Retailing Management: Text and Cases |
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This book is very nice and explains very clearly the concepts involved in retailing.. I think this will be more useful for all, especially for those who want to learn about Retail Management.. Steffi Graf.S, MBA Final Year student, Saranathan College of Engg., Trichy..
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It was unfortunate that 5years into Retail Operations I had not come across this book. Concepts have been dealt with very clearly and is a good suggestive reading for those aspiring to make a career in organised retailing. Rita Chatterji, Retail and Supply Chain Professional
Contents
| 1 | |
| 21 | |
| 62 | |
The Internationalisation of Retail | 99 |
Understanding the Retail Consumer | 117 |
Retail Strategy | 136 |
Store Site Selection | 167 |
Retail Franchising | 187 |
Category Management | 299 |
MANAGING RETAIL | 323 |
Store Operations Profitability | 351 |
Store Design and Visual Merchandising | 372 |
Servicing the Retail Customer | 397 |
CREATING AND SUSTAINING VALUE | 415 |
Retail Management Information Systems | 447 |
Supply Chain Management | 463 |
MERCHANDISE MANAGEMENT | 203 |
The Process of Merchandise Planning | 224 |
The Methods of Merchandise Procurement | 254 |
Retail Pricing and Evaluating Merchandise Performance | 268 |
Private Labels | 287 |
CASES | 493 |
Big BazaarThe Route to the Indian Mass Market | 593 |
Company Index | 603 |
Common terms and phrases
accessed achieve advertising become brand building buyer buying cent centres cities coffee communication competitive concept consumer cost create decision defined demand determine discount distribution economic effective efficient emerging employees environment example existing experience factors fashion formats franchising function global growth important increase India industry integrated inventory investment Kmart label logistics look manufacturers McDonald's measures merchandise million needs offer opened operations organisation outlets performance person planning position profit promotions purchase range responsible Retail Snapshot retail store role sector segment selling share sold Source space started strategy success suppliers supply chain trade understand United various Wal-Mart
Bibliographic information
| Title | Retailing Management: Text and Cases |
| Author | Swapna Pradhan |
| Edition | reprint |
| Publisher | Tata McGraw-Hill Education, 2011 |
| ISBN | 007015256X, 9780070152564 |
| Length | 613 pages |
| Export Citation | BiBTeX EndNote RefMan |