged 52 million daily active users in October, up 44% from the same month a year earlier.
The company quietly told advertisers this month that its “conversion lift” tool, used to measure outcomes, overestimated some campaign results.
The company, which says it is now valued at $2 billion, sells mobile analytics software that weighs the effectiveness of ad campaigns.
JetBlue Airways is considering switching advertising agencies after more than a decade as part of an effort to revive its marketing and cut costs, the company said.
Two Circles Inc., a sports marketing firm owned by media and technology holding company Bruin Sports Capital, has acquired sports sponsorship company TRM Partners, the companies said. The price was $45 million, according to a person familiar with the matte
The errors affected more than 418,000 advertisers on the professional networking platform for over two years. The company said 90% of those affected overpaid by less than $25 and would receive credits for future campaigns.
The latest change at the ad holding company prioritizes digital agency AKQA over Grey, a traditional creative agency brand, reflecting marketers’ increasing focus on digital marketing.
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Discovery+ will launch on Jan. 4 and feature shows from channels including Food Network, TLC and Animal Planet.
WSJ News Exclusive
For the first time, more than half of U.S. advertising spending is set to go to digital platforms, the world’s largest ad buyer said, a reflection of marketers’ strategy shift as the pandemic pummeled the industry this year.