The Best Job in the World - The PepsiCo Walkers crisp Marketing Case StudyIn this digital video book, PepsiCo UK and Ireland President Matin Glenn charts the meteoric rise of Walkers crisps to Britain's number one FMCG brand, providing insights into innovation, 360° brand communications, managing high-performance teams and how to remain a market leader in today's crowded FMCG market. |
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Common terms and phrases
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Bibliographic information
| Title | The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study Shoulders of giants |
| Author | Martin Glenn |
| Publisher | Compton House Publishing Ltd |
| ISBN | 0954951808, 9780954951801 |
| Length | 39 pages |
| Export Citation | BiBTeX EndNote RefMan |