After zooming past box office records when it bowed in April, the marketing campaign that drew audiences to multiplexes for “Furious 7” took home big prizes at the 16th annual Golden Trailer Awards Wednesday night in Beverly Hills.
Universal Pictures and AV Squad’s “Furious 7” trailer titled “Family” won the best of show prize at the awards, in addition to the award for best action. Other big winners for the evening were “American Sniper” and “The Hunger Game: Mockingjay – Part 1,” which each nabbed five awards.
Universal Pictures was the top-ranking studio of the night, winning a total of 15 awards. Warner Bros. was close behind with 11 statues, and Disney and Lionsgate each took home nine prizes. Fox nabbed six.
The most-decorated vendors were Ignition Creative, winning in 14 categories, while mOcean, Trailer Park and AV Squad each won in six categories.
“The Golden Trailer Awards celebrate the best in motion picture marketing innovation and creativity,” Golden Trailer Awards founder Evelyn Watters said in a statement. “Everyone loves film trailers. They are truly an art form and this show is dedicated to rewarding the teams who work long hours through countless revisions to make each trailer resonate in just the right way. We couldn’t be more proud of all of tonight’s nominees and winners.”
Host T.J. Miller (“Silicon Valley”) emceed the festivities at a sold-out Saban Theater.
Winners for 20 of the 78 categories were announced Wednesday night. See the full list of winners below.
Best of Show – “Furious 7,” “Family,” Universal Pictures, AV Squad
Best Action – “Furious 7,” “Family,” Universal Pictures, AV Squad
Best Animation / Family – “Big Hero 6,” “Find Your Way,” Disney, Trailer Park
Best Comedy – “Ted 2,” “Civil Rights: Trailer 2,” Universal Pictures, AV Squad
Best Documentary – “Life Itself,” Magnolia Pictures, Mark Woollen & Associates
Best Drama – “Selma,” “The People,” Paramount, Buddha Jones
Best Fantasy Adventure – “The Hunger Games: Mockingjay Part – 1,” “Courage of One,” Lionsgate, Outpost Media
Best Horror – “Woman In Black 2: The Angel of Death,” “Forgive,” Relativity Media, Buddha Jones
Best Independent Trailer – “Boyhood,” IFC Films, Mark Woollen & Associates/Empire Design
Best Music – “Guardians of the Galaxy,” “Outlaws,” Disney, mOcean
Best Romance – “Paper Towns,” “Find Yourself,” 20th Century Fox, TRANSIT
Summer 2015 Blockbuster Trailer – “Avengers: Age Of Ultron,” “Strings,” Disney, mOcean
Best Teaser – “Interstellar,” Paramount Pictures/Warner Bros., Ignition Creative
Best Thriller – “American Sniper,” “Confirm,” Warner Bros., mOcean
Best Video Game Trailer – “Batman: Arkham Knight,” “Gotham is Mine Trailer,” WB Games, Hammer Creative
Golden Fleece – “The Giver,” “Community,” The Weinstein Company, Buddha Jones
Most Original Trailer – “Mad Max: Fury Road,” “Mad,” Warner Bros., Trailer Park
GTA 16 & Rentrak Best Opening Weekend Award – “Furious 7,” Universal Pictures
The Don LaFontaine Award for Best Voice Over – “Inherent Vice,” “Higher,” Warner Bros., Aspect
Trashiest Trailer – “What We Do In The Shadows,” Unison Films, Jump Cut
Non-Show Categories
Best Motion/Title Graphics – “The Hateful 8,” “Hate,” The Weinstein Company, Ignition Creative
Best Sound Editing – “Avengers: Age Of Ultron,” “Strings,” Disney, mOcean
Best Teaser/Trailer for a TV Series or Mini-series – “Game Of Thrones: Season 5,” “The Wheel,” HBO, AV Squad
Best Original Score – “Interstellar,” “Memories,” Paramount Pictures/Warner Bros, Trailer Park
Best Trailer – No Movie – “Birdman,” “Birdman Returns,” Fox Searchlight, Ignition Creative
Foreign
Best Foreign Action Trailer – “Grandmaster,” Metrodome Distribution, The Editpool
Best Foreign Animation Family Trailer – “Shaun The Sheep The Movie,” “New Hero,” Studio Canal, Wonderland London
Best Foreign Comedy Trailer – “The Bachelor Weekend,” “The Stag,” Drei Freunde, Freealize, Good Hands
Best Foreign Documentary Trailer – “Dark Horse,” Picture House Entertainment, Zealot UK
Best Foreign Drama Trailer – “The Imitation Game,” “Answer,” The Weinstein Company, Zealot
Best Foreign Graphics in a Trailer – “The Babadook,” “Theatrical Trailer,” Icon Film Distribution, Intermission Film
Best Foreign Horror Trailer – “Hollow,” “Theatrical Trailer #2,” Old Photo Films, Alice M. Tran
Best Foreign Romance Trailer – “Far From the Madding Crowd,” “Her Heart,” Fox Searchlight Pictures International, Create Advertising London
Best Foreign Thriller Trailer – “Ex Machina,” “Human,” Universal Pictures, The Picture Production Company
Most Original Foreign Trailer – “Hyena,” Independent Film Company, Zealot UK
TV Spots
Best Action TV Spot – “Furious 7,” “Fast,” Universal Pictures, AV Squad
Best Animation / Family TV Spot – “Big Hero 6,” “Your Way,” Disney, Trailer Park
Best Comedy TV Spot – “Ted 2,” “Mission Super Bowl Extended Online,” Universal Pictures, Workshop Creative
Best Documentary TV Spot – “Disneynature’s Monkey Kingdom,” “Monkee Around,” Disneynature, Toy Box Entertainment
Best Drama TV Spot – “American Sniper,” “Sacrifice,” Warner Bros., Seismic Productions
Best Fantasy Adventure TV Spot – “Guardians of the Galaxy,” “World,” Disney, mOcean
Best Foreign TV Spot – “Ex Machina,” “Spritz,” Universal Pictures International Ltd, The Picture Production Company
Best Graphics in a TV Spot – “Nightcrawler,” “Squeegee :15,” Open Road Films, Workshop Creative
Best Horror TV Spot – “Woman In Black 2: Angel of Death,” “Silent Night,” Relativity Media, Buddha Jones
Best Independent TV Spot – “The Drop,” “Name,” Fox Searchlight, AV Squad
Best Music TV Spot – “American Sniper,” “Cadence Review,” Warner Bros. Pictures, Wild Card
Best Original Score TV Spot – “The Hunger Games: Mockingjay – Part 1,” “Return to District 12,” Lionsgate, CARVE
Best Romance TV Spot – “If I Stay,” “Never Leave,” Warner Bros., Trailer Park
Best Summer 2015 Blockbuster TV Spot – “Jurassic World,” “Biggest Superbowl,” Universal Pictures, Wild Card
Best Thriller TV Spot – “American Sniper,” “Confirm,” Warner Bros., mOcean
Best Video Game TV Spot – “Bloodborne,” “Hunt You Down TV Spot,” Sony Computer Entertainment of America/Japan Studio/From Software, Petrol Advertsing
Best Voice Over TV Spot – “McFarland, USA,” “Where We’re Going,” Disney, Motive
Most Original TV Spot – “Birdman,” “Action Figure Spot,” Fox Searchlight, Fox Searchlight In-House Creative
Posters
Best Action Poster – “The Expendables 3,” “Final One-Sheet,” Lionsgate, Ignition
Best Animation / Family Movie Poster – “Minions,” “Stuart, Kevin & Bob Teaser One-Sheet,” Universal, Ignition
Best Billboard – “The Divergent Series: Insurgent,” “Mondrian,” Lionsgate, LA Associates
Best Comedy Poster – “Ted 2,” “Teaser One-Sheet,” Universal, Ignition
Best Documentary Poster – “Whitey: United States of America v. James J. Bulger,” Magnolia Pictures, Blood & Chocolate
Best Drama Poster – “American Sniper,” “Domestic 1,” Warner Bros., The Refinery
Best Fantasy / Adventure Poster – “The Hunger Games: Mockingjay Part 1,” “Katniss Final One-Sheet,” Lionsgate, Ignition
Best Foreign Poster – “’71,” “The Merchant Of Menace,” Studio Canal UK, Wonderland
Best Horror Poster – “Dracula Untold,” “One-Sheet,” Universal Pictures, Ignition
Best Independent Poster – “Cut Bank,” A24, P+A
Best International Poster – “As Above So Below,” “International One-Sheet,” Universal, Ignition
Best Motion Poster – “Deliver Us From Evil,” “Motion Poster 1,” Sony Pictures Releasing International, Greenhaus GFX
Best Romance Poster – “The Age Of Adaline,” “Blue Payoff Poster,” Lionsgate, LA Associates
Best Summer 2015 Blockbuster Poster – “Minions,” “Stuart, Kevin & Bob Teaser One-Sheet,” Universal, Ignition
Best Teaser Poster – “The Hunger Games: Mockingjay – Part 1,” “Logo,” Lionsgate, Ignition
Best Thriller Poster – “John Wick,” “Final One-Sheet,” Lionsgate, Ignition
Best Video Game Poster – “Dead Island 2,” “Redwood Rampage,” Deep Silver, Midnight Oil
Best Wildposts (Teaser Campaign) – “The Hunger Games: Mockingjay – Part 1,” “District Heroes,” Lionsgate, Ignition
Most Original Poster – “Kill the Messenger,” “Wild Post,” Focus Features, Ignition
Trashiest Poster – “Buzzard,” Oscilloscope Pictures, Jump Cut
Innovative
Best pre-show Theatrical Advertising for a Brand – “Big Hero 6,” “Bowtie,” Disney, Trailer Park
Best Viral Campaign – “Into The Storm,” “Tornado Selfie,” Village Roadshow Pictures, The Woolshed Company
Most Innovative Advertising for a Feature Film – “These Final Hours,” “The Interactive Prequel,” Roadshow Films, Soap Creative Australia
Film Festivals
Best Film Festival Trailer – 2014 New York Film Festival, Film Society of Lincoln Center, Jump Cut
Best Film Festival Poster – “Birdman,” “Toronto International Film Festival poster,” Fox Searchlight, New Regency