The worst TV ads of 2008: Federer, Woods and Henry take a bow

Welcome to the worst ads of 2008 - with Gillette's cheesefest, the DFS Nickelback ad and John Lydon going British for butter
Thu 11 Dec 2008 02.00 EST

David Beckham can allow himself a small smirk of satisfaction right about now.

The golden-balled one was ditched last year as the global face of Gillette and replaced by the star-studded trio of Roger Federer, Thierry Henry and Tiger Woods.

The subsequent TV ad, which features acting more wooden than a rather large forest, was touted by Gillette as the largest sports marketing campaign in the firm's 108-year history.

Instead it has turned out to be more than a bit short of the best an ad can get.

In a nice bit of proof that money can't buy you love the ad has been unceremoniously judged the worst to appear on UK TV in 2008.

The Gillette ad is described by Campaign editor, Claire Beale, as "an own goal, a double fault and a bunker shot rolled into one".

Campaign's list of top 10 turkeys provides some top notch clanger company for Gillette in the class of 2008.

Sofa retailer DFS's horrendous TV ad featuring actors lipsynching and playing air guitar to Nickelback's Rockstar quite rightly makes the cut.

Celebrities seem to have been almost criminally misused or miscast with regularity.

A TV ad for Samsung completely pointlessly features Chelsea stars including John Terry and Nicolas Anelka, in suits, looking chiropractically stiff while a hot blonde looks on.

Former Sex Pistol John Lydon's "best of British" turn for Country Life butter, Lenny Henry's cringeworthy Premier Inn effort and Kelly Holmes's rigid appearance for Kellogg's is somewhat short of an Olympic medal winning performance.

Far be it from me to question the judgment of Campaign but I see Kerry Katona's Iceland ads have got off the hook - as has Fern Britton for Ryvita.

The full list and links to the Top 10 worst ads for 2008 are listed - but who has been missed?

1. Gillette - Roger Federer, Thierry Henry and Tiger Woods
Giga-jillions on stars that have no screen presence and no point

2. Specsavers - Edith Piaf
Dubbing footage of Edith Piaf to make her say she should have gone to Specsavers. Wrong

3. Renault
Ridiculously dubbed foreign advertisement is barely watchable

4. Warburtons
Asian businessman who comes to the UK and sees Warburtons branded everywhere.

5. Country Life - John Lydon
This "best of British" ad just doesn't work

6. Kellogg's ad featuring Kelly Holmes
Gold medals or not, she can't be good at everything

7. Orangina
Animated animals in a forest. Poledancing, high heels, Flashdance scene

8. Premier Inn
Lenny Henry with slightly dodgy tour manager

9. Samsung
Pointless ad featuring Chelsea players in suits

10. Sofa maker DFS
Shocker featuring "normal" people lipsynching to Nickelback's song Rockstar

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