Sarah Wood is Cofounder and Co-CEO of the video ad tech company Unruly—named as the UK’s #2 Fastest Growing Tech Company (Deloitte, 2012)—where she ensures the company delivers the most awesome social video campaigns on the planet. Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats. Unruly employs two hundred people across fifteen offices, with regional headquarters in London, New York, and Singapore. Unruly was acquired by News Corp in September 2015. Wood was voted one of “15 Women to Watch in Tech” by Inc., one of Europe’s “Inspiring Fifty,” and #4 in Digital Spy’s “Top 10 Women in Tech.” She is an associate lecturer at the University of Cambridge, where she teaches a course in Mash-Ups, Memes, and LOLitics: Online Video Culture and the Screen Media Revolution.