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Original Articles

The relationship between service quality, customer satisfaction and customer loyalty: a study on the management consulting industry

, &
Pages 371-384
Received 01 Dec 2004
Published online: 18 Jun 2013
 

Based on literature review and experimental results, the study employed questionnaire survey to investigate the relationship between service quality, customer satisfaction, and customer loyalty. The present study used factor analysis and regression analysis, and obtains the following results: (1) Perspectives of service quality in the management consulting industry includes: empathy, reliability, competence, responsiveness, and tangibles. (2) A significantly positive effect of perspectives of service quality on customer satisfaction is verified through regression analysis. (3) A significantly positive effect of customer satisfaction on customer loyalty is verified as well.

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