Africa: a Market Profile

administration advertising African agencies areas Association audience become Broadcasting building capital cent centres co-operation Commission communication companies consumer cost countries create cultural daily depend direct distribution economic effective English establish European example factors Federal future Ghana groups household housing ideas important improve income increase independent industrial Institute interview investment Kano labour Lagos language Limited living London major market research mass mass media means meet Member ment Muslim nations needs newspapers Nigeria Northern operation Organization patterns persons planning political population present Press problems programmes questions radio Region relations requires response rural sell sets situation skilled social society sources standard stations Sudan survey techniques tion town trade traditional United University urban West Western women workers