-
ALSO READ
Adani Total Gas to invest Rs 12000 cr in recently won 14 GAs under CGD bidding
Nykaa launches direct-to-retail distribution app 'Superstore by Nykaa'
Nykaa launches its latest hair care range
PingPong Payments Celebrated Its 6th Global Anniversary and Loyalty Program winners in Jaipur
India's leading kitchen appliances brand TTK Prestige recently introduced the Super Saver offer
-
Kay Beauty, India's first celebrity makeup brand by Indian Actor Katrina Kaif launched in partnership with the leading beauty destination- Nykaa, now announces the expansion of its omnichannel footprint to 100+ General Trade beauty stores and leading Modern Trade across the country. Within a short span of two years, the brand has successfully captured the hearts of customers on the Nykaa website & app, delivering to 1600+ cities and available in over 90 Nykaa stores pan-India. One of the top makeup brands on Nykaa, Kay Beauty has significantly grown since its launch in 2019, while securing wide consumer appreciation for its premium offering of high-performing, internationally sourced formulations.
Ramping up its retail presence for deeper market penetration across India, Kay Beauty products are now available in general trade stores, and modern trade formats such as Lifestyle. The first phase of the retail expansion has witnessed Kay Beauty's entry into beauty stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and soon after in Lucknow & Pune.
The national rollout of the General & Modern Trade stores will ensure a robust market presence for the brand across the North, South, and West regions with a view for wider outreach.
Kay Beauty has made its mark on the Indian consumer with products that bridge the gap between glamour and care. Built on the principle of #MakeupThatKares, each product has specific 'care' ingredients to nourish the skin, while at the same time delivering a long-wear, high-performance finish. The iconic brand, which recently celebrated its second anniversary has built a strong community and following among consumers, since its inception. In its two-year journey, the brand has initiated impactful conversations on its social media channel, championing inclusivity and diversity while steadily growing its on line community that today stands at 600K+ followers.
Powered by Capital Market - Live News
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU