Wide Leaderboard

The Wide Leaderboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.

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Run of BBC.com - STANDARD Desktop and Mobile Web (on Large Tablet only)
Run of BBC.com - RICH MEDIA Desktop and Mobile Web (on Large Tablet only)

Markets Availability	All available markets
Device Availability Dimensions (w x h)	Desktop, Mobile Web (Large Tablets only), 970x90
Accepted Ad Formats	Gif, Jpeg, PNG - 40 Kb HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag 3rd party vendor must be on BBC's approved vendor list
HTML5	HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size:	NA
Secondary (Polite) File Download Max Size:	NA
HTML5 Info	For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline	1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized.
Animation/Looping Guidelines	Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines	NA
Video Guidelines	No Video Allowed
Audio Guidelines	No Audio Allowed
Ad Submission Deadline	5 Working Days
Ad Policies and Technical Specifications	BBC Ad Policies and Technical Specs
Specs Updated	24-5-21

Markets Availability	All available markets
Device Availability Dimensions (w x h)	Desktop, Mobile Web (Large Tablets only), 970x90
Accepted Ad Formats	HTML5 -Zip folder 100 KB 3rd party Ad Serving Tag 3rd party vendor must be on BBC's approved vendor list
HTML5	HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size:	200kb max
Secondary (Polite) File Download Max Size:	300kb max
HTML5 Info	For more info on HTML5: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/
Execution Guideline	1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized.
Animation/Looping Guidelines	Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines	Desktop: Allowed - Can only be click to expand from 970x90 to 970x300 max size with close button. Expansion must be DOWN only Mobile web: Allowed - User Tap to Full Screen Must have close button
Video Guidelines	Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended
Audio Guidelines	Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button
Ad Submission Deadline	5 Working Days
Ad Policies and Technical Specifications	BBC Ad Policies and Technical Specs
Specs Updated	24-5-21