Based on literature review and experimental results, the study employed questionnaire survey to investigate the relationship between service quality, customer satisfaction, and customer loyalty. The present study used factor analysis and regression analysis, and obtains the following results: (1) Perspectives of service quality in the management consulting industry includes: empathy, reliability, competence, responsiveness, and tangibles. (2) A significantly positive effect of perspectives of service quality on customer satisfaction is verified through regression analysis. (3) A significantly positive effect of customer satisfaction on customer loyalty is verified as well.
The relationship between service quality, customer satisfaction and customer loyalty: a study on the management consulting industry
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The relationship between service quality, customer satisfaction and customer loyalty: a study on the management consulting industry
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