T-Mobile released its original, unedited Super Bowl commercial starring Tampa Bay Buccaneers' Tom Brady and Rob Gronkowski that was rejected from airing in the game.
The original version, which T-Mobile was told to edit and resubmit for consideration, included mentions of Tampa Bay in the conversation between Brady and Gronkowski.
The uncut 60-second commercial flashes back to a conversation between Tom Brady and Rob Gronkowski, where Gronkowski is encouraging Brady to retire from football and come to Tampa Bay. But due to poor cell phone service, Brady interprets the conversation as Gronkowski encouraging him to go to Florida and to take him with him. The end of the spot shows Brady at a press conference announcing he is going to Tampa Bay and Gronkowski is going with him.