The commercial discourses of the skin-lightening cosmetics industry in globalizing India have propped up the ideological legitimacy of colorism or skin color discrimination whereby dark-skinned Indians are viewed as inferior to and less valued than light-skinned Indians. Two episodes of NDTV journalist Barkha Dutt’s national public affairs television program We the People (2008 and 2013) tackle the growing problem of commodity colorism in India. My textual analysis of these two episodes of We the People examines the ways in which Barkha Dutt takes up and creates a forum for debate on the incendiary issues of racism and colorism on her show. I consider the agents, institutions, and social structures she holds accountable in these programs, and I explore the perspectives on anti-colorism and anti-racism that gain visibility or get marginalized in We the People’s televised terrain of democracy and civil society.
ACKNOWLEDGEMENTS
The author thanks MA Journalism student (Indiana University, Bloomington), Shang Yune-Hsu, for her meticulous transcription of online episodes of We the People. This research was made possible by the support of a 2013 Summer Faculty Fellowship from the Department of Journalism, Media School, Indiana University, Bloomington.
DISCLOSURE STATEMENT
No potential conflict of interest was reported by the author.