$499 - IAB Member
$599 - IAB Non-Member
As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in-person workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space.
Additionally, attendees will hear directly from leading providers in the industry about the tools and solutions they’ve developed to solve common measurement and attribution needs.
Important: All attendees will be required to show proof of vaccination and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.
Note: To view Member pricing at checkout, please refresh the page after logging in.
Peter Brown is a Vice President, Ad Measurement at DISQO. He has spent the last two years with DISQO, and has over 17 years of experience in media and brand measurement. He resides in South Lyon, MI with his wife, Julie and four kids.
Allyson Dietz leads Product Marketing for Analytics at Neustar, a TransUnion company. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Multitouch Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to Neustar, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, ecommerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars. Throughout her tenure, she has had the opportunity to guide incredible organizations such as Unilever, Coca-Cola, KraftHeinz, RB, and Walmart.
Rudy Grahn has 25+ years in analytics, research, and data strategy managing measurement and optimization for clients including Verizon, Pizza Hut, Stellantis, T-Mobile, Toyota, Liberty Mutual, Disney, and more. His work includes measurement leadership at major ad agencies as well as at leading 3rd parties including Marketshare/Neustar and ClearSaleing. Rudy currently leads the Attribution & Measurement practice globally for Prohaska Consulting.
Caryn Klein is Prohaska Consulting’s Global Lead of Research, Attribution and Measurement. Her role is to scale our global research practice through thought leadership and a focus on innovation in attribution and measurement, as well as the development of research solutions to improve clients’ business performance.
In 2018, Caryn founded Empire Insights, a strategic research consultancy whose clients span a range of industries (Media, Advertising, Entertainment, Recruiting, Consumer Products and Services, Technology, Healthcare, Finance, Real Estate, Travel and more).
Before Empire Insights, Caryn was the VP Strategy and Insights at Time Inc. At Time Inc., she led a global team that focused on audience measurement, ad innovation, consumer insights, and ROI/Attribution. This led to significant revenue growth across the company’s 25+ brands and businesses.
While intellectually curious, Caryn is pragmatic about her approach to research. She cultivates key stakeholder relationships by identifying talent and empowering teams, and creates innovative, industry leading research and measurement solutions. Caryn has often appeared in coverage by Ad Age, Adweek, the New York Times and other B2B publications for expert analysis.
A NY native, Caryn lives part-time in New York City with her family. She spends weekends and summers on the North Fork gardening, cooking and touring local farms and wineries.
Zach Kubin is Co-Founder and Vice President of Sales and Partnerships at Adelaide, where he leads global revenue operations. He began his career in advertising with some of Y&R’s pioneers in the digital space, which lead to account and strategy roles at MEC, GroupM Mobile, and Joule in digital buying and planning with a focus on mobile advertising.