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Shaun Abrahamson

Peter Ryder

Crowdstorm: The Future of Innovation, Ideas, and Problem Solving Hardcover – February 4, 2013

by Shaun Abrahamson (Author), Peter Ryder (Author), Bastian Unterberg (Author)

11 ratings

A practical guide to tapping into the abundant ideas and talent outside your organization

Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today’s market, talent and new ideas can be found everywhere.

The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming.

But how do you organize so many people and ideas to get the best results?

Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too.

Shaun Abrahamson has spent more than a decade as an early stage investor and advisor partnering with leading startups and global organizations to identify, create and launch new businesses enabled by newly possible relationships with customers and experts.
Peter Ryder is the former President of jovoto and has broad experience as a consultant helping organizations improve their business through the use of new technologies.
Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based firms that organizes a 40,000 person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture.

Print length

240 pages
Language

English
Publisher

Wiley
Publication date

February 4, 2013
Dimensions

6.4 x 0.81 x 9.3 inches
ISBN-10

9781118433201
ISBN-13

978-1118433201
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Editorial Reviews

From the Inside Flap

Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.

The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.

Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:

How to address internal concerns about working with external talent
How to pose the right questions to large groups of participants
How to build fair incentives that compel that community to participate
How to effectively manage online crowdstorming processes
The technology alternatives to enable crowdstorming
How to evaluate results and select the best ideas

Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business's next big idea.

From the Back Cover

The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.

How to address internal concerns about working with external talent
How to pose the right questions to large groups of participants
How to build fair incentives that compel that community to participate
How to effectively manage online crowdstorming processes
The technology alternatives to enable crowdstorming
How to evaluate results and select the best ideas

ASIN : 1118433203
Publisher : Wiley; 1st edition (February 4, 2013)
Language : English
Hardcover : 240 pages
ISBN-10 : 9781118433201
ISBN-13 : 978-1118433201
Item Weight : 1.12 pounds
Dimensions : 6.4 x 0.81 x 9.3 inches

Best Sellers Rank: #3,325,981 in Books (See Top 100 in Books)
- #600 in Business Research & Development
- #6,841 in Business Decision Making
- #7,621 in Decision-Making & Problem Solving

Customer Reviews:
11 ratings

Customer reviews

5 star		67%
4 star		7%
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2 star		18%
1 star		8%

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Alon

Great exploration of the crowdsourcing phenomenon!

Reviewed in the United States on March 31, 2013

Verified Purchase

Fascinating exploration of one of the most promising emerging trends in product development and agile business growth. The book contains highly practical advice based around real world examples from companies such as LEGO, GE, GAP, DARPA and others. Highly recommend!

One person found this helpful

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Matt N.

Setting a framework for business of the future

Reviewed in the United States on April 14, 2013

Verified Purchase

Abrahamson brilliantly provides an intuitive approach to generating one of the most slippery, intangible, and valuable assets of a company- innovation. It's fairly simple, yet so few companies are willing to open themselves to the public in exchange for invaluable feedback and ideas at no hard cost. Crowdstorm is chock-full of examples of companies that have successfully created an open community around a business process in order to drive a positive change in their cultures, product lines, and brand experiences.

In the social media era it has become increasingly difficult for companies to maintain the gap between public perception and internal culture. As information becomes increasingly more real-time and decentralized, the opportunity for businesses to capitalize on the active consumer grows exponentially. This is one of those few books that will help you not only identify, but act on this emerging consumer behavior.

One person found this helpful

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M. McConaughy

Go big and get better

Reviewed in the United States on April 7, 2013

Verified Purchase

If you want new and better ideas there's someone out there who has them and if you use crowdstorming you have the best chance to get them. Don't know how to crowd source? Don't worry, this book will teach you. Using great examples and meshing it with descriptive narrative, you'll learn how to crowd source inside and outside. Buy it. Read it. Put it to use.

One person found this helpful

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joe nyc

Insightful and practical

Reviewed in the United States on February 7, 2013

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A friend told me about this book and I got an early copy. I have been building businesses online for over 20 years and so always keep an eye out for new trends. Well this book was well worth the read. Really interesting insights about how the crowd can and should be leveraged to reach and deliver on new and better ideas. I also found practical tips that I will now be pushing out to some of the executives in my portfolio companies as a ‘must read’ along with a copy of the book.

2 people found this helpful

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Mr Yannig Roth

An interesting mix of known and original examples, and a lot of insider insights

Reviewed in the United States on February 26, 2013

The first remark is obvious for someone like me, asked to carefully think about terms beore using them: why crowdstorm??? I understand that it’s an adaptation of Alex Osborn’s brainstorming concept, and that it describes “finding the best ideas by brainstorming at internet scale“, but I’m not sure why it is necessary to introduce this new term. After briefly presenting how crowdsourcing (yes, the original term) can deliver value, the authors explain the focus of their book as follows: "We are interested in a particular type of work – the generation and evaluation of ideas [from] short text descriptions like the ones you might find in a suggestion box, to complex prototypes"

But still, there has been so much literature about crowdsourcing that I can’t figure out how using such a similar yet different word can make sense… There’s also an existing social shopping site called Crowdstorm (“Impartial buying advice from a crowd of trusted experts“), which makes the choice of the name even more surprising. I guess the choice of crowdstorm and crowdstorming are a matter of branding, and that’s fine since it doesn’t hinder us to understand the rest of the book. It’s just puzzling for someone like me, who tends to use and adapt existing references (like “creative crowdsourcing“) rather than create new terms.

Anyway, the authors highlight early in the book that "for those who have worked with crowdsourcing, open innovation, cocreation (sic), or mass collaboration, the benefits [or crowdstorming] are already familiar." Indeed, in chapter 1 called “First, Some Context”, the authors present already well-know examples such as the Goldcorp Challenge, Lego Mindstorms, Lego Cuusoo, GE Ecomagination or the Starbucks Betacup Challenge, to illustrate the emerging paradigm of working with crowds. In the highly interesting chapter 2 about intellectual property arangements, we also see references to familiar cases like P&G;’s Develop+Connect, and Apple’s or Googles application ecosystems.

Even though this part is very well-written and full of interesting examples, I would have appreciated more original examples, such as the Triple Eight design contest that is detailed in the chapter, as well as the IP challenges associated to these unique examples. But more examples appear page after page, and overall you get a broad scope of examples at the end. This is good and makes it a very practical book, grounded in the authors’ experience of organizing crowdstorming initiatives. And, as I mention in the beginning, I think that the authors’ practical experience outweighs the lack of theoretical contribution. The book doesn’t describe something new, but it elaborates on the success factors of crowdstorming, providing invaluable insights for those who want to leverage the crowd’s creativity for their business.

Beside the examples, some original and unique contributions of the books are:
- The part related to the stimulation of the crowd‘s creativity (“Ask the Right Questions“)
- The part related to the ecosystem around a crowdstorming initiative (“Build the Coalition“)
- The part explaining the importance of community management, and the city analogy of community management (“Manage Communities to Facilitate Great Outcomes” and “Understand Participant Contributions“)
- The part elaborating on choosing winners among participants (“Reign in the Tyranny of Ideas”)

By writing this book, the authors generously share their knowledge on how to conduct so-called crowdstorm initiatives. “By learning the processes and gathering the right tools, you’ll be able to attract and motivate talent to improve your approaches to complex problem solving,” the back cover explains. And I must admit that it does this very well. Everything is in there, and I think it’s perfectly generalizable to many different crowdsourcing initiatives and platforms.

3 people found this helpful

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lksriv

Good, practical primer on how to work with distributed talent

Reviewed in the United States on March 21, 2013

This is a great read for anyone in the worlds of business, design, strategy, and innovation who wants to learn how to work with distributed global talent. The authors draw on their own deep experience to provide useful directions and guidance. As someone who works in collaboration and transmedia storytelling, and yet usually finds business books to be extremely dry, this book is proving useful in framing how we manage communities, engage people with more meaningful channels for participation and contribution, and both incentivize, reward, and capitalize on distributed work.

One person found this helpful

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Brett

Forward looking

Reviewed in the United States on March 25, 2013

Practical, insightful and forward-thinking. Abrahamson, Ryder and Unterberg pepper the theoretical direction of this emerging space with real world, grounded examples that provide solid context. Whether you're newly exploring the potential of crowdsourcing or have specific applications that leverage the power of networks, this book is for you.

Helpful

mr travel

One Star

Reviewed in the United States on January 7, 2017

Terrible. No other words can describe this book.

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Martin St.

Crowdstorm: The Future of Innovation ...

Reviewed in Germany on December 12, 2015

Verified Purchase

Der Untertitel "Future of Innovation, Ideas and Problem Solving" ist zuweit gegriffen.
Vielmehr gleicht das Buch einer Sammlung altbekannter (nicht zu verwechseln mit altbewerten) Management-Methoden (Brainstorming etc.), die Hippster-konform umgeschrieben und mit Social Media Management -Einflüssen verfeinert wurden.

Fazit: nicht empfehlenswert.

One person found this helpful

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Ingo Hammann

perfekt

Reviewed in Germany on April 3, 2013

Verified Purchase

Ich habe das Buch für eine Freundin besorgt, welches es bereits gelesen hat.
Sie ist absolut zufrieden und wendet die Inhalte auch erfolgreich an!

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