Performance Marketing

Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks

By Lauren Johnson

February 2, 2016

Twitter is asking its biggest advertisers to speak emoji—for $1 million.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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